Marketing Communications Analyst
Do you want to help eliminate barriers between ideas and business outcomes? We want you to bring your unique experiences and creative ideas to the table. CA Technologies provides software and solutions that help our customers to develop, manage, and secure complex IT environments to increase productivity and enhance competitiveness in their businesses. It’s our aim to encourage global collaboration and results-oriented innovation, while supporting and developing our talented people and our communities. CA Technologies will empower you to drive authentic success, for both the business and yourself in the application economy.
CA Veracode is looking for a Marketing Communication Specialist to join our Corporate Marketing and Communication team. The Marketing Communication Specialist will be responsible for working across teams within Veracode and with customers to produce marketing collateral and content for use in awareness and demand generation campaigns as well as customer cross-sell campaigns.
Responsibilities
Promote and manage the company’s content subscriber program using digital marketing techniques with the goal of growing subscriber base
Manage the entire content subscriber experience from initial subscription to monthly newsletters with the aim of converting subscribers to inquiries
Create and execute monthly strategy for customer content marketing in support of the customer marketing campaign.
Draft emails for nurture and other email marketing programs to help convert inquiries to high score leads
Manage the company’s reference and case study program
Requirements:
3-5 years’ professional writing experience in marketing, business writing and editing; in-house copywriting, advertising, or brand agency experience preferred
Bachelor’s Degree in English, Journalism, Marketing, Mass Communication or related field preferred
Outstanding writing skills - web and marketing copy
High attention to detail and solid proof reading skills
Ability to work with senior management and stakeholders such as customers
Welcomes feedback and critique from peers, actively making changes
Extremely organized ability to complete multiple projects at once, complex processes, and short and long term deadlines
vcode
More About Working at CA:
CA has earned scores of Workplace Excellence awards in the last few years – and there’s a reason for that. Here you’ll have the opportunity to eliminate barriers for our customers and earn a competitive compensation and total rewards package – all while pushing the boundaries of what’s possible by collaborating with a diverse team of global innovators. In short, CA’s fun, diverse, and fast-paced culture has put us on the map as one of the best employers in Information Technology.
We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Anniversary Service and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program.