CarGurus

CarGurus is on a mission to transform how shoppers find cars and how sellers find buyers.

Cambridge, MA

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Marketing//

Product Marketing Manager

CarGurus

| Cambridge

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Car shopping is complicated. At CarGurus, we use data and technology to make it simple, giving people the tools they need to confidently find, buy, finance, or sell a car. The best part? Our work makes a real impact. We’re the most-visited car-shopping site in the US and we are growing fast in our international markets. Ready to come along for the ride?

CarGurus is looking for a Product Marketing Manager to help bring the car buying experience into the 21st century by managing the consumer facing marketing strategy for our sell my car experience. You will empower car shoppers to sell their car from the comfort of home, instantly getting the best offer from our network of thousands of dealers.This is a highly collaborative role requiring positive relationships with key partners in Consumer Marketing, Product and Engineering to drive product marketing development across paid, owned and on-site channels. A successful candidate will possess robust consumer marketing experience, thinks strategically, and can thrive in a test-and-learn, fast-paced environment.

What You’ll Do:

Lead digital retail consumer marketing strategy across paid, owned & on-site channels by partnering with cross-functional partners to:

Support go-to-market planning including goal setting, audience definition, messaging strategy, creative asset development, channel planning and measurement
Translate insights into impactful value propositions & points of differentiation
Develop creative based on a strategy that is anchored to clear, measurable, business outcomes and is consistent with overall CarGurus brand strategy
Drive strategic roadmap across digital brand, performance marketing, on-site merchandising and owned channels by collaborating with key channel owners
Communicate results, key insights and recommendations to key partners

Lead product marketing projects and activation plans with the goal of growing conversion and marketing efficiency across channels
Deeply understand our brand, positioning, consumer segmentation, competitive landscape and product portfolio
Evaluate creative ideas and thinking with a critical eye and understanding of the brand equity, vision and strategic priorities
Serve as a partner and work cross-functionally with Product, Engineering and Consumer Marketing colleagues

Who You Are:

5-7+ years of consumer marketing experience required, with previous or current focus in product marketing, ecommerce or digital brand experience
Bachelor’s degree required; advanced degree a plus
A partner who can work collaboratively in a matrix organization and build a results-driven workspace
Demonstrated ability to forge highly effective cross-functional partnerships and influence without direct authority
Comfort with data and ability to translate into storytelling
Ability to handle projects of varying size and scope simultaneously while prioritizing appropriately
Proven experience as a self-starter who is comfortable in a fast paced, constantly evolving environment
Outstanding communication and interpersonal skills

CarGurus Culture:

At CarGurus, we invest in our people’s professional growth with everything from learning and development programs to tuition reimbursement. Want to work on projects that expand your skill set without sacrificing your work/life balance? You got it. We also strive to provide perks and benefits that employees actually care about like free lunch, commuter subsidies, and more. That includes equity in the company—our way of showing that we want you here for the long haul.

We work hard every day to build the world’s most trusted and transparent automotive marketplace, but trust and transparency don’t just apply to our consumers. They extend to our talent, too. We aim to create a workplace where everyone feels they can bring the ultimate expression of themselves and their potential—where you don’t just fit, you thrive. We don’t discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

In addition to the US, CarGurus operates sites in Canada and the UK. We have offices in Cambridge, MA; Detroit, MI; Dublin, Ireland; San Francisco, CA and London, UK. Check out our careers page to learn more.

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Where we are

2 Canal Park 4th Floor , Cambridge, MA 02141

Technology we use

Engineering
Product
Sales & Marketing

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Zach Nicolay

Learning Partner, Leadership Development

GOING PLACES

Cultivate the skills to prosper professionally

Initially on the sales team, Nicolay pivoted to the then-nascent learning and development program a few years ago. As an L&D newcomer, Nicolay cited conferences, seminars and internal and external mentors for getting him acclimated. Now, he helps others reach their leadership potential by embracing the ethos from which he benefited: “My work was sharpened via mentoring, coaching and education,” he said.

CarGurus affords us the ability to ‘job hack’ and explore, rather than simply focusing on our next promotion. Everyone can benefit from getting a breadth of experience with different functions, truly growing their skills.

Stephanie Lajoie-Lubin

Diversity, Inclusion & Belonging Program Manager

OPEN DOORS

Foster a welcoming, inclusive environment

Be it launching a diversity, inclusion and belonging dialogue series or improving employee resource groups, creating a supportive space is front of mind for Lajoie-Lubin. That doesn't pause in a remote world, either. Acknowledging that “Zoom fatigue is real,” her team has introduced kid- and family-friendly sessions, participation-optional listening events, and other programming to engage and educate a distributed team.

A diverse group of people use our products and buy cars, so we need to be representative of the voices of our users and consumers. It’s more than just representation — it’s also important to be thoughtful and intentional about our practices.

Spencer Dionne

Learning Experience Designer

DESIGNED TO THRIVE

Encourage career growth with an eye on excellence

From programs like “Accelerate” (which cultivates leadership skills for new managers) and “Drive” (a development plan for teammates to hit career goals), to 360-degree peer reviews and other initiatives, Dionne supports the architecture to help teammates excel professionally. In doing so, Dionee tries to foster an inclusive setting by “providing resources to ensure each employee has an equitable opportunity for growth.”

We want this to be a place where people feel like their daily efforts make them better professionals and better versions of themselves. That means creating the right programs, resources and environment to allow for this to happen.

What are CarGurus Perks + Benefits

Culture

Volunteer in local community

CarGurus participates in local volunteer activities such as the The Boston Children's Hospital Corporate Cup Challenge, The Freedom Run 5k, etc.

Friends outside of work

Eat lunch together

Intracompany committees

CarGurus has committees that are re-elected annually and manage events and programs such as the Charitable Giving Committee, Community Council.

Open door policy

Team owned deliverables

Group brainstorming sessions

Open office floor plan

Diversity

Dedicated Diversity/Inclusion Staff

Highly diverse management team

Unconscious bias training

Someone's primary function is managing the company’s diversity and inclusion initiatives

Diversity Employee Resource Groups

Hiring Practices that Promote Diversity

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

Disability Insurance

Dental Benefits

Vision Benefits

Health Insurance Benefits

Life Insurance

Wellness Programs

Team workouts

Mental Health Benefits

Retirement & Stock Options Benefits

401(K)

401(K) Matching

Company Equity

CarGurus offers company equity in the form of Restricted Stock Units.

Performance Bonus

Match charitable contributions

Child Care & Parental Leave Benefits

Generous Parental Leave

Flexible Work Schedule

Return-to-work program post parental leave

Vacation & Time Off Benefits

Generous PTO

Sabbatical

Paid Holidays

Paid Sick Days

Perks & Discounts

Beer on Tap

Casual Dress

Commuter Benefits

Company Outings

Free Daily Meals

In-office employees are provided with a fully-catered lunch on every day of the week.

Game Room

Stocked Kitchen

Happy Hours

Parking

Recreational Clubs

Fitness Subsidies

Professional Development Benefits

Job Training & Conferences

Tuition Reimbursement

Diversity Program

Lunch and learns

Cross functional training encouraged

Promote from within

Mentorship program

Continuing Education stipend

Additional Perks + Benefits

We provide a competitive benefits package including health, dental, and 401K match. We also offer 16 weeks paid primary caregiver leave and 2 weeks secondary caregiver leave. In addition, we also offer perks including gym memberships, commuter passes, daily catered lunches, company outings and more.

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