Head of Marketing Strategy & Planning at MassMutual

| Greater Boston Area
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Marketing & Brand Organization

The Marketing & Brand organization is a newly formed enterprise marketing function that strives to drive best in class marketing strategy and execution while creating exceptional customer experiences and growth for our customers, partners, and our communities. The Marketing & Brand organization is responsible for driving business growth, building and communicating our core brand values and goals, and driving our brand values into the core of our communities through the tactical and National efforts of the MassMutual Foundation. 

Core vision of Marketing & Brand team :

  • Build a strong connection with marketing across sales, service, technology, and product teams, to drive growth and cross sell opportunities
  • Support the power of data and digital to connect our agents and all customer touch points in connected experiences
  • Define the brand and help articulate the role that MM plays in our customers lives and our communities and develop a strategy that takes advantage of what modern, innovative, integrated marketing and giving programs can do to drive deeper relationships and growth in our business and our communities
  • Establish a modern marketing capability that integrates brand, analytics, insights, creative and digital to engage customers on their unique, holistic journey

    Keys to success for the Marketing & Brand organization include building and maintaining strong business relationships and partnerships and evangelizing the goals and growth function of marketing , brand and the efforts of the MassMutual Foundation and Community Responsibility (CR) programs. It includes promoting diversity and competitiveness, and an ability to align resources and cross collaborate as a means of driving the marketing and brand strategy forward to execute on brand, business, customer and product growth goals.

Position Summary: 

MassMutual is looking for a highly skilled and adaptable professional to lead the strategy and planning function for our Marketing & Brand organization. This role will assist in building out the future vision of MassMutual’s Marketing Center of Excellence function and CR programs and play an integral role in managing the execution of that vision.

Overall Responsibility:

  • Build, monitor and help manage the strategy and execution plan for the Marketing & Brand organization. Understand marketing industry and engagement channels competitive landscape to act as a strategic thought partner to the Marketing & Brand Leadership Team
  • Responsible for establishing a clear strategic plan, driving change and execution on the plan, and help align and drive decision making across the Marketing & Brand organization.
  • Establish and manage metrics and measurements to ensure data analytics are foundational to all business decisions specifically related to overall optimization, marketing campaign efficiency, and re allocation of budget to align with successful marketing and product channel spend across all business lines. Work with team to create and update dashboards for reviewing team KPIs.
  • Track progress towards goals, including developing additional meaningful metrics, reporting and dashboards to inform how leadership team prioritizes and measures success of initiatives. 
  • Lead wholistic integration and planning for all Marketing & Brand annual programs and campaign calendar for both forecasting to ongoing optimization decisions. 
  • Partner with Head of Marketing & Brand Leadership Team on weekly, quarterly and annual responsibilities and meetings, including leadership team meetings and off-sites, etc. Also oversees monthly strategic reviews and updates for MMUS SLT and MM ELT.
  • Partner with Corp Communications counterpart to review internal and external communications : support in review and draft of team announcements and updates, PR quotes and content and external thought leadership presentations and requests.
  • Oversee and manage the budget for Marketing & Brand channel and interface with Finance partners on monthly reporting and dashboards.
  • Leads team communications and coordination for Head of Marketing & Brand for both internal comms and external (press, speaking engagements, etc) opportunities
  • Engage and inspire others to build a culture of innovation/ ideation, inclusion and diverse thought leadership. 
  • Identify opportunities to leverage strengths of the organization and improve processes.
  • Partner closely across the organization to ensure collaboration and connections are made across projects, priorities and functions.
  • Build and lead small team of individuals supporting strategic planning, who are responsible for reporting analytics, channel reporting, and product communications.
  • Other assignments as needed.

Candidate Qualifications:

  • Bachelor’s degree required.
  • 10+ years of marketing/business/HR/finance/strategy experience
  • High-level thinker and problem solver with superior communication and organizational skills.
  • Strong project management skills.
  • Must be collaborative partner within Marketing & Brand team and internal and external business partners with ability to build relationships across diverse stakeholder and constituent groups. Ability to serve as key influencer and evangelize goals of Marketing & Brand organization.
  • Expert at juggling multiple priorities through strong project-management skills, leadership and collaboration.
  • Ability to prioritize complex and competing demands while flexing and adapting to evolving environment.
  • Innovative, strategic, conceptual thinker
  • Solid analytical and critical thinking skills
  • Track record of effectively leading through a matrix structure

#LI-DNI

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • BashLanguages
    • GroovyLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • Redux SagaLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • PostgreSQLDatabases
    • SQLiteDatabases
    • TeradataDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TealiumAnalytics
    • SnowplowAnalytics
    • LookerAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • Aha!Management
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • SendGridEmail

Location

We currently have multiple Boston office locations and are excited to be building our new Boston Campus at 10 Fan Pier targeted to open 2021.

An Insider's view of MassMutual

What’s the vibe like in the office?

We work in an open floor plan, so there is a lot of opportunity for networking across roles, teams and levels. Everyone is very friendly and welcomes the opportunity to get to know other people on the floor.

Kristina

Digital Adoption Team Lead

What's the biggest problem your team is solving?

You don’t think of insurance as a hotbed for innovation but the very nature of our organization, Digital Experience, is to reimagine how a 168-year old company does business with its customers. Our Design team takes pride in an inclusive design process with everyone invited to provide feedback, from Product to Engineering to QA.

Maria

Digital Lead - Design

What makes someone successful on your team?

Successful people on my team are: passionate, curious, receptive, and engaged. Each team member is expected to be passionate about the work that they do, and the domains in which they practice. They are always solving unique problems and must be curious about finding new solutions.

David

Digital Lead

How do you empower your team to be more creative?

I encourage my team to embark on ‘deep work’ at least once a week on a ‘meeting-free’ designated day. We have design reviews to brainstorm alternative ways to solve business problems from a software engineering point of view. We consider self-reflection and brainstorming to be fundamental components of creativity.

Mike

Head of Data Science Software Engineering

How do your team's ideas influence the company's direction?

One of our projects is an application we built for our Investment Mgmt team called ViPER (Visualizing Investment Portfolio Enhanced Reporting). The application makes it easy to manage reports and get insights from Data Science models. Now with ~150 active users, it reflects how we’re using DS to facilitate data driven decision processes across MM.

Jasmine

Head of Data Science - Investments Domain

What are MassMutual Perks + Benefits

MassMutual Benefits Overview

At MassMutual, employees have the opportunity to earn a competitive salary and bonus, enroll in an
array of benefits, and participate in programs and services that support healthy lifestyles, assist them
in building financial security for themselves and their families and help them live well-balanced lives.

Culture
Volunteer in local community
Every action supporting a common cause is meaningful, and our employees make a difference in their own communities through our Matching Gift, Matching Time and Volunteer Time Off Programs.
Partners with Nonprofits
Every year, MassMutual and the MassMutual Foundation invest more than $20 million focused on advancing economic opportunity.
Intracompany committees
Daily stand up
Team owned deliverables
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
More than half of our Board of Directors are comprised of women and people of color, making it one of the most diverse groups in the industry.
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
A health care flexible spending account (FSA) allows employees to save money on a before-tax basis for eligible medical, dental and vision expenses, subject to IRS limits.
Disability Insurance
For details on short term and long term disability insurance please visit https://www.massmutual.com/-/media/files/employee_benefits.pdf
Dental Benefits
Basic Dental covers preventive and basic restorative care; Major Dental covers all that Basic covers, plus restorations and orthodontia (limits apply).
Vision Benefits
Health Insurance Benefits
To learn more about our Health and Welfare Benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf
Life Insurance
For more information about our Life Insurance Benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
In addition to our 401(k), MassMutual a cash balance plan that provides an account-based pension benefit based on accruals of pay credits and interest credits.
401(K) Matching
Performance Bonus
Match charitable contributions
Every action supporting a common cause is meaningful, and our employees make a difference in their own communities through our Matching Gift and Matching Time Programs.
Child Care & Parental Leave Benefits
Child Care Benefits
Dependent care flexible spending account to allow you to set aside before tax dollars to pay for certain eligible child care expenses.
Generous Parental Leave
Leave for birth mothers of 18 weeks of fully paid leave. Non-birth mothers, fathers and adoptive parents eight weeks of fully paid parental leave.
Flexible Work Schedule
Flexible work arrangements, including telecommuting, are available in many departments across the company.
Family Medical Leave
Caregiver leave: Up to two weeks paid leave to care for a loved one. Bereavement Leave: 15 days of paid time off to grieve the loss of a loved one with the employee defining who the loved one is.
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid holidays: 9 fixed and 1 floating. Vacation: starts at 19 vacation and personal days per calendar year, with increases at 5-year service intervals.
Paid Volunteer Time
Three days of paid time off is available to employees annually to give back to their communities, by sharing their time and talent with a cause close to their heart.
Paid Holidays
Paid Sick Days
Occasional illness: up to 5 days per calendar year.
Perks & Discounts
Casual Dress
Commuter Benefits
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

To learn more about our comprehensive benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf

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