Senior Digital Marketing Analyst at LogicManager

| Greater Boston Area
!Sorry, this job was removed at 5:28 p.m. (EST) on Wednesday, December 4, 2019
Do you love numbers and interpreting the stories they tell? Do you enjoy collaborating with others and are always learning? The Digital Marketing Analyst will help us amplify our market presence, increase our opportunity pipeline, drive profitable revenue growth and provide the insights that will improve conversion ratios across the entire customer life-cycle. You enjoy problem-solving and have the diligence to find the missing puzzle piece to put the full picture together.
The Senior Digital Marketing Analyst will collaborate cross-functionally to leverage data and analytics to drive our go-to-market strategies and campaigns. You will be responsible for working with the marketing team to improve our awareness and how we engage with prospects and customers across every interaction touchpoint including; search engine marketing, programmatic advertising, email marketing, physical mail, search engine optimization, social networks, content syndication networks and website personalization. The ideal candidate is a strategic, data-driven for decision making, collaborative, curious by nature and focused on driving results that will ensure the department delivers on its KPI metrics.

Who you are and what you’ll be doing:

  • You are strategic and will proactively work to identify trends that will improve marketing performance and business opportunities
  • You take initiative and ownership and will see recommended strategies through to completion
  • You define standards for data collection and governance to improve the quality of our data across all sources (1st, 2nd and 3rd party data)
  • You love combing through the data and providing analysis and insights in various formats (reports, graphs, written, and verbal) with concrete recommendations.
  • Monitor and forecast marketing trends as well as develop market segmentation strategies (total addressable market matrix) based on data
  • Measure and report on the effectiveness of marketing strategies and programs with direct and indirect attribution models
  • Analyze data using statistics programs and create predictive models for best next actionds
  • Own the evaluation, recommendation, implementation, training, management and optimization of LogicManager's MarTech/AdTech stack

The skills and experience you’ll need:

  • 3-5 years of relevant experience in data analytics & working with a variety of AdTech/MarTech solutions
  • Strong analytical and technical skills and proven ability to turn data into meaningful recommendations that will optimize performance results across the entire customer engagement lifecycle
  • Deep understanding of Google Ads and Google Analytics
  • Experienced working with the Pardot and Salesforce (or other similar marketing automation and CRM platforms)
  • Ample experience with Search Engine Marketing (SEM, Search Engine Optimization (SEO), Programmatic Advertising technologies (DMPs & DSPs), website analytics, website personalization technologies (CMS, tag management, intent monitoring) and email marketing
  • Experienced working with website optimization tools (e.g. - Google Website Optimizer, Optimizely, etc.), personalization technologies (CMS) and ABM/ intent technologies (Tribilio and Bombora)
  • Working knowledge of customer data platform technologies (that provide a unified customer view across all sources of prospect/customer data) that can drive personalized interaction at both the account, entity and contact level
  • Ability to create prospect/customer journey maps from data gathered across all interaction touchpoints (to improve nurturing)
  • Ability to create marketing campaign attribution reports (direct and indirect) and build segmentation strategies (at account profile and persona level)
  • Ability to create rules-based scoring for automated lead nurturing and routing as well create predictive models and A/B/n testing approaches
  • Experience working with WordPress or other similar website management system
  • HTML, CSS, analytics and reporting languages (Google Data Studio, Microsoft Power BI, etc.) is a big plus
  • Must be proficient in Word, Excel & PowerPoint
  • Self-motivated with strong organizational and interpersonal skills with the ability to manage multiple competing priorities
  • Ability to successful work across functions/departments bringing people together toward common goals in fast paced, changing work environment
  • Strong written and verbal communication skills
  • Bachelor’s degree required

About LogicManager

  • Award-Winning Culture: We’re named Best Place to Work / certified as a Great Place to Work® every year since 2016.
  • Industry Leading Customer Satisfaction: We sustain NPS scores in the 50s and customer ratings and leadership recognition by Forrester and Gartner
  • Collaborative Offices: We have a modern, open floor layout designed for cross functional collaboration and employee growth. We also have conference rooms for brainstorming sessions and team meetings
  • Downtown Location: We are located in Boston’s growing Seaport and Innovation District with great views of the channel and within walking distance to many restaurants, cafes, bars, and shops. Our offices are easily accessible by public transportation and a quick walk from South Station
  • Great Benefits & Perks: We believe in supporting our employees with benefits that matter, which is why we offer competitive salaries, benefits, company stock options, paid vacation, community service days, and more. We also celebrate our successes with frequent company-sponsored lunches, happy hours, events, and other perks
  • Leadership with a Vision: We are profitable, rapidly growing and control our destiny as we have no VC funding! We are a workforce of thought leaders and dynamic innovators coming together with a vision to dramatically improve the way companies protect their reputations.

LogicManager is committed to being an equal opportunity employer. We celebrate and support diversity, and work every day to create an inclusive work environment that represents the world that we live in.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • OracleDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • Adobe Creative CloudDesign
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • PardotLead Gen


Overlooking Boston Harbor, LogicManager is located in Boston's Seaport Innovation District, within easy walking distance of public transportation.

An Insider's view of LogicManager

What’s the vibe like in the office?

I will always remember the first Lawn Party I attended. It was a fun event, and also showed me just how inclusive and welcoming everyone at LogicManager is. That is one thing that became obvious to me right away: the people here respect and value each other no matter who you are, what team you’re on, or how long you’ve worked at the company.


Quality Assurance and Support Analyst

What does your typical day look like?

Some days I’ll be reviewing design specifications for our new front end, which is a really interesting and unique process that involves nearly every department. Research has also become part of my daily routine. This includes discovering what new frameworks and applications are out there to help solve problems, streamline, and make life easier.


Software Developer

What does career growth look like on your team?

At such a high-growth company, there are many opportunities available to all employees. Team members are encouraged to be proactive in taking ownership of these ideas, and suggesting new projects that enable our goals. We encourages employees to identify when and where improvements can be made, in addition to taking action to implement them.


VP of Software Development

What unique initiatives do you have that encourage innovation?

Our Customer Advocacy team is challenging the traditional approach to business development. We're driven to educate and empower customers, rather than meet quotas.


Customer Advocacy Team Lead

What are LogicManager Perks + Benefits

Friends Outside of Work
Eat Lunch Together
Daily Stand-up
Open Door Policy
Open Office Floor Plan
Health Insurance & Wellness Benefits
Disability Insurance
LogicManager offers employees the option to enroll in short-term disability. Additionally, all full-time employees receive long-term disability which is fully paid for by the company.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Pet Insurance
LogicManager offers a 10% discount on pet insurance for your furry friend.
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Employees start with 15 days of PTO and on your one-year anniversary that increases to 22 days of PTO and continues to increase over time up to 30 days! We also have 11 paid holidays
Paid Holidays
Paid Sick Days
LogicManager wants to create and safe and healthy workplace. When you're really sick, the fastest way to get better is to rest, and it's also best to not get everyone else in the office sick!
Perks & Discounts
Casual Dress
Our casual dress code allows you to wear what is comfortable for you -- and not just on Friday!
Commuter Benefits
LogicManager offers pre-tax commuter benefits for public transportation and parking.
Company Outings
LogicManager partakes in First Thursday socials, holiday events, and our annual Lawn Party that brings the entire company together for an Olympic-style team events with BBQ & brews in the sun!
Some Meals Provided
LogicManager's favorite tradition is our bi-weekly "Pizza Friday" (though not always pizza!) lunches where we encourage everyone to step away from their desk and enjoy a catered lunch with the team.
Happy Hours
Professional Development Benefits
Tuition Reimbursement
LogicManager supports employees who wish to continue their education to secure increased responsibility & growth. LogicManager offers tuition & skill certification up to $5,250 per year.
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