Senior Customer Marketing Manager

| Greater Boston Area
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Acquia is the open digital experience company. We provide the world's most ambitious brands with products built around Drupal to allow them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community and collaboration — giving our customers and partners the freedom to build tomorrow on their terms.

Headquartered in the U.S., we have been named as one of North America’s fastest growing software companies as reported by Deloitte and Inc. Magazine, and have been rated a leader by the analyst community and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future of the web, and we want you to be a part of it.

We are seeking a demand marketing professional to be part of our Customer Marketing team. The ideal candidate is a highly-motivated self-starter who balances between setting a strategic vision for precision demand customer campaigns and executing at a high quality and rapid pace.

You should have:

  • strong experience executing and delivering successful multi-touch, multi-channel programs, preferably in a SaaS-based company
  • quantifiable track record of success with a strong focus on measurement and ROI
  • tendency toward action and are comfortable rolling up your sleeves to "jump in and own it"
  • an appreciation for collaboration and will partner with Marketing, Business Development, Expansion Sales Teams and Customer Success to generate demand that converts into sustainable revenue in the form of customer cross-sell and upsell expansion growth

Responsibilities:

  • Craft the demand generation programs strategy by segment (product, persona, etc.), including inbound and outbound strategies.
  • Partner with the BDR, Sales and Product Marketing teams to align Demand Generation with the key sales initiatives.
  • Drive integrated multi-touch and multi-channel demand gen programs to grow marketing qualified leads and revenue
  • Collaborate across the company to map the customer experience
  • Execute ABM campaigns that speak to our customers needs
  • Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, digital experiences, social media and more.
  • Work closely with Marketing Ops to measure and report performance of all marketing campaigns/channels and assess against goals 
  • Report and actively monitor and analyze the health of marketing contribution to the sales pipeline and conversion, program ROI, and customer acquisition, influence, contact acquisition and activity.
  • Collaborate with Product Marketing, Demand Gen and Content Team and other internal global teams as well as third party publishers, thought leaders, influencers and partners to source or create impactful content for customer campaigns
  • Create and own a budget that meets company goals for pipeline and expansion growth.
  • Lead third party media, network and publisher relationships to represent the market perspective to harness demand
  • Recommend options to executive leadership on how to improve demand gen and customer marketing capabilities including talent, skills, tools and platforms to improve reach and effectiveness

Skills and Attributes:

  • 5+ years of proven experience across customer marketing, demand generation, integrated marketing, account-based marketing and integrated programs. Demonstrated results in terms of pipeline creation, lead velocity improvements and close rate acceleration.
  • Passionate about B2B lead gen, digital advertising, brand awareness
  • Experience with paid media, web content strategy, testing and analytics.
  • Strong background in performance analytics and making data driven decisions to continually optimize and drive the customer acquisition funnel.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and empower
  • Strong interpersonal and presentation skills; able to confidently present insights and recommendations to executive level management.
  • Ability to coordinate between multiple teams across the organization
  • Familiar with A/B testing and campaign optimization strategies
  • Comfortable with the latest trends and methodologies in online marketing, digital experiences and measurement

Requirements:

  • Bachelor’s Degree or equivalent work experience in a related field
  • B2B technology background required, preferably for SaaS-based organizations that have scaled programs globally

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.


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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SymfonyFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • DrupalCMS

Location

Acquia is in the Financial District near Faneuil Hall and Post Office Square with tons of great restaurants and fun after-work venues to choose from!

An Insider's view of Acquia

What are some social events your company does?

For the past five years, the Boston office has partnered with the Wonderfund (www.wonderfundma.org) to pair Acquians with the holiday wish lists of local children. We sponsored 250 kids in 2019 and look forward to continuing our partnership in 2020!

Amy H.

Senior Talent Operations Partner

What projects are you most excited about?

There are a number of different projects we are always working on from maintenance and performance optimizations to new customer features. For me, the most exciting and rewarding projects are where we release a piece of functionality that excites and delights our customers and makes their jobs easier.

Rok

Senior Director, Engineering

How does the company support your career growth?

Our culture of continuous, lifelong learning allows every Acquian opportunities to learn, stretch and grow. With support and coaching from their managers and Global Learning Programs, Acquians have access to a robust online learning platform, a mentor program, and more. Every day offers the opportunity to take on unique challenges.

Amy P.

Senior Director, Global Talent Development

How do you empower your team to be more creative?

The trick to empowering creativity is encouraging frequent communication and iteration. Embrace behaviors, not platitudes, that remind the team there is no such thing as failure. Embed creativity and make it more than a tagline. Show that nothing is unsalvageable; focus on ‘why’ things occurred, and make everything a learning opportunity.

Brian

Manager, User Experience Research

How do your team's ideas influence the company's direction?

We are able to influence how content is delivered and monetized by global businesses in 2 ways. Acquia's founder created Drupal, the leading open source CMS in the world and we are proud of our close relationship with the Drupal community. We have also pivoted towards DXP capabilities and offer a full suite of solutions to our customers.

Charley D.

Vice President, Products

What are Acquia Perks + Benefits

Acquia Benefits Overview

Work/life balance is important to us. Employees take time off when they need it, and come back to work feeling refreshed. We offer up to 13 weeks of maternity and six weeks of paternity, partner and adoption leave, all paid at 100 percent. Our returning-parent transition program allows new parents to ease back into work. Office amenities include snacks and beverages, common areas, a game room, Friday afternoon Happy Hour, and Mac computers.

Culture
Volunteer in local community
In Boston, Acquia has partnered with Cradles to Crayons, Pine Street Inn, Wonderfund, TUGG (Tech Gives Back), Bow Market, Horizons for Homeless Children, and the Maurice J. Tobin School in Roxbury.
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
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