Do you want to help eliminate barriers between ideas and business outcomes? We want you to bring your unique experiences and creative ideas to the table. CA Technologies provides software and solutions that help our customers to develop, manage, and secure complex IT environments to increase productivity and enhance competitiveness in their businesses. It’s our aim to encourage global collaboration and results-oriented innovation, while supporting and developing our talented people and our communities. CA Technologies will empower you to drive authentic success, for both the business and yourself in the application economy.

As a member of the Global Partner & Regional Marketing team, the Regional Marketing Manager will support the growth and strategic development of the Veracode field marketing programs focused on market development, demand generation, market education, and customer community in North America.  In this role you will liaise with internal and external teams to implement marketing initiatives and drive utilization to meet corporate sales objectives.

Responsibilities:

• Develop and execute marketing plans that accelerate revenue generation based on sales goals and current business focus. Programs may include, but are not limited to industry events, webinars, email campaigns, digital marketing, account-based marketing and thought-leadership campaigns
• Identify and initiate new campaigns, and new opportunities for existing campaigns based on analysis of past performance.
• Manage relationships with regional account executives and VPs to align marketing initiatives and help meet sales objectives.
• Support the growth and development of the CA Veracode Community within the region.
• Develop reports and analyze performance data for regional field activity to understand marketing contribution to pipeline and to evaluate program effectiveness/return on investment.
• Coordinate initiatives across internal teams and vendors.
• Manage budget to support field marketing activities and expenses.

Requirements:

• 3-5 years’ experience in supporting and executing field marketing programs, preferably in the enterprise business application software industry.
• Experience in marketing solutions across multiple vertical markets. Understanding of indirect channels a plus.
• Experience driving consistent field adoption of marketing campaigns.
• Strong verbal and written communication skills; ability to build highly effective relationships and trust with sales organizations as well as engage senior executives.
• Strong customer focus and business orientation.
• Excellent organizational and time management skills.
• Ability to participate in cross-functional teams and interact virtually.
• Strong analytical skills and experience in metrics tracking.
• Experience with CRM and marketing automation platforms. Understanding of Marketo and SalesForce.com a plus.
• Flexibility, team spirit, curiosity and a sense of humor. We work in a fast-paced and dynamic environment, where cultural fit is just as important as skill fit.
• Ability to travel, 10-15%.

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More About Working at CA:

CA has earned scores of Workplace Excellence awards in the last few years – and there’s a reason for that. Here you’ll have the opportunity to eliminate barriers for our customers and earn a competitive compensation and total rewards package – all while pushing the boundaries of what’s possible by collaborating with a diverse team of global innovators. In short, CA’s fun, diverse, and fast-paced culture has put us on the map as one of the best employers in Information Technology.

We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Anniversary Service and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program.