Senior Director of Product Marketing

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Linus Health is a Boston-based digital health company focused on transforming brain health for people across the world. By advancing how we detect and address cognitive and brain disorders – leveraging cutting-edge neuroscience, clinical expertise, and artificial intelligence – our goal is to enable a future where people can live longer, happier, and healthier lives with better brain health.

We are a team of 95+(and growing!), embarking on an exciting period of accelerated growth.  We invite collaborative, self-driven and impact-oriented professionals to join our dynamic and fast-growing team.

Please note that this role can be 100% REMOTE throughout the US or Canada with the expectation that their would be some travel involved(HQ is in Boston). We are open to providing sponsorship on a case by case basis.

#BI-Remote

The Role:

We are seeking a motivated, accomplished, and talented Senior Director of Product Marketing to lead and expand the product marketing function at Linus Health. Reporting to the SVP of Marketing, you’ll play an instrumental role in differentiating and driving growth for the company’s brain health solutions for both the healthcare delivery and research markets. As the first leader of this function, you’ll have a unique opportunity to shape it and contribute meaningfully to the company’s growth and mission.

What You’ll do:

  • Lead a team of product marketers with responsibility for defining, positioning, and marketing the company’s expanding brain health product portfolio
  • Oversee development and maintenance of differentiated positioning, messaging, and marketing materials (internal and external) for the company’s full suite of products
  • Play an integral role in shaping Linus Health’s product roadmap with a rich understanding of market trends, buyer needs, and customer feedback
  • Lead development of the marketing team’s integrated campaigns, partnering closely with the Director of Demand Generation, to drive awareness and demand for our solutions 
  • Create and deliver various types of content to fuel integrated campaigns and broader content marketing program (e.g., white papers, webinars, videos, blog posts)
  • Develop frameworks and deliverables for key product marketing initiatives and programs (e.g., product launches, competitive intelligence, buyer personas)
  • Partner with sales and customer success leaders to identify sales enablement needs and develop associated programs and deliverables  
  • Lead and support key cross-functional initiatives, serving as a valued partner to product management, sales, customer success, medical, and other functions
  • Champion voice of the customer and build new processes to collect and disseminate it
  • Manage customer communications related to product releases and other updates 
  • Serve as a key leader within the marketing team

About You:

Must Haves:

  • 10+ years of experience in marketing with at least five years in product marketing 
  • 2+ years of experience marketing to health systems specifically
  • 2+ years of experience managing direct reports 
  • Bachelor’s degree  
  • Digital health and/or SaaS marketing experience 
  • Passion for improving healthcare 
  • Ability to work successfully in a fast-paced startup environment and manage multiple projects simultaneously with a high degree of autonomy
  • Go-getter attitude with ability to balance strategic and tactical work on an ongoing basis 
  • Proven leadership skills with demonstrated commitment to team member development
  • Ability to work effectively cross-functionally, including serving as a key partner to product management and sales 
  • Effective presentation development and delivery skills 
  • Excellent written communication skills with ability to tailor style to different mediums 
  • Product launch experience 

Nice To Haves:

  • MBA
  • Medical device marketing experience 
  • Experience marketing to medical practices and/or life sciences companies

What We Offer:

  • As a health and wellness company, an opportunity to have a lasting impact on the way people and communities engage with brain and mental health, and even to affect the prognoses of people’s mental and brain health trajectory
  • A mission driven environment where all 90+ employees strive to exemplify our core values every day
  • Competitive compensation packages that include an annual discretionary target bonus incentive as well as valuable equity for full time employees
  • Unlimited PTO -- We know this can work both ways, however our leadership team does an excellent job at encouraging people to take PTO
  • A sincere and deep appreciation for the importance of mental health: We have implemented a “monthly flex day” where employees are encouraged to take time away from work to rest, recharge & reset.
  • A peer-to-peer recognition program: Celebrating our employees’ hard work and success is in our DNA!
  • Employee Referral Incentive program
  • A robust healthcare package that includes medical, dental & vision benefits as well as a 401(k) program where Linus will match up to 6% of employee contributions
  • Target comp for the role - 175-200K + yearly target bonus incentive + equity

Linus Health is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, religion, color, national origin, sexual orientation, gender, gender identity or expression, age, genetic information, disability or any characteristic protected by law. We believe that diversity is critical to the growth of our company and understand the importance of fostering an environment where everyone has a voice. We are also committed to providing reasonable accommodations for candidates with disabilities during the recruiting process. If you are in need of assistance due to a disability, please contact us.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • TypeScriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • Node.jsFrameworks
    • PlayFrameworks
    • Microsoft SQL ServerDatabases
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • Google DocsManagement
    • JIRAManagement
    • SmartsheetManagement
    • DocuSignCRM
    • HubSpotCRM
    • SalesforceCRM

Location

We just launched a brand-new office in the Fort Point area overlooking the Seaport! While we have not rolled out our new "return to work" policy as of yet, any and all employees are available to go in to to meet & collaborate with their colleagues while enjoying the water views from the 10th floor!

An Insider's view of Linus Health

What projects are you most excited about?

One of the most exciting projects is our work with the Davos Alzheimer’s Consortium, a partnership between industry, academic, government and healthcare systems around the world. Here, the Linus smartphone research app will be used to bring together digital measures of cognition from up to 1 million participants from cohorts around the world.

Judy

Director of Business Development

What makes someone successful on your team?

Passion – One thing that I find all my teammates have in common is passion for what they do. Whether it's improving the product, or delivering the best experience to our customers, everyone is motivated by the same passion and determination. At Linus Health there is opportunity for success within every department and at every.

Sage

Customer Success Manager

What unique initiatives do you have that encourage innovation?

An expert clinician knows by the way you’re walking if the pain is in the knee, back or hip. It’s similar for cognitive assessments; in the first few seconds, they know where you are going. Linus is not just “digital health”; we translate the compassionate eye of your best clinician into assessments and algorithms. And we’re only getting started.

Joyce

Director of Interventional Therapy

What projects are you most excited about?

I’m most excited about Linus Health’s exploration of remote and passive assessment technologies — from home-based EEG to eye tracking brain games — that will completely change how individuals keep their brains healthier as we age. Digital brain health is one of the most exciting areas of science and tech advancement happening today.

Sean

Director of Product Management - Senior Living

What are Linus Health Perks + Benefits

Linus Health Benefits Overview

1. A sincere and deep appreciation for the importance of mental health: We have recently implemented a “monthly flex day” where employees are encouraged to take time away from work to rest, recharge & reset.
2. We offer an employee referral incentive program as well
3. Peer to peer recognition program
4. Office Closure - We are a healthcare company, working hard on a mission to disrupt early detection brain health. To help deter and prevent burnout, we are testing a weeklong office shutdown this year from December 24th 2021 - January 3rd 2022
5. Home office stipend
6. Unlimited PTO and 10 paid holidays in 2022

Culture
Open door policy
OKR operational model
In-person all-hands meetings
We will be holding our annual company all hands kick off event in January 2024 at our Boston, MA HQ based in the Seaport
In-person revenue kickoff
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Mean gender pay gap below 10%
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Mental health benefits
To help encourage our employees to reset and recharge when they need it, we have implemented a a "monthly flex day".
Financial & Retirement
401(K)
Employees are eligible to enroll in our 401K plan effective after 1000 hours of employer.
401(K) matching
We will match up to 6%.
Company equity
Performance bonus
Child Care & Parental Leave
Generous parental leave
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Not only do we have have an unlimited PTO structure, we encourage employees to take the time when they need it. That message starts from the top!
Paid holidays
Paid sick days
Flexible time off
Office Perks
Commuter benefits
Company-sponsored outings
Some meals provided
Onsite office parking
Home-office stipend for remote employees
We will offer a one time stipend to ensure our employees have the remote office setup that they need to be productive.
Professional Development
Promote from within

Additional Perks + Benefits

1. We recently implemented a peer to peer recognition program: Celebrating our employees hard work and success is in our DNA!

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