Senior Analyst, Engagement Innovation Marketing
THE ROLE: Senior Analyst, Engagement Innovation Marketing
We’re looking for…
A Senior Analyst to join our entrepreneurial, analytical Engagement Innovation Marketing team focused on engaging our 35M+ members. The right person will be able to serve as a program manager with a strong technical eye and analytical mind to help build communications that reach customers at the right time, with the right content, through the right channels.
What you’ll accomplish…
- Own and drive marketing strategy to achieve Customer Engagement business goals
- Own KPI’s for key customer lifecycle programs
- Partner cross-functionally with a broad set of internal stakeholders, including Creative, Data Science, Marketing Technology to plan and execute campaigns
- Partner with Marketing Operations team to build key lifecycle programs
- Lead Product Development for lifecycle/CRM automated messaging technology platforms
- Collaborate with MarTech and Data Science to design services that reliably and quickly deliver personalized, targeted notifications
- Partner with marketing stakeholders to understand their businesses and co-develop solutions to supercharge growth and improve customer satisfaction/engagement
- Collaborate with the UX/Design team to simplify how internal users interact with v the applications and improve platform efficiency through more automation
- Analyze customer data to identify opportunities to increase the relevancy and effectiveness of our emails & push notifications
- Develop recommendations and innovative ideas from data monitoring to better personalize our emails & push notifications
- Drill down into channel performance trends and identify root-cause drivers
- Partner with Marketing Analytics to build robust A/B tests
THE RIGHT FIT:
You have…
- 3+ years of experience in program management, product management, management strategy consulting (tech field), or digital marketing
- Solid technical literacy -- you understand the underpinnings of Product to make key decisions and can effectively communicate with engineers and data scientists
- Builder mentality -- you think in terms of customer problems and technology solutions
- Excellent communication and stakeholder management skills
- Positive, people-oriented, and energetic attitude
- A “no excuses” mentality that pushes through issues with creative solutions and tenacity, while maintaining a grace-under-pressure demeanor
- BS/BA in Economics, Mathematics, Marketing, Business, or other concentrations with significant quantitative focus
- Track record of high achievement as demonstrated by GPA (3.5+) and professional trajectory
Bonus points for…
If you’ve got everything going on above, you’re already a strong fit. If you have the following too? You earn some extra credit from us.
- Understanding of the marketing messaging vendor space from end to end, with direct vendor relationships a plus.
- Solid understanding of the mechanics and lifecycle of email, SMS, and push notifications, as well as experience with emerging messaging channels.
- Solid SQL data wrangling skills and ability to create data stories and reports with visualization tools such as Looker. Experience calling APIs using Python or other languages
- Worked in product and have demonstrated success in creating business-focused products, not just maintaining the work of others.
- Experience in e-commerce, either for large online retailers or for technology service providers
ABOUT US:
Rue Gilt Groupe is the premier off-price, e-commerce portfolio company, connecting more than 35 million shoppers with coveted designers and in-demand labels at an exceptional value. Three complementary brands - Gilt, Rue La La and Shop Premium Outlets - utilize world-class technology and marketing to strategically support our brand partners and engage our shoppers daily. Our approach to retail brings excitement to online shopping and the best-in-class experience that today’s customers demand.
This Company is an equal opportunity employer, and selects individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, age, ancestry, national origin, gender identity, genetic information, disability, pregnancy, veteran or military status or any other status or characteristic protected by law.
