Email Marketing Manager - Salesforce Marketing Cloud
Simply Business is more than our name. It's how we approach insurance: Make it clear. Make it simple. Make it affordable. By combining exceptional talent, technology, data, and knowledge, Simply Business is the go-to online insurance brokerage that protects small businesses and the entrepreneurs who work hard to build them.
We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.
Email marketing is dead, they said. Ha! You know, and we know, that it can’t be further from the truth. So if you’re a seasoned email marketer who can build engaging journeys and A/B test your way to the perfect subject line, we want to meet with you!
Here at Simply Business, we’re striving to change the world of small business insurance as we know it. That’s why we’re seeking a perceptive and technically-savvy Email Marketing Manager to join our diverse and high-performing Marketing team. Reporting to the Senior Manager of Marketing Operations, you’ll be responsible for creating and executing a successful, world-class email marketing program that drives results to the business and provides true value to our customers. You should be well-versed in email marketing trends, tools, and best practices.
Best of all? We’re just getting started here, which means you’ll have the opportunity to build and shape our email marketing program for the foreseeable future.
As an Email Marketing Manager you will:
- Plan, design, and implement Simply Business USA’s email marketing program using BlueConic and Salesforce Marketing Cloud
- Develop and implement a robust email journey for the entire marketing funnel - including retention
- Focus on driving improved conversion and engagement as well as additional demand
- Work with the Content and Design teams to create engaging emails that target high open and click through rates
- Query the data to generate insight and highlight opportunities
- Use robust data to drive your decisions and to share findings and insights with the rest of the team
- You will contribute to a ‘build, measure, learn’ approach to maximize results which will also broaden your experience across email marketing initiatives
- Work closely with the Design and Content teams to create visually appealing email templates, utilizing best practice techniques
Responsibilities include:
- Own the marketing email program
- Partner with Marketing and Product on lead generation program
- Develop and implement all marketing email journeys from acquisition to retention.
- Provide support for other teams in the transactional and service journeys
- Propose and implement new campaign ideas and solutions
- Campaign planning and execution
- Campaign reporting and analysis
- Share results with customer team and broader organization
- Testing and proofing
- Maintain a positive reputation
What we are looking for:
- Extensive experience in email marketing
- Experience working with BlueConic or similar CDP technology
- Experience with segmentation, personalization, and automated campaigns
- Intermediate knowledge of HTML
- SQL knowledge preferred
- Ampscript knowledge preferred
- Technically minded with the ability to translate between the business and technical teams
- Comfortable with multi-tasking and working in an agile environment
- Have the confidence to manage a whole campaign/project end-to-end
- A good understanding of online and digital tech, passionate about digital marketing
- A natural problem solver; demonstrates innovation and a proactive, can-do attitude
- Very detail oriented
- Strong analytical skills including strong knowledge of Excel and Google Sheets
- Experience working with Salesforce Marketing Cloud
- Strong written and communication skills
- Relationship management skills with the ability to build strong trusted relationships with business partners
- Experience with creatively combining email and within larger campaigns and other channels
- An understanding of other digital marketing channels
What are the benefits?
Here are some of the great benefits and perks that come from being a Simply Business employee:
• A salary that reflects your experience, our pay policy, and the market we’re in from your first day
• Group plan for medical, dental, and prescription drug coverage
• Short term disability, long term disability, and life insurance coverage
• Participation in the Company’s bonus program
• Participation in 401(k) plan with a 3% employer match
• Commuter benefits to help cut down on commuting costs
• 25 days of vacation time plus 10 company holidays
• Flexible working hours and working from home
• Annual company trip, regular outings, and volunteer opportunities
• An awesome WeWork office with cold brew coffee and other beverages on tap, local pop-up events, and more
Simply Business is an equal opportunity employer. We're committed to welcoming and helping to grow employees within an inclusive & diverse culture. And that commitment starts with our interview process.
Once you apply, your info will be reviewed in a committee with employees from different levels, teams, and experiences. We pride ourselves on fostering a sense of community, which is only made stronger by each individual at SB, so you'll have the opportunity to meet a variety of people throughout the process. Get excited!
Want more info on working at Simply Business? Check out our careers page: https://www.simplybusiness.com/careers/
A brief update on Covid-19 (coronavirus)
Simply Business is well prepared to deal with unprecedented events. We’re an agile business by nature – and our hiring and interview process is no exception. Due to the Covid-19 pandemic, some parts of our hiring process may take a little longer than usual. Please bear with us, and rest assured that we're happy to hear from you and receive your application.
If it looks like you could be a good fit for the role, we’ll ask you to interview on Zoom – you’ll need WiFi and a laptop, or a 4G-enabled smartphone. If you don’t have access to either of these, or you need support with your application, get in touch with us at [email protected]. Similarly, please email us if you’re not well, you’re self-isolating, or if you want to pause your application for a bit – we’ll be happy to keep you updated on future opportunities like the one below.