Director, Performance Marketing at Chewy

| Greater Boston Area
!Sorry, this job was removed at 11:36 a.m. (EST) on Tuesday, February 18, 2020

Our Opportunity:
Chewy is looking for a Director, Performance Marketing in Boston, MA to lead critical paid digital marketing channel development. The role’s primary focus is to drive the evolution of large-scale social media and programmatic display buys through data-driven customer segments, advanced behavioral targets and tailored creative. This role sits within our high-performing, metrics-driven performance marketing team that works collaboratively with product and analytics partners on new customer acquisition and customer development strategy. We are looking for someone who is equally passionate about marketing technology, data analysis, platform management, audience segmentation, and creative strategy. Leading a team of platform experts, the role also includes campaign setup, day-to-day management, and monitoring campaign/channel performance. You must lead by example in establishing campaign management best practices and standard operating procedure. The ideal candidate is obsessed with performance results, relentless, data-driven, creative, and able to thrive in a fast-paced environment without explicit direction on prioritization of tasks.

What You’ll Do:

  • Own the development of successful paid social and display acquisition campaigns focusing on audience, product, and placement targets to drive channel volume and efficiently thresholds
  • Analyze campaign performance, identify trends and proactively recommend opportunities for improvement at a daily cadence
  • Blend creativity and analytical skills with a strong results-oriented, metrics-driven approach to problem solving and campaign management.
  • Leverage our Dynamic Creative Optimization (DCO) platform to squeeze more value out of our CPM with more engaging ad experiences. Own the creative strategy and manage the creative development roadmap with partner stakeholders.
  • Leverage platform bid automation, influence platform product roadmaps to accommodate our needs, and scope development of internal bidding analysis to ensure bidding effectiveness
  • Act as a leader communicating with platform account management teams to drive campaign performance and ensure proper account setup and care
  • Scale use of our Data Management Platform (DMP) to develop relevant audience segments and create tailored creative and landing page experiences that are true to our brand
  • Design and execute structured A/B tests around creatives, audiences, and bid strategies
  • Seamlessly partner with Marketing Analytics and Product teams to troubleshoot technical bugs or develop performance monitoring, reporting, or tracking needs
  • Juggle multiple projects and prioritize time while working in a dynamic, fast-paced, and growing organization without structured processes in place
  • Lead the professional development of a skilled team of technical subject matter experts, and act as leader on a small and nimble team of cross-channel digital marketing experts

What You’ll Need:

  • 10+ years Performance Marketing experience with a focus in Programmatic Display and Paid Social advertising
  • Bachelor's degree in business, statistics, economics, mathematics, or related field
  • Experience managing large-scale Display and paid social e-commerce focused campaigns
  • Technical skills to manage social product ads and managing product feeds
  • Strong understanding of major social platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments impacting our program
  • A relentless desire to better understand inputs driving performance and optimize those to improve results day in and day out
  • Ability to thrive in gray area and independently chart a course for your channels
  • Advanced Excel skills and basic SQL skills
  • Strong understanding of the mobile app ecosystem, including tracking in-app events, app analytics/attribution, campaign optimization, creative, and deep linking process
  • In-depth proficiency in Google Analytics last touch environment vs. fractional / multi-touch attribution environments in our tech stack
  • Position may require travel 

If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at our company, please contact [email protected]

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • VueJSLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • GRPCFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • VerticaDatabases
    • AerospikeDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
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    • UXPinDesign
    • ConfluenceManagement
    • JIRAManagement
    • dotCMSCMS

Location

Located in the Fort Point neighborhood, home to many of Boston's hip and upcoming restaurants along with emerging technology companies.

An Insider's view of Chewy

How would you describe the company’s work-life balance?

It's refreshing being a part of a team dedicated to getting the job done, without quilting you into extra hours. While we are in the retail space, we are always supportive of the team's needs. I don't feel guilty about asking for help if I'm pressed for time and need to get back to my family. The flexibility around working from home has been great

Marcus

Senior Product Manager

What projects are you most excited about?

Our team loves working on new app features that are requested by our customers! We get the most excited when our app users send us a request and then that idea comes to life in the next app update. We take our customer’s feedback very seriously!

Eliza

Mobile Product Manager

How has your career grown since starting at the company?

Chewy gives a significant amount of freedom and autonomy to do your best work. I am able to pursue the most important objectives, and work that I really enjoy. It’s an amazing feeling to see your hard work pay off immediately and have a positive impact on the team—and something that makes life at Chewy really unique!

Rich

Human Resources Business Partner

How do you make yourself accessible to the rest of the team?

Aside from the standard 1x1s and team meetings: 24/7 via text, email, chat, voice and during business hours by walking around the office engaging in conversation, listening to current challenges and proposed solutions.

Mike

VP, Software Engineering

What are Chewy Perks + Benefits

Chewy Benefits Overview

We got you covered when it comes to competitive salaries, unlimited time off, medical & dental insurance, 401k and happy hour. True to our business, we're pet-friendly and have fun pet-related perks like Paw-ternity leave for new pup parents. Of course, the biggest perk is being able to work alongside smart, driven and passionate team members who are changing the world every day.

Culture
Volunteer in Local Community
Partners with Nonprofits
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
Daily Stand-up
Open Door Policy
Team-Owned Deliverables
Team-Based Strategic Planning
Group Brainstorming Sessions
Pair Programming
Open Office Floor Plan
Diversity
Highly Diverse Management Team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We offer a commuter transit, parking, and dependent care FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-Work Program Post Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Employees receive 40 hours per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong, Pool Table, Foosball, Video Games.
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Chewy sponsors office sports leagues year-round.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and Learns
Cross-functional lunch and learns.
Cross-Functional Training Encouraged
Promote from Within
Mentorship Program
Our mentorship program includes 1-to-1 program, Career mentoring, Leadership mentoring.
Online Course Subscriptions Available
Customized Development Tracks
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