Who we are

Drizly is the world’s largest alcohol marketplace and the best way to shop beer, wine and spirits. Our customers trust us to be part of their lives – their celebrations, parties, dinners and quiet nights at home. We are there when it matters - committed to life’s moments and the people who create them. We partner with the best retail stores in over 1400 cities across North America to serve up the best buying experience. Drizly offers a huge selection and competitive pricing with a side of personalized content. That is what we do. Who we are is a different story.

We are more than just another tech company. There is an intellectual curiosity that occurs at Drizly. We have a desire to question, to understand, to figure it out. Bottom line, we solve it. We value not just the truth but the process to get to the truth, to deliberate, decide and then act. Most importantly, we care. We care about our customer. We care about our company. We care about our team. There will be long days and incredible challenges.

We are blazing a trail in an industry that hasn’t changed in nearly a century, and that doesn’t scare us (well, not all the time) -and even when it does, it doesn’t stop us, it energizes us.

Do you see yourself here? Read on.

Who you are

You are not only a strategic, inspiring leader, you have gotten to where you are because you’re curious and not afraid to ask questions, even the hard ones. You really, truly enjoy pragmatically and programmatically learning about consumer attitudes, behaviors & needs, and use those insights to drive optimal customer experience. You’re technically strong in that you can’t wait to share your thoughts about how you like to select an audience, build campaigns and drive channel engagement, while partnering with other teams in the business, to test & learn. You thrive as you push for high quality, magnificent execution, while appreciating an agile & adaptable team and campaign delivery environment.

To ensure success, you have:

• Strategically and operationally launched, measured, and refined lifecycle marketing programs with comprehensive segmentation, trigger logic, and dynamic content integrations
• Technology proficiency to include email, push notification, and in-app messaging experience (SMS a plus - it’s on our roadmap for next year)
• Creative brief development and customer journey creation
• Experience with consumer marketing files of 3 million +
• Experience with a web and app-based e-commerce business (the more repeatedly consumable the product, the better)
• Strong analytics chops - disciplined test and learn design, methodology, and results interpretation SQL or other data programming language experience directly related to Marketing roles in your past is a plus
• Strong key-partner relationship skillsStrong production, process, project management, and prioritization skills
• Agency and vendor management experience
• Ideally you have used a CRM SaaS platform like Iterable, Braze, SalesForce directly (though you will have agency and internal production support to setup programs and campaigns.

What the role is

• There are an endless amount of possibilities to communicate with consumers in a more targeted and personalized manner. Determining which consumers we should be targeting, at what point in their Drizly lifecycle, and with what content is a cross-functional effort that requires a strong leader. We need someone who lives and breathes the consumer experience and marries that with data and technical and resource practicalities to bring it to life in an efficient and scalable and measurable way. 
• In this brand new SR. Manager, Lifecycle Marketing role, you will be an integral part of the CRM team and larger Marketing team. This person will work very closely with internal partners like Analytics, Data Science, Tech, Brand/Creative, and Strategic Partnerships. You’ll be part of the team crafting memorable and relevant experiences for Drizly’s most important asset, our customers. Through those experiences, we hope to continue being a part of our consumer’s lives in the long term via retention. 

In this role you will

• Implement new targeted CRM campaigns against important consumer lifecycle stages
• Analyze performance of automated campaigns within context of the holistic content and contact strategy
• Scale, optimize and scrutinize lifecycle initiatives
• Integrate more consumer profile intelligence and data science models into both new and existing lifecycle programs
• Increase engagement, order rates, and LTV of our active consumers
• Provide strategic partnership to an agency to support production tasks with Iterable

The other stuff

• Salary Range: $95,000 - $113,000. Your compensation will be based on your experience level, skills, and location within the United States
• One-on-one professional coaching with an external expert
• Health, Dental and Vision InsuranceFlexible vacation policy
• 401(K) Plan with Employer Match
• Added perks

You do you.

Drizly is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

BEFORE YOU APPLY...

We ask that you please remove all identifying information from your resume before you upload it on the next page in an effort to help us remove unconscious bias from our resume review process. Drizly is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.

Identifying information includes your name, photos, LinkedIn URL, email address and more.

You must reside in the United States to be considered for this position.