CrunchTime! Information Systems (www.crunchtime.com), provider of the hospitality industry’s leading enterprise operations platform is seeking new team members across its organization to help it scale operations as it experiences record growth.   

Since its inception in 1995, when the company created the industry’s first web-based back-office system, our platform has been adopted by the world's most iconic brands in the Restaurant, Cruise, and Leisure and Entertainment industries; and is in operation at tens of thousands of locations around the world. We combine the financial depth and stability of an established company, with a “there are no limits to what we can accomplish together” culture of a startup. 

CrunchTime is seeking an ambitious and enthusiastic Performance Marketing Manager for our established restaurant software business. You will be experienced in B2B marketing optimization and driving conversions across digital channels, while carefully monitoring, measuring and reporting out on performance. A keen focus on delivering innovative digital marketing programs that increase, leads, sales and revenue is required. In this role, which reports to the VP/Head of Marketing, optimization instincts, martech savvy and an analytical mindset are key to driving engagement, conversions and growth. 

Responsibilities:

• Partner with Marketing team members, including the Content & Campaigns and Product Marketing leads, to create, manage and experiment with new user acquisition campaigns based on personas and growth targets 
• Manage website SEO and SEM, including Google Ads for remarketing and display, as well as other PPC and ABM campaigns that further conversions; optimize our digital budget 
• Optimize CrunchTime’s social media platforms (including Facebook, Twitter, LinkedIn, YouTube) and work with our Content & Campaigns lead to drive content creation and campaign delivery 
• Partner across Sales team to analyze MQLs, SQLs and Opportunity conversions, and uncover areas for improvement around CPA 
• Prepare and present recommendations, reports and findings based on data all the way up to the executive level 

Requirements:  

• 3+ years’ experience in SEO and performance marketing in a high-growth B2B organization 
• HubSpot CRM expertise and certification is a big plus (though not required); marketing automation experience is a prerequisite 
• Salesforce skills and martech integrations capability desired 
• Knowledge of HTML, CSS, Google Analytics, Mailchimp, Hootsuite (or other social media management platforms), Hubspot (or other marketing automation platforms) 
• High proficiency in applying analytics to inform strategic recommendations; ability to deliver compelling reports that include guidance for improvements 
• Solid project management skills: ability to collaborate with cross-functional partners, prioritize high impact activities, optimize budget and keep complex projects moving forward 
• Strong growth track record, with samples and results of past campaigns 
• Outstanding written, oral and organizational ability 
• Bachelor’s degree in business or marketing preferred 
  

Enjoy Excellent Benefits:  

CrunchTime team members enjoy a competitive salary and access to a progressive benefits program which includes the following:  

• Health and dental insurance and vision plan  
• Disability, life and AD&D insurance 
• Flexible spending accounts for dependent and medical care 
• Generous paid time off plan 
• 401K plan with employer match 
• Employee Assistance Program (EAP) 
• Educational assistance for approved courses 
• Commuter benefits, including parking reimbursement 
• Friday lunch spread catered from Boston's top restaurants 
• Bagel Tuesday's provided from Bruegger's  
• Thirsty Thursday's featuring the best local craft brews and ales 
• Stocked coffee from Starbucks, Caribou, Dunkin' Donuts, plus Bevi sparkling water  
• Generous employee referral bonus 
• Standing desk option 
• Monthly local community volunteer programs