Oh Snap!
This job is no longer active - but you can still view the details below.

Marketing Automation Manager

| Greater Boston Area
Who we are
Drizly is the world’s largest alcohol marketplace and the best way to shop beer, wine and spirits. Our customers trust us to be part of their lives – their celebrations, parties, dinners and quiet nights at home. We are there when it matters - committed to life’s moments and the people who create them. We partner with the best retail stores in over 100 cities across North America to serve up the best buying experience. Drizly offers a huge selection and competitive pricing with a side of personalized content. That is what we do. Who we are is a different story.
We are more than just another tech company. There is an intellectual curiosity that occurs at Drizly. We have a desire to question, to understand, to figure it out. Bottom line, we solve it. We value not just the truth but the process to get to the truth, to deliberate, decide and then act. Most importantly, we care. We care about our customer. We care about our company. We care about our team. There will be long days and incredible challenges.
We are blazing a trail in an industry that hasn’t changed in nearly a century, and that doesn’t scare us (well, not all the time) -and even when it does, it doesn’t stop us, it energizes us.
Do you see yourself here? Read on.
Who you are
You geek out over marketing automation and consumer segmentation. You thrive when you get to hypothesize, ideate, build, and report on campaigns and initiatives--you like to own the end-to-end process and love building complex customer journeys with personalization. You are a detail-oriented person who has brought themselves up to speed on a variety of different marketing automation platforms. You’re comfortable hitting send on communications to millions because you know you nailed the content, targeting, testing variables, and more. You love learning, you know SQL and HTML and you’re curious and creative about finding the best way to achieve a goal. You’re goal-oriented, but know the best way to get there is together and you get energy from collaboration, discussion, and partnership.
You have a proven track record of success and 2-3 years working in retention marketing & marketing automation with areas of influence such as CRM, database marketing, email and/or push notifications.
What the role is
In this Marketing Automation Manager role, you will be an integral part of the Marketing team, responsible for creating and maintaining journey-based campaigns for consumer, corporate, and retail partner audiences, connecting new data to improve personalization and content capabilities and creating and monitoring a testing roadmap to improve key performance indicators. You will support the Director of CRM to activate Drizly’s complex marketplace data in the consumer journey, bring new communication platforms into the CRM toolbox and foster 1:1 communication at scale to grow consumer value to support our company’s active customer and retention goals.

In this role you will:

  • Own ad hoc and automated campaign creation for B2C, corporate, and B2B audiences across campaign management platforms (Emarsys and Pardot).
  • This includes the full lifecycle of a campaign from design + copy briefing, coding/set-up, deploying, reporting and iteration.
  • Partner with teams across the business to include the right message for the right consumer. From brand marketing, category management/merchandising, and supplier teams, you’ll balance multiple requirements with data on what performs weekly, monthly, and initiative-based reporting.
  • Partner with BI and data science on reporting and holdout initiatives.
  • Be an active manager of 3rd party relationships with campaign management platforms and tools, processing help tickets, attending product briefings, feeding back Drizly requirements, participating in partner betas and ensuring Drizly is using best practice tactics.

NOTE: We will only consider applications that include a note as to why you are excited to apply for this role. You can do this in the open field "Your note to the hiring manager."
The Other Stuff
Competitive salary
One-on-one professional coaching with external expert
Health, Dental and Vision Insurance
Flexible vacation policy
Commuter benefits 401(K) Plan
Added perks
You do you.
Drizly is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • DomoAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM

Location

334 Boylston Street, Boston, MA 02116

An Insider's view of Drizly

What’s the vibe like in the office?

Working at Drizly is unlike anywhere I have ever worked before. We are a welcoming bunch of super intelligent people that are all working towards the same goals. We have a lively and dynamic atmosphere where we encourage people to truly be themselves. We have a ton fun, but we do what we're here to do- make Drizly the option for alcohol, period.

Shawn

Account Executive

How do you collaborate with other teams in the company?

I work closely with the product and engineering teams on a daily basis to design features for the people who use our products. I often loop in other teams to get their expertise on our users and different parts of the business. Everyone is constantly striving to make improvements and I get great ideas from people on every team at Drizly.

Annalyse

Product Designer

How has your career grown since starting at the company?

I identified a need for deeper knowledge of alcohol when I joined Drizly’s Customer Experience team 2 years ago. With the support & encouragement of my team, I became our first Certified Cicerone® taking a new role in Category Management. Now I'm leveraging my unique experience to help build the best-in-class catalog for alcohol one beer at a time.

Talia

Merchandising Associate

How do you make yourself accessible to the rest of the team?

It’s important to me to work in common areas and talk travel, family life or the latest shows I have been watching to ease any anxiety that may exist between employees and me as a Lawyer. I think people are more comfortable asking me questions about laws, compliance, and policies when they know they can approach me about the non-legal issue, too!

Nidhi

SVP and General Counsel

What kinds of technical challenges do you and your team face?

My team focuses on building tools to make it as easy as possible for our retail partners to operate effectively, aiming to empower every retailer with the tools to grow their business online. A bunch of technical challenges come with this: what tech to use, flexibility to the needs of different retailers, balancing velocity with quality, and more.

Bryan

Senior Software Engineer

What are Drizly Perks + Benefits

Drizly Benefits Overview

At Drizly we believe people are our greatest asset and we’re building an environment where our team can authentically do their best work. As the business grows, we recognize the value of investing in our people through benefits that support their day to day at Drizly to greater perks that foster their life outside of work.

Culture
Friends outside of work
Eat lunch together
Team owned deliverables
Open office floor plan
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Drizly hosts company outings Quarterly.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted once per week.
Professional Development Benefits
Diversity Program
Lunch and learns
Drizly hosts lunch and learn meetings once per month.
Promote from within
More Jobs at Drizly5 open jobs
All Jobs
Data + Analytics
Design + UX
Operations
Sales
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Design + UX
new
Boston
Sales
new
Boston