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Senior Manager / Director, Global Marketing - Healthcare

| Greater Boston Area

Company Description

Have you imagined working in an environment driven by a passion and desire to not only outperform, but also outbehave the market? Since 2009, Flywire has been that company, creating solutions that break barriers, and teams that always look at the next disruptive way to move Flywire and its customers into the next phase of global payment solutions.

Job Description

We are looking for a marketing leader to develop and execute market segmentation and a go-to-market plan for our healthcare vertical. We are looking for an ambitious, quick-learning, self-starter who loves to dive in, learn, and partner to drive new business through creative marketing solutions. We are growing quickly, so we are learning and building as we go. The ideal candidate is agile, flexible and steady. This role will support the Sales and Client Services Teams globally with support from our global central marketing team.

Key Responsibilities

  • Strategize across the acquisition funnel and implement marketing plans to address phases of the buying cycle
  • Translate strategic initiatives and imperatives into actionable marketing strategies aligned to target metrics
  • Monitor and analyze competitive environment and market dynamics, and develop timely tactical plans based on these findings
  • Develop a deep understanding of local markets globally and adapt strategies accordingly
  • Collaborate with sales stakeholders to build an integrated marketing and communications plan, which supports the business to increase engagement and ultimately accelerate sales
  • Leverage both existing and new marketing technologies in order to evolve and innovate our marketing strategy and tactics, improve efficiency, and increase results
  • Deliver needs to Demand Generation and Operations in order to develop and implement a digital marketing strategy including awareness and demand generation programs, across all marketing channels to support revenue objectives
  • Develop and a multi-channel content strategy and plan, resulting in year over year increases in awareness, engagement, nurturing and conversion, and retention
  • Set business objectives, develop metrics, and conduct analysis around content consumption, feeding back into content optimization strategies
  • Develop messaging and content frameworks, aligning content delivery with the broader marketing team


FlyMate Skills and Qualifications 

  • BA/BS degree
  • 7+ years of experience in Marketing or Sales, driving aggressive growth and working with a geographically distributed team
  • 5+ years of experience developing a go-to-market strategy. Healthcare experience a strong advantage
  • Strong leadership, collaboration, project management, and problem-solving skills
  • The ability to interpret and draw conclusions from market data, turning analytic insights into business actions
  • Excellent communication and presentation skills
  • Demonstrated ability to collaborate and influence effectively with internal teams across enterprise (including Brand/Creative, Sales and Senior Leaders), without a direct reporting relationship to develop go-to-market strategies
  • A start-up mentality, as well as an ability/interest in wearing multiple hats
  • Ability to influence and manage teams without a direct reporting relationship 

Additional Information

With over 30 nationalities across 9 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM
    • MarketoLead Gen


Our office is conveniently located next to the Park Street train stop and overlooks the Boston Common with views of the State House.

An Insider's view of Flywire

How would you describe the company’s work-life balance?

This is a team that has fun and gets the job done. Flexible schedules and generous PTO are huge factors, but Flywire goes beyond that by fostering a fun, family-friendly environment. I love working in an atmosphere where work and friends and family seem to all blend together.


Talent Acquisition Specialist

How does the company support your career growth?

The exposure Flywire gives to all sectors of the business has made the most valuable impact on my career. Working cross-functionally with Flymates from other teams and other countries allowed me to broaden my scope and expand my skills. You learn to be agile and to adapt quickly to change, which has made me a better version of myself as a worker.


Program Manager-Global Partnerships

How do you empower your team to be more creative?

With the many different personalities and styles on my Team, I don’t employ a template for building or maintaining relationships with our partner schools. This 'thinking outside of the box’ approach allows for innovation, imagination, and resourcefulness. As a result, our message is consistent but the delivery is unique and personalized.


Relationship Management Lead - East

What’s the vibe like in the office?

The vibe in the Boston office is ‘work hard, play hard.’ Boston Flymates are extremely passionate about what they do and what they represent, which for me as a relatively new Flymate is so motivating and inspiring. I’ve never worked at a place where its people were so welcoming and always eager to help in any way they can!


Customer Success Associate

What are Flywire Perks + Benefits

Flywire Benefits Overview

Flywire is proud to be one of Built In Boston's 100 Best Places to Work.

Volunteer in local community
Friends outside of work
Eat lunch together
Open office floor plan
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
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