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Senior Marketing Programs Specialist

| Greater Boston Area

The Senior Marketing Programs Specialist will join a modern B2B demand generation team at the center of Acquia's demand generation function. Reporting into the Director, Marketing Programs, this individual will drive marketing programs activities for the North American region, the largest region for the company. In this role, you will plan and execute digital demand generation and paid media tactics to achieve quarterly North American MQL, Pipeline and ARR goals.

This role is a critical one within Acquia, a fast-paced, high-growth organization at the center of one of the most important ongoing trends in technology today: the delivery of compelling digital customer experiences by some of the world's greatest brands and organizations. The ideal candidate is self-motivated with the ability to produce high-quality results, effective in project management and cross-functional communication, and thrives in a fast-paced environment with multiple projects and tight deadlines. They also understand how to invest marketing budget to maximize results, and are a skilled leader and mentor while also a highly effective hands-on executor.

Who is Acquia? We are the open source digital experience company. We help the world's most ambitious brands create customer moments that matter. You’ve already seen us and might not have known it when you went to the City of Boston, Wilsons, Olympics, World Cup, Super Bowl or Oscars websites. At Acquia we believe in the power of community. We live by our “core DNA”, which injects creativity, commitment, integrity, and enjoyment into everything we do. Our core DNA celebrates how every Acquia, including you, can be a unique contributor.

What will you do? Key responsibilities:

  • Deliver Go-to-Market strategy and compelling organic and paid marketing programs that achieve North American MQL, pipeline and ARR targets, and maximize marketing ROI

  • Identify and address target industry, persona, and market segments, buyers, and buying cycles

  • Develop and execute an integrated mix of marketing tactics, including Paid Search, SEO, Retargeting, Email, Online Advertising, List Rental and CPL programs

  • Partner with Sales team to provide campaign enablement and education, as well as request campaign feedback from Sales managers to continuously improve campaigns

  • Write impactful content in support of demand generation activities and channels (e.g email, ad copy)

  • Collaborate with Content and Web team to build demand generation functions and content into the website driving conversion from visitors to MQLs

  • Track and report on demand generation performance metrics, using this data to continually optimize campaign performance and prioritize resources

  • Responsible for program-specific forecasting and management, as well as managing successful vendor relationships to deliver high-quality leads on time and cost-effectively

  • Identify and implement process efficiencies, creative campaign ideas, and other training and support opportunities for the team

Are you qualified?

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related area.

  • 2+ years experience managing marketing programs / demand generation at a high growth B2B SaaS / software company

  • 2+ years relevant experience building, managing, and optimizing large-scale digital advertising programs (paid search/display/social media), with a proven track record of driving ROI for the business

  • Experience in writing, editing, and proofreading content targeted at digital marketing, IT, and developer audiences as part of demand generation activities

  • Excellent verbal and written communications skills

  • Experience in Marketing Automation (Marketo preferred) and CRM (Salesforce.com preferred) systems, as well as Google AdWords

  • Strong understanding of SEO and SEM practices, and how to optimize digital content and campaigns

  • Ability to work in a fast-paced environment while balancing both strategic and tactical responsibilities

  • Superior project management and organizational skills to execute complex campaigns, while also managing and motivating internal stakeholders

  • Strong analytical and quantitative skills, including the ability to interpret and analyze performance data and use data to improve campaign performance

  • Exceptional attention to detail, ability to prioritize and multitask while driving results.

  • Excellent interpersonal skills, especially when dealing with vendors, customers, senior executives, sales teams and business partners.

  • A team player with a great sense of humor and creativity

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SymfonyFrameworks
    • MemcachedDatabases
    • MySQLDatabases


Excellent, busy area close to Faneuil Hall with shopping and fun after-work options. Tons of varied and great lunch options - we have a great list!

An Insider's view of Acquia

What are some social events your company does?

The Boston office partnered with the Department of Children and Families to pair employees with the holiday wish lists of children in DCF care. In December, 2017, we helped fulfill the wishes of 200 children through gifts of toys and clothing.

Amy H.

Senior Talent Operations Partner

What projects are you most excited about?

I believe we will see even more significant technology-driven changes in our lives in the next decade or two . . . I am optimistic that the good in us will prevail and that we will achieve a more just society driven by technology. I am proud to be a part of the software industry which is a major factor in this technological advancement of humanity.


Manager and Principal Software Engineer

How does the company support your career growth?

Our people are motivated by professional growth and development, and every day, there’s an opportunity to learn something new that can help you develop your career. We have a really strong peer-to-peer learning culture, and our internal mobility program encourages Acquians to explore new roles within the company.

Amy P.

Senior Director, Global Talent Development

How do your team's ideas influence the company's direction?

Acquia’s made an invaluable impact to raise the profile of the amazing creative and technical work that’s happening across the city. Innovation in Boston spans AI to cryptocurrencies, security and fintech. We’re driving innovation around the customer experience, and Boston is a great place to do that.


Senior Vice President, Product

What are Acquia Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies

Additional Perks + Benefits

Work/life balance is important to us. Employees take time off when they need it, and come back to work feeling refreshed. We offer up to 13 weeks of maternity, six weeks of adoption leave paid at 100 percent. Our returning-parent transition program allows new parents to ease back into work. Office amenities include snacks and beverages, comfortable space, common areas, game rooms, and Mac computers.

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