Do you want to help eliminate barriers between ideas and business outcomes? We want you to bring your unique experiences and creative ideas to the table. CA Technologies provides software and solutions that help our customers to develop, manage, and secure complex IT environments to increase productivity and enhance competitiveness in their businesses. It’s our aim to encourage global collaboration and results-oriented innovation, while supporting and developing our talented people and our communities. CA Technologies will empower you to drive authentic success, for both the business and yourself in the application economy.

The demand programs manager is responsible for overseeing and coordinating CA Veracode’s marketing campaign planning, execution, measurement and budget.  He or she is responsible for an individual campaign within the campaign hierarchy assigned to a specific marketing objective.  Campaign objectives include increasing share of voice, market share, net new opportunities, product revenue and cross-sell opportunities.

Role Responsibilities:

Define/support common campaign structure and elements to be used across the company

Develop overall strategy and alignment of campaign with both short and long term marketing plans

Document the responsibilities of various functions during the campaign planning and execution life cycle

Work with the business unit, product marketing and sales leaders to shape campaign planning and execution life cycle

Own campaign budget strategy; coordinate with finance for campaign budget allocation and with sales for ongoing business review

Act as the campaign quarterback for questions on campaign priorities, responsibilities, resources and timing 

Work with marketing operations to measure campaign performance and with business leaders to course-correct as campaign execution unfolds

Manage budget maintenance including monthly reporting, POs, accruals, and forecasting

Coordinate with key functions within marketing as they fulfill on the programs that comprise a campaign (reputation, demand creation, sales enablement, market intelligence), and the tactics that comprise these programs (production schedule)

Organizational Interlock Expectations:

Focus on building collaborative relationships at the executive level.  Have a solid understanding of complex organizational structure and dynamics.  Demonstrate commitment and cooperation by aligning team/company goals with individual goals.  Build strong working relationships at the executive level including:  CMO, Sales Leadership, BU Leaders.

Must have a strong sense of integrity.  Exemplify professionalism and be viewed as a direct, candid individual by colleagues.  Maintain and promote social, ethical, and organizational norms in conducting internal and external business activities.  Build strong working relationships cross-functionally with members of the broader organization including:  Solution Marketing, Product Management/Marketing, Finance, Sales Operations.

Is a true team player.  Demonstrates willingness and ability to help others.  Committed to success of others on the team; shares the workload to accomplish the team goal.  Build a strong working relationship with members of the marketing team including:  Demand Center, Marketing Operations, Marketing/Corp Communications, Corporate Events, Regional Marketing

Supporting Technology:

Experience with key technology including:

JIRA, Sales Force Automation – SFDC

Marketo or Eloqua Marketing Automation

Web Analytics, Business Intelligence, Account Intelligence

Success Metrics:

Campaign impact on pipeline and revenue

Achievement of campaign KPIs

Budget management and performance

Stakeholder satisfaction

Achievement of tactical goals

Campaign project performance (planning accuracy, adherence to plan)

Knowledge:

Financial analysis methods

Key markets and growth strategies

Budget performance management and reporting

Sirius Decisions campaign framework; certified in it’s implementation

In-depth understanding of key business metrics

Solutions marketing

Product development and life cycle

Product Roadmaps

Group facilitation

Communications Strategy

Company culture and attitude

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More About Working at CA:

CA has earned scores of Workplace Excellence awards in the last few years – and there’s a reason for that. Here you’ll have the opportunity to eliminate barriers for our customers and earn a competitive compensation and total rewards package – all while pushing the boundaries of what’s possible by collaborating with a diverse team of global innovators. In short, CA’s fun, diverse, and fast-paced culture has put us on the map as one of the best employers in Information Technology.

We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Anniversary Service and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program.