Senior Marketing Programs Specialist

| Greater Boston Area | Hybrid
Sorry, this job was removed at 11:00 a.m. (EST) on Friday, June 21, 2019
Find out who's hiring in Greater Boston Area.
See all Marketing jobs in Greater Boston Area
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

The Senior Marketing Programs Specialist will join a modern B2B demand generation team at the center of Acquia's demand generation function. Reporting into the Director, Marketing Programs, this individual will drive marketing programs activities for the North American region, the largest region for the company. In this role, you will plan and execute digital demand generation and paid media tactics to achieve quarterly North American MQL, Pipeline and ARR goals.

This role is a critical one within Acquia, a fast-paced, high-growth organization at the center of one of the most important ongoing trends in technology today: the delivery of compelling digital customer experiences by some of the world's greatest brands and organizations. The ideal candidate is self-motivated with the ability to produce high-quality results, effective in project management and cross-functional communication, and thrives in a fast-paced environment with multiple projects and tight deadlines. They also understand how to invest marketing budget to maximize results, and are a skilled leader and mentor while also a highly effective hands-on executor.

Who is Acquia? We are the open source digital experience company. We help the world's most ambitious brands create customer moments that matter. You’ve already seen us and might not have known it when you went to the City of Boston, Wilsons, Olympics, World Cup, Super Bowl or Oscars websites. At Acquia we believe in the power of community. We live by our “core DNA”, which injects creativity, commitment, integrity, and enjoyment into everything we do. Our core DNA celebrates how every Acquia, including you, can be a unique contributor.

What will you do? Key responsibilities:

  • Deliver Go-to-Market strategy and compelling organic and paid marketing programs that achieve North American MQL, pipeline and ARR targets, and maximize marketing ROI

  • Identify and address target industry, persona, and market segments, buyers, and buying cycles

  • Develop and execute an integrated mix of marketing tactics, including Paid Search, SEO, Retargeting, Email, Online Advertising, List Rental and CPL programs

  • Partner with Sales team to provide campaign enablement and education, as well as request campaign feedback from Sales managers to continuously improve campaigns

  • Write impactful content in support of demand generation activities and channels (e.g email, ad copy)

  • Collaborate with Content and Web team to build demand generation functions and content into the website driving conversion from visitors to MQLs

  • Track and report on demand generation performance metrics, using this data to continually optimize campaign performance and prioritize resources

  • Responsible for program-specific forecasting and management, as well as managing successful vendor relationships to deliver high-quality leads on time and cost-effectively

  • Identify and implement process efficiencies, creative campaign ideas, and other training and support opportunities for the team

Are you qualified?

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related area.

  • 2+ years experience managing marketing programs / demand generation at a high growth B2B SaaS / software company

  • 2+ years relevant experience building, managing, and optimizing large-scale digital advertising programs (paid search/display/social media), with a proven track record of driving ROI for the business

  • Experience in writing, editing, and proofreading content targeted at digital marketing, IT, and developer audiences as part of demand generation activities

  • Excellent verbal and written communications skills

  • Experience in Marketing Automation (Marketo preferred) and CRM (Salesforce.com preferred) systems, as well as Google AdWords

  • Strong understanding of SEO and SEM practices, and how to optimize digital content and campaigns

  • Ability to work in a fast-paced environment while balancing both strategic and tactical responsibilities

  • Superior project management and organizational skills to execute complex campaigns, while also managing and motivating internal stakeholders

  • Strong analytical and quantitative skills, including the ability to interpret and analyze performance data and use data to improve campaign performance

  • Exceptional attention to detail, ability to prioritize and multitask while driving results.

  • Excellent interpersonal skills, especially when dealing with vendors, customers, senior executives, sales teams and business partners.

  • A team player with a great sense of humor and creativity

Read Full Job Description
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Technology we use

  • Engineering
  • Sales & Marketing
  • People Operations
    • GolangLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • DrupalLanguages
    • jQueryLibraries
    • ReactLibraries
    • Ember.jsFrameworks
    • HadoopFrameworks
    • KubernetesFrameworks
    • Node.jsFrameworks
    • SymfonyFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • AWS (Amazon Web Services)Services
    • DrupalCMS
    • SlackCollaboration
    • ZoomCollaboration

Location

Acquia is in the Financial District near Faneuil Hall and Post Office Square with tons of great restaurants and fun after-work venues to choose from!

An Insider's view of Acquia

What are some social events your company does?

For over seven years, we have partnered with the Wonderfund (www.wonderfundma.org) to pair Acquians with the holiday wish lists of 200 local children. All Acquians are welcome to participate through a virtual option, and we have a lot of fun watching the gifts pile up in our headquarters!

Amy H.

Senior Talent Operations Partner

What projects are you most excited about?

We’re helping a regional department store use customer data to transform their business. Responding to challenges like those the retail sector has faced in recent years takes vision and courage. I love partnering with customers willing to blaze a new trail.

Meagen

Vice President, Professional Services

How does the company support your career growth?

Our culture of continuous, lifelong learning allows every Acquian opportunities to learn, stretch and grow. With support and coaching from their managers and Global Learning Programs, Acquians have access to a robust online learning platform, a mentor program, and more. Every day offers the opportunity to take on unique challenges.

Amy P.

Senior Director, Global Talent Development

How do you empower your team to be more creative?

The trick to empowering creativity is encouraging frequent communication and iteration. Embrace behaviors, not platitudes, that remind the team there is no such thing as failure. Embed creativity and make it more than a tagline. Show that nothing is unsalvageable; focus on ‘why’ things occurred, and make everything a learning opportunity.

Mary

Senior Manager, User Experience

How do your team's ideas influence the company's direction?

We don't just follow trends, we set them! We influence the direction of our company by immersing ourselves in a user-centric culture. Partnering with customers and vendors, we create open-source digital experiences that connect brands with their customers. Together, we are paving the way for the most dynamic user experience in the market.

Leslie

Vice President, Products

What are Acquia Perks + Benefits

Acquia Benefits Overview

Work/life balance is important to us. Employees take time off when they need it, and come back to work feeling refreshed. We offer up to 13 weeks of birthing parent leave and six weeks of non-birthing parent leave, and adoption leave, all paid at 100 percent. Our returning-parent transition program allows new parents to ease back into work.

Culture
Volunteer in local community
In Boston, Acquia has partnered with Cradles to Crayons, Pine Street Inn, Wonderfund, TUGG (Tech Gives Back), Bow Market, Horizons for Homeless Children, and the Maurice J. Tobin School in Roxbury.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
4-day work week
Acquia’s employee benefits include “Take it when you need it”, paid time off policy to promote work-life integration, birthdays recommended!
Employee resource groups
Employee-led culture committees
Day off for your birthday
Acquia’s employee benefits include “Take it when you need it”, paid time off policy to promote work-life integration, birthdays recommended!
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
Summer hours
President's club
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Diversity is the spectrum of human difference. Diversity is the spectrum of human difference. Valuing Diversity at Acquia celebrates our unique differences in background, identity, ideas & experience.
Mandated unconscious bias training
Acquia offers various trainings via our company-wide online learning program (Acquia Academy).
Diversity manifesto
Diversity employee resource groups
Acquia has both Black Employee and Pride Resource Groups.
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Our short- term disability covers 100%
Dental insurance
Vision insurance
Health insurance
We offer 2 medical plans and have an annual employer contribution into employee HSA.
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
We utilize Headspace and FOND offers other mental health programs
Transgender health care benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Acquia offers programs through WorkTango, our employee recognition platform for charitable contribution matching opportunities.
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
All parental leaves are covered at 100% for birthing parents, non-birthing parents and adoptions.
Family medical leave
Adoption Assistance
We provide a stipend for adoption assistance to Acquia employees
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Acquia has a 'take it when you need it' PTO policy.
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Bereavement leave benefits
Hardship benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
https://www.acquia.com/careers/acquia-learning-programs
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services
Apprenticeship programs

More Jobs at Acquia

Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about AcquiaFind similar jobs like this