The Senior Paid Search (PPC) Specialist will be an integral part of LogicManager’s go-to-market strategy which heavily focuses on inbound leads. We are looking for a curious, data-driven Paid Search Specialist to fuel our demand generation team and create awareness of our solutions in the marketplace. This position will be responsible for the strategy, research, analysis, and implementation of PPC strategies across our brand, product, customer, and recruitment marketing. Your goal will be to use Paid Search best practices to help prospective companies and employees become aware that LogicManager may have the solution to their problem through a variety of paid channels! This role will collaborate closely with product marketing, sales, customer advisory, and external agencies/vendors to uncover new revenue opportunities.

About LogicManager

LogicManager is a Boston-based software company that is recognized on Deloitte's Fast 500 as one of North America's fastest-growing technology companies. We’re actively preparing for our IPO, profitable, and place a heavy emphasis on promoting from within. We are recognized by Gartner and Forrester Industry Analysts as leaders and Great Places to Work certified for our company culture. We build enterprise risk management software that empowers thousands of organizations around the world to uphold their reputations while protecting their customers, investors, and communities. We believe even the toughest problems can be solved with innovative solutions. Join LogicManager and together we can build a better tomorrow.

What you’ll be doing on our team

• Oversee day-to-day execution and optimization of our paid search activities, including keyword selection, bidding, ad copy testing and conversion optimization
• Analyze account data, find optimizations, trends, competitive insights, forecast budget needs
• Manage and optimize a marketing spend to meet ROI goals
• Develop in-depth content strategy recommendations based on keyword and market research, competitor research, and opportunity analysis
• Identify new traffic opportunities and unmet user intents that align with our strategy
• Closely monitor campaign performance and react to deviations from plan quickly
• Own and measure the performance of paid traffic
• Provide feedback on market research to sales, advisory, and product marketing Write and implement some optimized copy
• Stay up to date on digital marketing trends and Google updates
• Design and execute A/B tests to maximize revenue opportunities
• Collaborate cross-functionality within the marketing team and across customer and product-related functions, like sales, product management, and advisory

About you and what skills you’ll need

• Bachelor’s Degree 1-3 years of Paid Search experience (in-house or agency)
• Demonstrated track record of business results through paid channels
• Prior experience with technical aspects of PPC for tracking and measuring success
• Must-have: Experience with various online advertising tools such as Google Ads, LinkedIn Ads, Facebook Ad Manager, and Bing Ads
• Strong familiarity with Google Analytics
• Nice to have: Experience with Pardot or other marketing automation tools, Wordpress, HTML, CSS, or JavaScript
• Strong curiosity, analytical, and problem-solving skills
• Proficiency in Excel and other MS Office software is essential
• Strong communication skills and ability to collaborate cross-functionally
• Ability to pick up new technologies and tackle challenges quickly Must demonstrate excellent verbal and written communication skills
• Must be able to work in a fast-paced environment and multi-task while paying close attention to detail
• Demonstrated ability to meet deadlines and successfully drive projects to completion

More about LogicManager

• Award-Winning Culture: We’re named Best Place to Work / certified as a Great Place to Work® every year since 2016
• Industry Leading Customer Satisfaction: We sustain NPS scores in the 50s and customer ratings and leadership recognition by Forrester and Gartner
• Collaborative Offices: We have a modern, open floor layout designed for cross functional collaboration and employee growth. We also have conference rooms for brainstorming sessions and team meetings
• Downtown Location: We are located in Boston’s growing Seaport and Innovation District with great views of the channel and within walking distance to many restaurants, cafes, bars, and shops. Our offices are easily accessible by public transportation and a quick walk from South Station
• Great Benefits & Perks: We believe in supporting our employees with benefits that matter, which is why we offer competitive salaries, benefits, company stock options, paid vacation, community service days, and more. We also celebrate our successes with frequent company-sponsored lunches, happy hours, events, and other perks
• Leadership with a Vision: We are profitable, rapidly growing and control our destiny as we have no VC funding! We are a workforce of thought leaders and dynamic innovators coming together with a vision to dramatically improve the way companies protect their reputations.

LogicManager is committed to being an equal opportunity employer. We celebrate and support diversity, and work every day to create an inclusive work environment that represents the world that we live in.