Product Marketing Specialist

| Greater Boston Area

We’re looking for an energetic, creative, and tech savvy person who loves marketing and is excited to be on the front line of a dynamic start-up company. This role will drive product messaging, branding, and education internally, to prospects, and to customers. The ideal candidate will take initiative on evolving our product marketing process with a focus on creating content that evangelizes our products and sets us apart from competitors. Excellent communication skills are critical, as this person will need to distill, write about, and present on technical subject matter.

Role and Responsibilities

  • Conceptualize, create, and deliver product marketing content (how-to guides, video tutorials, product release announcements, blogs) that engage customers and entice prospects
  • Maintain and communicate list of product updates
  • Develop and maintain materials that educate and enable an active sales team
  • Support the sales, support, account management, and marketing teams with clear messaging around product releases and improvements
  • Evaluate current product and customer marketing avenues and recommend improvements
  • Promote & evangelize 3Play Media's products and brand through presentations at conferences, webinars, and 3Play-hosted events
  • Drive ongoing competitive differentiation
  • Analyze and report on product marketing success metrics

Position Requirements

  • Experience in B2B marketing
  • Experience in a product-focused role
  • Deep understanding of technology
  • Organizational skills and attention to detail
  • Excellent communication skills, both in person and in writing
  • Comfort with public speaking and a willingness to travel
  • Ability to learn, discuss, and write about technical content
  • Bachelor’s degree

Nice to Haves

  • Familiarity with HubSpot
  • Familiarity with Adobe Photoshop
  • Familiarity with WordPress and/or Unbounce
  • Interest in accessibility
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoCRM
    • MarketoLead Gen

Location

We're right in the middle of the Seaport, in easy walking distance to South Station and to dozens of lunch spots, bars, and restaurants.

An Insider's view of 3Play Media

What are some social events your company does?

I collaborate with my colleague Lily on a wide range of social events for 3Play Media. Our goal is to create a diverse amount of social gatherings, month-to-month, that every employee can enjoy. Recently we held a murder mystery night. We have also enjoyed bowling, a Red Sox game, a scavenger hunt, and office olympics.

Donny

Account Manager

How do you collaborate with other teams in the company?

There is an open and collaborative philosophy that is instilled in each employee from the executive team, even before a person is hired. The exec team fosters a true "open door" policy by always being available in person to field questions or hear ideas. We consistently meet across teams to share ideas/challenges and stay up to date with product.

Erin

Senior Account Executive

How has your career grown since starting at the company?

My experience at 3Play has been a whirlwind! I was hired to produce content 3.5 years ago; now, I'm the Director of Marketing and manage our marketing team and operations.

My experience is a testament to how the execs feel about promoting internally. They have always treated me with respect and have provided a platform for me to grow and succeed.

Lily

Director of Marketing

What is your vision for the company?

We are at the forefront of making video the ultimate tool for learning, communication, and entertainment. One day, nearly every video will be accessible. This presents exciting and daunting operational challenges; challenges that we are taking on with full steam to be the unequivocal leader in the space.

Josh

Co-Founder, Chief Revenue Officer

What are 3Play Media Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Job Training & Conferences
More Jobs at 3Play Media8 open jobs
All Jobs
Finance
Design + UX
Dev + Engineer
Legal
Marketing
Sales
Marketing
new
Boston
Design + UX
new
Boston
Marketing
new
Boston
Developer
new
Boston
Finance
new
Boston