Upwork ($UPWK) is the world's work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.
Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.
The Upwork Cultural Marketing team is looking for an innovative brand marketer + self-starter who thrives in a collaborative and innovative environment. As the Influencer Marketing Manager, you will primarily support the Senior Culture + Entertainment Brand Manager but partner closely with the social media and other cross-functional marketing teams to support the development, execution, and measurement of our influencer marketing program. Responsibilities will include developing an always-on influencer strategy to support business goals - specifically driving awareness, understanding, and engagement - and working cross-functionally to build influencer activations to support + amplify integrated marketing, product, and social first campaigns.
Your Responsibilities:

• Assist in the development of Upwork's influencer marketing strategy while managing the day-to-day execution of influencer campaigns that will drive brand awareness, consideration, increase engagement, and drive an increased SOV.
• Lead the influencer marketing campaign execution partnering with the creative team and other cross-functional partners to ensure talent selection, messaging + visual briefs are in line with marketing goals
• Partner with campaign manager + project marketing managers to identify key influencer verticals + product messages that will drive business goals
• Communicate influencer marketing strategy and plan to various XFN partners to ensure cohesion + alignment with GTM plans
• Day to day management of influencer agency - overseeing timelines, coordination of influencer partners, and managing the content approval process with cross-functional partners.
• Partner closely with the organic + paid social media team on their social calendar to identify the most impactful usage and timing of influencer content.
• Pull together weekly, monthly and as-needed campaign reporting to measure performance and overall impact to marketing goals.
• Coordinate internal communication to cross-functional partners and departments on active campaigns and post-campaign performance metrics and learnings.
• Manage all details of the influencer marketing budget including agency POs and invoices, influencer costs, quarterly finance reporting, and the brand team tracker.
• Assist in cultural and entertainment marketing initiatives including but not limited to integrations, brand and celebrity partnerships, activations, and brand campaigns to market plans.

What it takes to catch our eye:

• 3-4 years of proven experience in influencer + brand marketing including contributing to strategies and campaign briefs with an ability to translate a strategy into actionable and measurable marketing tactics.
• Understanding of social media platforms as they pertain to creators, influencers, and trends as it relates to B2B and/or B2C marketing.
• Proficient at project management with prioritizing multiple projects at once while paying close attention to timelines, details, and budget.
• Thrives in a collaborative and fast-paced environment managing and fostering relationships with multiple stakeholders and cross-functional business partners.
• A champion in bringing new ideas to the team in market and cultural trends, growth and emerging opportunities, and finding new insights to strengthen campaigns.

The annual base salary for this position in California and Washington ranges from $92,000 - $150,000. The range displayed reflects the minimum and maximum salary for this position in California and Washington, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.
Come change how the world works.
At Upwork, you'll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals. While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 15 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees.
Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. And oh yeah, we've also got amazing benefits - including medical insurance for you and your family, unlimited PTO, 401(k) with matching, 12 weeks of paid parental leave, and a generous Employee Stock Purchase Plan. Check out our Life at Upwork page to learn more about our benefits and the employee experience.
Check out our Life at Upwork page to learn more about the employee experience.
Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
#LI-DNI
To learn more about how Upwork processes and protects your personal information as part of the application process, please review our Global Job Applicant Privacy Notice