Marketing Campaigns Manager

| Greater Boston Area

Acquia, is transforming the digital strategies of companies all over the world with our open cloud platform. We are passionate and relentlessly committed to helping our clients create digital experiences that are more relevant, personalized, and built for a fast-changing, always-connected, mobile-first world. Headquartered in the US, we have been named as one of North America’s fastest growing software companies as reported by Deloitte and Inc. Magazine, and have been rated a leader by the analyst community and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future of the web, and we want you to be a part of it. 

The Senior Marketing Campaigns Specialist will work as a part of a data-driven, modern B2B marketing and demand gen team to help measure, manage and optimize our go-to-market processes to drive business results. This individual will leverage our marketing technology systems to assist marketing and sales in processing inbound leads and will report on and measure the results. This role is crucial in managing our lead flow and reporting processes, helping to optimize our marketing investments and maintain a close partnership with Sales.

Data is the lifeblood for this role. It is the ‘hub’ of the Marketing team – everything you do radiates outward to influence other Acquian teams with your actionable insights. You’ll be providing them the tools and visibility they need in order to meet their goals in Sales and other key areas. The ideal candidate will be detail-oriented and enjoy problem-solving and making data-driven decisions.

Responsibilities:

  • Work as a part of a small, focused team to measure and report on key demand generation and sales metrics to enable marketing and sales to execute effectively and to support strategic initiatives
  • Identify data inconsistencies across sales and marketing platforms and work with team members to identify root causes and implement a sound solution
  • Work cross-functionally with sales management and the inside sales team to help drive success in lead management and to track and improve funnel efficiency
  • Work with our Salesforce.com development team to manage workflows, system processes and permission levels
  • Assist with execution of key processes in Marketo (marketing automation tool) and Salesforce (CRM), including lead scoring, lead assignment, and more
  • Process leads in CRM system and distribute them to Sales team
  • Develop and maintain effective internal customer relationships; listen to customers and address needs and concerns.
  • Take on additional responsibilities and fill in gaps. Own deliverables and is accountable for results. Recognize when it's appropriate to jump in and own it, and also when to provide support and collaboration.
  • Perform ad hoc data quality projects as needed to uphold database integrity
  • Help to create processes that drive speed and efficiency in systems
  • Constantly work towards meeting weekly lead generation goals for the Marketing team

Requirements/Skills:

  • 3-4+ years experience with CRM and marketing automation solutions
  • Salesforce required; marketing automation (Marketo) required, Mautic experience is a plus
  • Analytical and quantitative; enjoys using data to derive deep insights into the business, Domo experience is a plus
  • Detail oriented and accurate
  • Passion for digital marketing
  • Enjoys problem solving
  • Works well both independently and cross-functionally
  • Proficient with G-Suite (Docs, Sheets, Slides) and Microsoft business applications (Word, Excel, Powerpoint)
  • Prior success in taking ownership of projects from start to finish, including proactively communicating any issues & management adjusting expectations
  • Proven ability to learn new concepts easily
  • Works well under deadlines
  • Ability to identify and communicate issues quickly

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SymfonyFrameworks
    • MemcachedDatabases
    • MySQLDatabases

Location

Excellent, busy area close to Faneuil Hall with shopping and fun after-work options. Tons of varied and great lunch options - we have a great list!

An Insider's view of Acquia

What are some social events your company does?

The Boston office partnered with the Department of Children and Families to pair employees with the holiday wish lists of children in DCF care. In December, 2017, we helped fulfill the wishes of 200 children through gifts of toys and clothing.

Amy H.

Senior Talent Operations Partner

What projects are you most excited about?

I believe we will see even more significant technology-driven changes in our lives in the next decade or two . . . I am optimistic that the good in us will prevail and that we will achieve a more just society driven by technology. I am proud to be a part of the software industry which is a major factor in this technological advancement of humanity.

Radhika

Manager and Principal Software Engineer

How does the company support your career growth?

Our people are motivated by professional growth and development, and every day, there’s an opportunity to learn something new that can help you develop your career. We have a really strong peer-to-peer learning culture, and our internal mobility program encourages Acquians to explore new roles within the company.

Amy P.

Senior Director, Global Talent Development

How do your team's ideas influence the company's direction?

Acquia’s made an invaluable impact to raise the profile of the amazing creative and technical work that’s happening across the city. Innovation in Boston spans AI to cryptocurrencies, security and fintech. We’re driving innovation around the customer experience, and Boston is a great place to do that.

Matt

Senior Vice President, Product

What are Acquia Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies

Additional Perks + Benefits

Work/life balance is important to us. Employees take time off when they need it, and come back to work feeling refreshed. We offer up to 13 weeks of maternity, six weeks of adoption leave paid at 100 percent. Our returning-parent transition program allows new parents to ease back into work. Office amenities include snacks and beverages, comfortable space, common areas, game rooms, and Mac computers.

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