Email Marketing Manager

| Greater Boston Area
PlacePass is looking for an exceptional Email Marketing Manager to join our fast-growing travel growth marketing team who is eager to set a vision, grow our email programs and help evolve and shape our core product from a very early stage. With support from our design team, you’ll have the opportunity to drive our email strategy from ideation to implementation as well as work with the marketing and product team on an aggressive test-and-learn agenda to redefine our core value proposition in the direct-to-consumer space. This is an ideal role for a creative candidate eager to apply their skills to build something from scratch and drive meaningful results for a growing company in travel!
About PlacePass:
Founded in 2016 and located in the heart of Boston, PlacePass is building a world-class tours, activities, and events marketplace. In addition to the PlacePass.com consumer brand, we power travel booking solutions for the world’s top travel and hospitality companies to transform the way people discover the world.

In this role, you will:

  • Lead the strategy and execution of our email marketing program - owning the flow from lead capture through conversion and on-going lifecycles / content
  • Set the on-going plan for email to hit core company KPIs and booking goals each quarter
  • Help to significantly evolve our core product and value-prop through a variety of aggressive test-and-learn campaigns involving everything from research to testing on the live product
  • Work with the broader marketing team on initiatives to generate and capture qualified leads from incoming traffic and understand the quality of these leads
  • Establish an on-going test-and-learn schedule to consistently evolve and improve performance of our email programs
  • Collaborate with our internal design team on creative for emails, producing regular briefs and project managing them to ensure key deliverables are received on time
  • Work with our marketing analyst to create weekly performance reports to stakeholders on performance, conversion, and other ad-hoc deep dives
  • Maintain an email content calendar to easily communicate to the team and leadership as to when and how we’re engaging with our customers
  • Collaborate with our product and engineering teams on projects such as dynamic integrations with the site and product catalog and transaction emails
  • Analyze results of A/B tests, report out insights and take action on them
  • This role reports to the Director of Customer Acquisition and works within the PlacePass.com marketing team (currently a three-person team)

A perfect candidate:

  • Has a bachelor’s degree in marketing, communications or other related discipline 
  • Has 2-4 years of relevant experience dealing with email creatives and campaigns
  • Ideally has worked in a start-up environment before and can demonstrate significant abilities to wear multiple hats and execute across teams and functions
  • Understands key best practices for email channel management including segmentation, triggering, lifecycles, content management and creative development 
  • Is well-versed with tracking and acting on core email KPIs (open rates, deliverability, conversion rates, engagement, file health etc)
  • Has a functional understanding of HTML and CSS as it applies to email; ability to code and build emails from scratch is ideal but at a minimum should be able to identify coding issues that may cause rendering problems in emails
  • Is a strategic thinker who leans on data to inform decision-making and is comfortable with testing and learning simultaneously
  • Has prior experience with Klaviyo (or similar ESP)
  • Is eager to build skills in HTML, SQL, Google Analytics, Mixpanel, Excel, Google Sheets
  • Has strong written and verbal communication skills and is adept at occasionally copywriting within a specified tone-of-voice

PlacePass benefits & perks:

  • Equity ownership in a well-funded and fast-growing startup
  • Health, dental, and vision insurance
  • 401k 
  • Unlimited vacation policy
  • $500 credit for tours and activities on PlacePass.com annually 
  • Free Global Entry
  • Free onsite gym access
  • Locked bike storage
  • Catered weekly lunches
  • Friday happy hours (stocked with beer on tap, cold brew, and kombucha)
  • Company-wide trips and outings (skiing, boating, camping, bowling… to name a few)
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Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • HTML5Languages
    • ES6Languages
    • TypeScriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • SpringFrameworks
    • TensorFlowFrameworks
    • Spring-BootFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • ElasticsearchDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • FigmaDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement

Location

Located in the heart of Downtown Crossing! Steps away from South Station, great eats, and fun spots!

What are PlacePass Perks + Benefits

PlacePass Benefits Overview

We are proud to offer our employees a list of some of the greatest benefits offered in the start up community. We continue to recruit and invest in the best people we can find!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Culture and fun committees, to name a few.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Yes!
Vision Benefits
Yes!
Health Insurance Benefits
Yes!
Onsite Gym
Yes!
Retirement & Stock Options Benefits
401(K)
Yes!
Company Equity
Yes!
Performance Bonus
Yes!
Child Care & Parental Leave Benefits
Generous Parental Leave
Yes!
Flexible Work Schedule
Yes!
Family Medical Leave
Yes!
Vacation & Time Off Benefits
Unlimited Vacation Policy
Yes!
Generous PTO
Yes!
Paid Volunteer Time
Yes!
Sabbatical
Yes!
Paid Holidays
Yes!
Paid Sick Days
Yes!
Perks & Discounts
Beer on Tap
Yes!
Casual Dress
Yes!
Company Outings
Yes!
Game Room
Yes!
Stocked Kitchen
Yes!
Some Meals Provided
Yes!
Happy Hours
Yes!
Recreational Clubs
Yes!
Relocation Assistance
Yes!
Fitness Subsidies
Yes!
Professional Development Benefits
Job Training & Conferences
Yes!
Tuition Reimbursement
Yes!
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