Digital Marketing Manager

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Company Overview

Nuance Communications, Inc. is the pioneer and leader in conversational AI innovations that bring intelligence to everyday work and life. The company delivers solutions that understand, analyze and respond to human language, amplifying human intelligence. With decades of domain and artificial intelligence expertise, Nuance works with thousands of organizations – in healthcare, telecommunications, automotive, financial services, retail, and more – to create stronger relationships and better experiences for their customers.

 

Join our Enterprise team…great customer service starts here. We design virtual assistants for intelligent and effortless customer service helping customers find the information they need using whatever channel they prefer.  

 

Job Summary

The position of Digital Marketing Specialist will support the Worldwide Digital Marketing organization and help drive leads, pipeline, and revenue for our entire Nuance portfolio. As a core member of the team, the Digital Marketing Specialist will support our Global demand generation efforts, working with Field Marketing Managers and other cross-functional teams to help create and execute creating high-impact, multi-touch campaigns that target decision makers from new prospects to existing customers. This Digital Marketing Specialist will help execute campaigns and tactics using various web-based technologies, content management platforms, and analytics tools.

 

If you understand the digital marketing and internet development ecosphere, have strong organizational skills, can analyze data and have a great attention to detail, we are looking for someone like you.

 

Job Requirements

  • Experience with online advertising tactics and platforms, including Google Adwords, display advertising and retargeting
  • Familiarity with web analytics tools and the ability to interpret data for actionable insights
  • Understanding of Account Based Marketing tactics and execution
  • Experience working with web platforms such as Adobe Experience Manager, Google Optimize, and other content management systems
  • Support the development of new web pages, edits to existing pages, and testing those web changes for accuracy and consistency
  • Working knowledge of HTML, CSS and web development and web standards
  • Strong analytical skills and data-driven thinking
  • Proven work experience with creating and executing digital marketing campaigns
  • Ability to collaborate with cross-functional teams and coordination of projects concurrently

Preferred Skills

  • BA/BS Degree in business management, marketing, computer science or online marketing or equivalent experience.
  • Strong language skills a plus, including knowledge of French, German, Spanish and/or Italian
  • Minimum 5 years of experience with knowledge of digital marketing and technology, including web analytics
  • Understanding of Account Based Marketing tactics and execution
  • Ability to write clear reports and maintain important records
  • Fluency with PowerPoint and Excel
  • Collaborative attitude, ability to work well with team members in a fast-paced environment
  • Extremely organized, great attention to detail, and able to prioritize
  • Able to learn new systems and programs quickly

Additional Information

Nuance offers a compelling and rewarding work environment. We offer market competitive salaries, bonus, equity, benefits, meaningful growth and development opportunities and a casual yet technically challenging work environment. Join our dynamic, entrepreneurial team and become part of our continuing success.  

 

Nuance Communication Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics. The EEO is the Law poster and its supplement is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call 781-565-5086 – Human Resources Department and let us know the nature of your request and your contact information.

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Location

Our headquarters is in Burlington, 30 minutes from downtown Boston, right off 128 and across the street from Wayside Commons (hello, shopping!).

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