The Opportunity

We are seeking a passionate, results-driven, and creative thinker who will play a critical role in driving brand awareness and product adoption by developing and implementing marketing strategies that attract and retain clients. We seek proactive, energetic team members who value collaboration and can think both strategically and tactically. If you are a critical-thinker who enjoys being part of a team driving new initiatives that help a business grow, we encourage you to apply.?

The Team - Marketing & Brand Organization

The Marketing & Brand organization is a newly formed enterprise marketing function that strives to drive best in class marketing strategy and execution while creating exceptional customer experiences and growth for our customers, partners, and our communities. The Marketing & Brand organization is responsible for driving business growth, building and communicating our core brand values and goals, and driving our brand values into the core of our communities through the tactical and National efforts of the MassMutual Foundation.?

Core vision of Marketing & Brand team :

• Build a strong connection with marketing across sales, service, technology, and product teams, to drive growth and cross sell opportunities

• Support the power of data and digital to connect our agents and all customer touch points in connected experiences

• Define the brand and help articulate the role that MM plays in our customers lives and our communities? and develop a strategy that takes advantage of what modern, innovative, integrated marketing and giving programs can do to drive deeper relationships and growth in our business and our communities

• Establish a modern marketing capability that integrates brand, analytics, insights, creative and digital to engage customers on their unique, holistic journey

• Keys to success for the Marketing & Brand organization include building and maintaining strong business relationships and partnerships and evangelizing the goals and growth function of marketing, brand and the underlying business goals of the company.? It includes promoting diversity and competitiveness, and an ability to align resources and cross collaborate as a means of driving the marketing and brand strategy forward to execute on brand, business, customer and product growth goals.

The Impact

The Investment Product Marketing Specialist position will be a key contributor within the marketing department of MassMutual, responsible for driving adoption and demand for MassMutual?s various investment solutions within the defined contribution market. You will assist in the development and have responsibility for the effective and timely execution of campaigns for our investment product suite. This includes have a knowledge of ?the competitive landscape, crafting effective and consistent key messaging, and creating content that communicates the value proposition of investment strategies - to further differentiate our offerings in the marketplace. Serving as a conduit to product and investment management, you will coordinate a variety of marketing resources to ensure distribution partners have both the knowledge and tools required to articulate the firm's investment offering. The ultimate goal is to enable our sales/marketing team to drive engagement, adoption, and growth for the product suite across various client channels.?

PRIMARY DUTIES:??

• Understand, refine, and clearly articulate compelling product messaging, differentiation, and positioning for product suite that includes mutual funds, ,Collective Investment Trusts (CITs), and have some knowledge of stable value products.?

• Work with product, investment teams, and marketing partners to build relevant content for various audiences to consume in a variety of formats?(digital, print, social media)

• Create campaigns needed at various stages of the product and sales lifecycle including product introduction, demand generation, client communication, and retention.

• Continuously learn and develop deep subject matter expertise of Asset Management solutions, industry trends, channel profiles, and marketing best practices?

• Ongoing delivery of regularly updated investment marketing communications and materials

Minimum qualifications

• 7+ years of investment product marketing experience within an investment management organization, preferably with experience in DCIO

• Bachelors? Degree or related equivalent business experience

• Deep understanding of the investment management industry and the FINRA and SEC regulations as they relate to marketing?

• Strong written/oral communication and interpersonal relationship skills ?

• Ability to prioritize in a fast-paced environment with experience managing multiple projects consecutively ?

• Possess a blend of strong quantitative and interpersonal skills with a proven ability to communicate and present effectively?

• Proven track record developing and implementing product marketing programs

• Ability to translate difficult investment concepts for various audiences

• Confident self-starter with proven experience managing full campaigns and ability to work in matrix organization ?

• Strong work ethic, professional demeanor, and an intellectual curiosity ?

• Results-driven, high-performing individual with excellent planning skills and attention to detail?

• Ability to influence and garner support of senior leaders while coordinating with various teams across the firm?

Preferred qualifications

• Industry certification or FINRA licensing preferred (CFA, CIMA, Series 6, 7, etc.)

What to Expect as Part of MassMutual and the Team

• Regular meetings with the Marketing & Brand team

• Focused one-on-one meetings with your manager

• Access to mentorship opportunities

• Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups

• Access to learning content on Degreed and other informational platforms

• Your ethics and integrity will be valued by a company with a strong and stable ethical nosiness with industry leading pay and benefits