Marketing Programs Specialist at Acquia

| Greater Boston Area
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Acquia is the open digital experience company. We provide the world's most ambitious brands with products built around Drupal to allow them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community and collaboration — giving our customers and partners the freedom to build tomorrow on their terms.

Headquartered in the U.S., we have been named one of North America’s fastest growing software companies by Deloitte and Inc. Magazine, rated a leader by the analyst community, and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future and we want you to be a part of it!

The Marketing Programs Manager will join a modern B2B demand generation team at the center of Acquia's demand generation function. Reporting into the Senior Manager, Demand Generation, this individual will drive marketing programs activities for the North American region, the largest region for the company, while supporting global efforts. In this role, you will plan and execute digital marketing and paid media tactics to achieve quarterly North American MQL, Pipeline and ARR goals.

This role is a critical one within Acquia, a fast-paced, high-growth organization at the center of one of the most important ongoing trends in technology today: the delivery of compelling digital customer experiences by some of the world's greatest brands and organizations. The ideal candidate is self-starter with the ability to produce high-quality results, effective in project management and cross-functional communication, and thrives in a fast-paced environment with multiple projects and tight deadlines. They also understand how to invest marketing budget to maximize results, and are a skilled leader and mentor while also a highly effective hands-on executor.

Key Responsibilities:

  • Deliver Go-to-Market strategy, campaign messaging briefs, and compelling multi-channel programs that achieve North American MQL, pipeline and ARR targets, and maximize marketing ROI
  • Identify and address target industry, persona, and market segments, buyers, and buying cycles
  • Develop and execute an integrated mix of marketing tactics as part of marketing programs, including Paid Search, SEO, Remarketing, Webinars, Email Marketing, Online Advertising, CPL programs, and more, collaborating with key contributors on the team.
  • Responsible for program-specific forecasting and management, as well as managing successful vendor relationships to deliver high-quality leads on time and cost-effectively
  • Partner with Sales team to provide campaign enablement and education, as well as request campaign feedback to continuously improve campaigns
  • Collaborate with digital marketing, content, web, and creative  teams to execute demand generation plans, driving conversion from visitors to MQLs
  • Analyze demand generation performance metrics, using this data to continually optimize campaign performance and prioritize resources
  • Proactively collaborate with the Marketing Programs team to identify and implement process efficiencies, creative campaign ideas, and other training and support opportunities for the team

Qualifications:

  • College graduate with 1-2+ years experience managing marketing programs / demand generation (previous experience at a high growth B2B technology company is a bonus)
  • 1+ years relevant experience building, managing, optimizing, and analyzing large-scale campaigns, with a proven track record of driving ROI for the business.
  • Advertising and email copywriting and/or editing targeted at digital marketing, technical developer, and IT audiences.
  • Experience in Marketing Automation (Marketo and Mautic preferred), CRM (Salesforce preferred), Google Analytics, and paid media channels (social media, display, search etc).
  • Ability to work in a fast-paced environment while balancing both strategic and tactical responsibilities.
  • Superior project management and organizational skills to execute complex campaigns, while also managing and motivating internal stakeholders to strict timelines.
  • Strong analytical and quantitative skills, and proven ability to interpret and analyze performance data, report on top-to-bottom funnel metrics, and use data to improve campaign performance.
  • A confident and proactive self-starter with a passion for learning, problem solving, and making data-driven decisions.
  • Exceptional attention to detail, ability to prioritize and multi-task while driving results.
  • Strong written, oral, and cross-functional communication skills.
  • A team player with a great sense of humor.

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.

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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SymfonyFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • DrupalCMS

Location

Acquia is in the Financial District near Faneuil Hall and Post Office Square with tons of great restaurants and fun after-work venues to choose from!

An Insider's view of Acquia

What are some social events your company does?

For the past five years, the Boston office has partnered with the Wonderfund (www.wonderfundma.org) to pair Acquians with the holiday wish lists of local children. We sponsored 250 kids in 2019 and look forward to continuing our partnership in 2020!

Amy H.

Senior Talent Operations Partner

What projects are you most excited about?

There are a number of different projects we are always working on from maintenance and performance optimizations to new customer features. For me, the most exciting and rewarding projects are where we release a piece of functionality that excites and delights our customers and makes their jobs easier.

Rok

Senior Director, Engineering

How does the company support your career growth?

Our culture of continuous, lifelong learning allows every Acquian opportunities to learn, stretch and grow. With support and coaching from their managers and Global Learning Programs, Acquians have access to a robust online learning platform, a mentor program, and more. Every day offers the opportunity to take on unique challenges.

Amy P.

Senior Director, Global Talent Development

How do you empower your team to be more creative?

The trick to empowering creativity is encouraging frequent communication and iteration. Embrace behaviors, not platitudes, that remind the team there is no such thing as failure. Embed creativity and make it more than a tagline. Show that nothing is unsalvageable; focus on ‘why’ things occurred, and make everything a learning opportunity.

Brian

Manager, User Experience Research

How do your team's ideas influence the company's direction?

We are able to influence how content is delivered and monetized by global businesses in 2 ways. Acquia's founder created Drupal, the leading open source CMS in the world and we are proud of our close relationship with the Drupal community. We have also pivoted towards DXP capabilities and offer a full suite of solutions to our customers.

Charley D.

Vice President, Products

What are Acquia Perks + Benefits

Acquia Benefits Overview

Work/life balance is important to us. Employees take time off when they need it, and come back to work feeling refreshed. We offer up to 13 weeks of maternity and six weeks of paternity, partner and adoption leave, all paid at 100 percent. Our returning-parent transition program allows new parents to ease back into work. Office amenities include snacks and beverages, common areas, a game room, Friday afternoon Happy Hour, and Mac computers.

Culture
Volunteer in local community
In Boston, Acquia has partnered with Cradles to Crayons, Pine Street Inn, Wonderfund, TUGG (Tech Gives Back), Bow Market, Horizons for Homeless Children, and the Maurice J. Tobin School in Roxbury.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Acquia offers various trainings via our company-wide online learning program (Acquia Academy).
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Acquia has both Black Employee and Pride Resource Groups.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Acquia has a 'take it when you need it' PTO policy.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
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