Head of Performance Marketing

| Remote
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The Mission

NeighborSchools is on a mission to reinvent child care from the ground up. 

Today in America, working-parents with young children spend over $75B a year on child care, but the caregivers, the hard-working women* who actually work hands-on with our children, they get paid peanuts. The problem is that big child care centers are so expensive to run that they have to charge parents a ton, and there's still very little left over for the caregivers. This forces the best caregivers to leave child care in search of better wages, and leaves families struggling to find quality care. 

At NeighborSchools, we've developed a new solution that puts people first. We help individual caregivers go independent, get licensed, open up micro-daycares in their homes, and work directly with families in the community. Caregivers that launch daycares on NeighborSchools earn 2-3X more than preschool teachers, even while charging parents less for child care. And children benefit from the small, intimate settings and programs led by experienced professionals. That's the win-win-win. 

Our goal is to help a million caregivers launch new, independent daycares in the next 10 years and bring quality, affordable child care to every neighborhood in America. 
* over 99% of prospective daycare providers signing up for NeighborSchools are women.

The Role

Every day, thousands of first-time parents wake up and face the daunting task of finding child care they can trust and afford. They often rely on outdated websites (care.com, yelp, etc.) and resort to calling 20+ daycares and leaving voicemails just to try to find a program with any openings at all.

At NeighborSchools we've reimagined the child care search from the ground up. We've built a personalized recommendation algorithm that matches parents with daycares based on their requirements (location, schedule, & child's age) and preferences (program philosophy, language of instruction, etc.). Parents then have the power to explore, tour, and enroll in small, independent home daycares run by experience, professional caregivers. Like Talkspace in therapy, or CareOf in vitamins, our child care matching UX is 10X better than anything else on the market (try it for yourself, right on our homepage 😉).

To date, 90% of our customer acquisition has been through organic SEO. After 3 years of building out a robust platform and marketplace, we're seeing positive ROI on paid acquisition pilots and we're hiring a Sr. Marketing Manager to build out and own it. This is a senior IC role with the opportunity to build and manage a team in the future. Strong demonstration of positive ROI and an ability to juggle and manage competing priorities will accelerate that timeline.

This is an opportunity to join a high-growth, mission-driven startup and build out a full-funnel digital & paid strategy. You'll work directly with our CEO and collaborate with our product and engineering team. You'll also collaborate with our content & digital marketers on our caregiver-facing team.


You must absolutely love marketing. You need to love tackling hard-to-communicate ideas and finding creative, compelling, simple ways to convey the essence and ethos of an emerging brand. You should be proficient in the foundational platforms (AdWords & Facebook, Email & SMS) but also recognize that these are tools not solutions. You understand the tradeoffs between short-term CvR and long-term brand equity, and can rely on intuition and past experience in informing these decisions.

First-hand experience finding and enrolling in child care is a plus, but not a requirement.

Experience & Skills

  • Possess a "Marketing Mindset" - you live and breath marketing, you have a habit of studying the work of other marketers / brands, and weaving the best of these examples into your work
  • 2-4 years experience in high-growth startup: you've directly contributed to the growth of a strong brand. You know the playbook, even if there are things you'd do differently next time around
  • Exceptional written communication: you understand that words matter and you're constantly finding creative ways to tell our story in ways that authentically engage and compel our audience.
  • Ability to work independently & as a team: with a one-month onboarding, we expect you to own your own calendar, work towards your goals, and ask for help when you need it. We collaborate a lot, but we don’t micromanage; we expect everyone to take initiative and work directly with teammates across the company.
  • Be resourceful & organized: we’re an early-stage startup (< 15 people) and everyone on the team is expected to roll up their sleeves and “figure it out.”

If you meet some but not all of the qualifications here, and you’re passionate about our mission and this opportunity, we hope you’ll apply anyway. 

Culture & Values
NeighborSchools is a mission-driven startup, and we prioritize candidates who demonstrate a passion for our cause. We work hard, we work as a team, and we care deeply about the success of every caregiver and parent who comes to NeighborSchools.

We try to ensure NeighborSchools is an inclusive and diverse place where everyone feels happy, fulfilled, respected, comfortable, and welcome. We’re proud to be an equal opportunity workplace. We care a lot, so our benefits are actually benefits, not just the fun stuff like swag and team lunches in the office (though we have that too!).

Benefits & Perks 

We know the biggest investment we can make is in our employees, so we provide:
- Strong compensation package, including meaningful equity in a high-growth, early-stage startup
- Your choice of medical, dental, & vision insurance for you and your family 
- Free OneMedical membership 
- 401(k) 
- Up to 12 weeks paid family leave
- Unlimited PTO, which we track to make sure that everyone takes at least 14 days off per year. 


Our HQ is in in Boston but we are fully remote for the foreseeable future and are hiring the best candidates regardless of location. 

NeighborSchools is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • ExpressFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • CanvaDesign
    • FigmaDesign
    • PhotoshopDesign
    • Google DriveManagement
    • Google DocsManagement
    • NotionManagement
    • WordpressCMS
    • MailChimpEmail
    • MailgunEmail


Prior to Covid we worked out of a spacious office in the heart of Downtown Crossing in Boston. Since Covid we've been fully remote and have developed a cadence of weekly & monthly virtual events to maintain and foster relationships among our tight-knit team.

An Insider's view of NeighborSchools

What does your typical day look like?

Our team starts the day by discussing any key decisions over morning coffee. We make a point of staying aligned on our work and listening to each other's feedback. Then, I'll focus my attention to a feature I'm working on, which recently has been focused on improving our payment processing platform. I usually push code to production every day!


Sr Software Engineer

How does the company support your career growth?

There's loads of open & honest communication - tons of coaching. We're a start up with less than 10 employees so we rely on each other every day to overcome obstacles. It keeps everyone growing simultaneously.


Partnership Manager

How do you make yourself accessible to the rest of the team?

We’re not the type of leaders who just say we want open communication... we build it into all we do. Weekly, company-wide kick-offs and retrospectives give us the opportunity to collectively share goals, key learnings, successes and failures. Team outings remind us we’re all quirky humans with lives outside of work and help us build camaraderie.


Co-Founder & COO

What's the biggest problem your team is solving?

We're insanely passionate about building a better model for child care. It's a problem that effects everyone in America - not just those with kids, or those that work with young children, but everyone. We're talking about the next generation, and about creating a system that values caregivers and allows parents to go to work every day.


Co-Founder & CEO

What are NeighborSchools Perks + Benefits

Friends outside of work
Eat lunch together
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Happy Hours
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within
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