The Senior Marketing Manager of Customer Lifecycle is responsible for designing and executing strategic marketing programs that drive greater engagement, awareness, and education with healthcare clients to increase solution adoption, retention, and renewal. They will be responsible for using marketing results, customer insights, and analytics to inform and scale a successful lifecycle marketing program.
Responsibilities:

• Partner with the customer success organizations, product management, enablement, implementation, and marketing teams to translate business strategy and requirements into scaled marketing campaigns.
• Develop and execute customer lifecycle programs and client-focused educational programs that engage users and drive solution awareness, adoption, and proficiency from onboarding through the entire lifecycle.
• Orchestrate Account Based Marketing programs to successfully segment and penetrate target accounts.
• Be an internal advocate for our customers, building communications, materials, emails, events, etc. that support customer engagement and adoption of Nuance's healthcare solutions.
• Act as marketing liaison for customer-related efforts such as: Early Adopter Programs, user feedback surveys, QBR decks, User Community.
• Build out end-user champion community to acknowledge and appreciate our power users while supporting solution growth and development.
• Lead customer appreciation efforts - such as gifts, events, etc.
• Support EPO and Sales and own strategy of customer go-live awareness efforts (Go-live kits, posters, swag, catering, etc.)
• Manage budgets, schedules, internal teams and resources and external agency/freelancers to drive flawless execution of multiple concurrent projects.

Education Requirements: Bachelor's Degree in Marketing or related field
Required Skills and Abilities:

• At least seven (7) years related marketing experience.
• Previous Healthcare, lifecycle marketing, or client retention/solution adoption experience a plus
• Exceptional relationship building, customer service, and communication skills
• Experience with campaign management or customer communication software is a plus.
• Strong judgment in selecting methods, techniques and evaluation criteria for obtaining results
• Critical Thinking Skills- Ability to weigh options and determine methods and procedures on new assignments with minimal supervision
• Organizational Ability- can organize information and workflows to meet deadlines, manage expectations and resources.
• Communication Skills- must have excellent verbal and written communication skills to interact with internal and external parties on behalf of the organization.
• Strong writing and editing skills

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Nuance offers a compelling and rewarding work environment. We offer market competitive salaries, bonus, equity, benefits, meaningful growth and development opportunities and a casual yet technically challenging work environment. Join our dynamic, entrepreneurial team and become part of our continuing success.
Nuance celebrates diversity and is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by law or Nuance policy. If you need an accommodation because of a disability for any part of the employment process, please call 781-565-5086 and let us know.