Marketing Analytics Lead at Drizly

| Greater Boston Area
!Sorry, this job was removed at 10:22 a.m. (CST) on Wednesday, December 18, 2019
Who we are
Drizly is the world’s largest alcohol marketplace and the best way to shop beer, wine and spirits. Our customers trust us to be part of their lives – their celebrations, parties, dinners and quiet nights at home. We are there when it matters - committed to life’s moments and the people who create them. We partner with the best retail stores in over 100 cities across North America to serve up the best buying experience. Drizly offers a huge selection and competitive pricing with a side of personalized content. That is what we do. Who we are is a different story.
We are more than just another tech company. There is an intellectual curiosity that occurs at Drizly. We have a desire to question, to understand, to figure it out. Bottom line, we solve it. We value not just the truth but the process to get to the truth, to deliberate, decide and then act. Most importantly, we care. We care about our customer. We care about our company. We care about our team. There will be long days and incredible challenges.
We are blazing a trail in an industry that hasn’t changed in nearly a century, and that doesn’t scare us (well, not all the time) -and even when it does, it doesn’t stop us, it energizes us.
Do you see yourself here? Read on.
Who you are
You’re at the intersection of marketing and analytics, and want to dive deeper into both worlds. You have developed the knowledge base and skillset around marketing metrics (incremental CAC, LTV, multitouch + uplift) and campaigns (Google Adwords, PLAs, SEM, SEO, email, push, in-app messaging, etc.), as well as a technical base that mirrors that of a seasoned analyst/data scientist (SQL, python, git, visualization tools, etc). You have both the technical ability to accomplish any ad-hoc reporting pull, and the larger vision to support high-level roadmap planning around our biggest goals.
You love working with teams like Data Science and Business Intelligence to transform raw data into highly actionable business insights, as well as Marketing teams to turn those insights into action. You also know how to work the other direction - how to organize and manage campaign tracking to ensure that data collection is seamless and comprehensive. You have a proven track record of success and leadership supporting marketing efforts in the tech space.
You thrive in a fast-paced, constantly improving, start-up environment that focuses on real-world, customer-centric problems with iterative technical solutions. You have the desire to both drive your own roadmap, as well as enable others to self-serve.
We’d be really impressed if you’ve had experience in eCommerce environments with massive amounts of clickstream and eventstream data, AWS (Redshift, S3), as well as deep knowledge specific to app-specific marketing campaign tracking.
What the role is
We are looking for someone to build the future of marketing analytics at Drizly. Drizly relies heavily on marketing initiatives to drive our rapid growth (50% YoY), and the Marketing Analytics Lead will drive our biggest decisions related to customer acquisition and retention. On the acquisition side, the Marketing Analytics Lead will be responsible for reporting on existing channels and campaigns, as well as test design, implementation, and measurement on new opportunities. For customer retention, the Marketing Analytics Lead will support Drizly’s CRM efforts on projects like cohort analysis, customer segmentation, forecasting, retention curves, multi-channel and journey analysis and more.
The Marketing Analytics Lead is a critical member of the Analytics organization, and will work closely with Data Science and Business Intelligence, as well as customer focused engineering teams. The Marketing Analytics Lead is certainly responsible for supporting the marketing team on a daily basis, but also for the larger vision of how a data architecture, codebase, and best practices for marketing analytics should grow with Drizly over time. Ultimately, the Marketing Analytics Lead will determine the ground truth, roadmap, and reporting lens through which the Marketing Team will be enabled to effectively acquire and retain the future customers of Drizly.

In this role you will:

  • Support the marketing team with ad hoc analysis, test design and implementation, and reporting of marketing programs and initiatives
  • Develop and execute channel strategies, including measurement and delivery on efficiency targets
  • Maintain and improve the data infrastructure, codebase, and standards of the analytics org’s marketing-specific code
  • Build in-house expertise around A/B testing, multitouch and uplift attribution, customer pathing analysis, forecasting, and more
  • Initiate, maintain, and improve relationships with our external marketing partners
  • Support retention efforts by developing key retention metrics, retention curves, cohort analysis, segmentation, identification of high-value customers, and reporting on multi-channel addressable campaigns in email, push, and in-app messaging including loyalty communications
  • Integrate consumer data from multiple internal and external sources to create awareness of business opportunities and support the development of new marketing initiatives
  • Interface with, mentor, and support the Analytics Team, while improving the internal processes, documentation, standards, workflow of analytics at Drizly

The Other Stuff:

  • Competitive salary
  • One-on-one professional coaching with external expert
  • Health, Dental and Vision Insurance
  • Flexible vacation policy
  • Commuter benefits 401(K) Plan
  • Added perks

You do you.
Drizly is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • DomoAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM


334 Boylston Street, Boston, MA 02116

An Insider's view of Drizly

What’s the vibe like in the office?

Working at Drizly is unlike anywhere I have ever worked before. We are a welcoming bunch of super intelligent people that are all working towards the same goals. We have a lively and dynamic atmosphere where we encourage people to truly be themselves. We have a ton fun, but we do what we're here to do- make Drizly the option for alcohol, period.


Account Executive

How do you collaborate with other teams in the company?

I work closely with the product and engineering teams on a daily basis to design features for the people who use our products. I often loop in other teams to get their expertise on our users and different parts of the business. Everyone is constantly striving to make improvements and I get great ideas from people on every team at Drizly.


Product Designer

How has your career grown since starting at the company?

I identified a need for deeper knowledge of alcohol when I joined Drizly’s Customer Experience team 2 years ago. With the support & encouragement of my team, I became our first Certified Cicerone® taking a new role in Category Management. Now I'm leveraging my unique experience to help build the best-in-class catalog for alcohol one beer at a time.


Merchandising Associate

How do you make yourself accessible to the rest of the team?

It’s important to me to work in common areas and talk travel, family life or the latest shows I have been watching to ease any anxiety that may exist between employees and me as a Lawyer. I think people are more comfortable asking me questions about laws, compliance, and policies when they know they can approach me about the non-legal issue, too!


SVP and General Counsel

How has your career grown since starting at the company?

I have helped out on the frontend, been on our infrastructure team, and worked extensively with our Rails API. In all of these roles I got to learn while doing high impact work. More recently, I was given the opportunity to be a technical lead. Drizly has made me a solid generalist that can help drive a startup’s tech forward.


Senior Software Engineer

What are Drizly Perks + Benefits

Drizly Benefits Overview

At Drizly we believe people are our greatest asset and we’re building an environment where our team can authentically do their best work. As the business grows, we recognize the value of investing in our people through benefits that support their day to day at Drizly to greater perks that foster their life outside of work.

Volunteer in local community
Drizly is involved with a variety of local organizations including, but not limited to, Cradles to Crayons and Pine Street Inn.
Friends outside of work
Eat lunch together
Intracompany committees
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Drizly hosts company outings Quarterly.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted once per week.
Professional Development Benefits
Diversity Program
Lunch and learns
Drizly hosts lunch and learn meetings once per month.
Cross functional training encouraged
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