Company Description

As the industry leader in compensation data and technology, Payscale helps organizations #getpayright. Payscale is the only technology solution for managing compensation that provides multiple streams of fresh, transparently curated, and validated salary data. Combined with modeling engines that learn continuously and generate recommendations and insight, Payscale empowers HR to price jobs and adjust compensation to reflect real-time changes in the market — all on one trusted data platform. With Payscale’s Adaptive Compensation Advantage, we operate with efficiency, focused on outcomes rather than manual data management. To learn how companies like The Washington Post, Perry Ellis International, United Healthcare and The New York Times rely on Payscale to attract and retain top talent, motivate and engage employees and plan their future workforce, visit payscale.com.

Job Description

The Digital Marketing Manager is a key member in driving results for the business by creating and running campaigns to acquire and engage qualified leads. This role will speak to a marketer who wants to: own and develop performance-based campaigns across multiple channels; dig deep into the data for guidance; refine, test, and optimize; and celebrate the fruits of their success. Those who enjoy working cross-functionally will thrive in this role as they collaborate with multiple teams across campaigns to achieve their goals.

Day-in-the-Life: As a Digital Marketing Manager, a typical day may include the following…
Paid Media Planning & Channel Management:

• Create and execute lead generation and engagement campaigns targeting ideal customer and/or account profiles
• Build and manage end-to-end campaigns across channels such as: LinkedIn, 6sense, Facebook, etc
• Own asset set up, management and optimization to ensure audience relevancy and campaign performance via established KPIs
• Analyze account performance and optimize against designated metrics (contact engagement, reach, cost per acquisition, etc)
• Develop testing strategy within channels both for on-page and off-page opportunities

Web Content Marketing:

• Join with the Content Marketing team to identify and develop opportunities for strategic or high value keywords
• Partner with Content and Demand Generation teams to bring content assets to life in our CMS as part of our targeted marketing campaigns
• Seek out opportunities to optimize existing content based on web analytic metrics and SEM/SEO performance
• Leverage web personalization to deploy optimal content and media strategy, generating increased conversions

Cross-functional process and project management:

• Partner with Marketing Operations, Demand Generation, Content Marketing, and external agency partners to drive success as a part of a cohesive digital marketing strategy
• Run the relationship with external agency partners and supervise monthly and quarterly budgets and performance in SEM and display advertising
• Monthly target achievement via established KPIs (CTR, CPC, CPL, lead/MQL generation, etc)
• Manage against monthly budget ensuring optimal spend per channel, again mapping to established KPIs
   

Qualifications

• Have 3- 5years of B2B marketing experience developing and executing paid media campaigns
• Experience with SEM, SEO and SMM
• Have a passion for digital media, with experience running lead gen campaigns at scale
• Love digging into your data and finding opportunities to improve performance
• Flourish with keeping a real-time pulse on campaigns, continually interpreting and applying data to optimize performance
• Are familiar with paid media ad platforms (LinkedIn/Facebook, 6sense, GDN), marketing automation tools (preferably Marketo), web analytics (Google Analytics), content management systems (WordPress) and business intelligence (preferably Tableau)
• Show a bias toward action; driving results and innovation is your favorite path forward

Additional Information

Benefits & Perks – The Highlights:

All around an awesome culture where together we strive to pursue excellence every day, create customer value and compete to win (and lose!) as a team. As part of our culture of transparency and commitment to employee engagement, we have a number of programs and resources such as:

• Regular virtual company meetings
• Table for 4 Executive conversation
• Pulsing tools for continuous conversations to drive your own performance and career
• Strengths-based ip designed to help you engage with your peers and manager supported through a program called StandOut
• Access to top-notch learning courses for all employees through LinkedIn Learning
• And we are constantly re-evaluating how our employees can be successful at work!

The more standard benefits include:

• Flexible Paid Time Off policy – most employees average around 3 weeks per year
• 14 paid holidays including Independence Week, Juneteenth and World Mental Health Day
• Amazing medical/dental/prescription coverage offering with 3 different plans to fit your unique needs, helping you take control of your health including a plan that is 100% company-paid for employee premiums
• Access to Premera’s Healthcare Services including an Employee Assistance Program
• (EAP), 24-hour Nurse Hotline, Teladoc, and Talkspace
• Flexible Spending Account (FSA) options for pre-tax employee allocations towards: Medical, Dependent Care, Parking, and Transit