Thrasio is the consumer goods company reimagining omnichannel commerce and consumer products, and boasts an innovation engine that brings high-quality products to market across digital marketplaces, channels, and retailers globally.

With the experience of evaluating more than 6,000 Amazon companies, acquiring over 130 top-rated brands, and managing the scale of 22,000 products, Thrasio is the largest acquirer of Amazon FBA brands. Since our founding in 2018, the team has grown to more than 1,000 people globally--most of that growth has occurred during the COVID-19 pandemic. Hiring people who share a passion for their craft in the eCommerce space is the reason we’re projected to grow more than 10x in the next few years. This growth is supported by investors whose portfolios include Facebook, Google, Jet.com, StitchFix, and Lululemon. We do our best work when we’re surrounded by people who are insatiably curious, agile, and who thrive in collaborative, check-your-ego-at-the door working environments. Sound like you? We’d love to chat.

The Role:

Thrasio is looking for a Market Research and Insights Director for its Brand Central group. Brand Central’s mission is to grow Thrasio's brand as an industry pioneer, leader, and innovator in ways that build meaningful relationships with current and future consumers, sellers, partners, employees and investors. This is a small, talented, dedicated, and high impact creative team of ambitious thinkers, designers, writers, programmers, producers and makers focused on reimagining, and elevating, the world of commerce, product experiences and entrepreneurship success. 

As the Market Research and Insights Director, you will be responsible for keeping a pulse on the market, gathering deep competitive insights across several categories and markets/regions. You will develop and implement research studies that provide foundational learning to inform business/product strategy, product development, as well as insights/measurement to inform and measure GTM (go-to-market) strategy and campaigns. You understand consumers, and have the ability to link insights to strategy and translate complex ideas into simple and intuitive communications. You are also a thought leader who is curious and passionate about data. You know how to get the best out of vendors/agencies and you manage workload by balancing future logistical and strategic needs.

Your insights will drive future product roadmaps, help prioritize products, help identify target audiences, drive marketing messaging and key selling propositions, and help improve products once launched. You will use a variety of research techniques to capture insights, including customer segmentation, focus groups, surveys, discrete choice models, metrics tracking, and more. To gather insights, you will be expected to be able to conduct your own research and analysis as well as manage research projects being executed by others. You will partner closely with our brand strategists and creative team to pull strong insights for them to build on and shape Thrasio brands. Ultimately, you will also build out a global insights team. The ideal candidate will have a passion for Thrasio’s vision and mission, experience managing high-performing teams, and a proven track record of helping world-class brands grow. 

Responsibilities:

• Lead a broad set of research efforts including surveys (design, programming, and analysis of results), analysis of secondary data, and qualitative methods to gain a deep understanding of potential and existing customers.
• Work with stakeholders to rigorously define the problem that needs to be solved/supported by insights.
• Drive decisions related to target customers, product direction, product set and prioritization, positioning, value prop, messaging, category/market expansion, product quality, and market white space opportunities.
• Analyze and determine key insights from key business drivers, competitive environment, trends and operating metrics.
• Serve as a competitive subject matter expert and support cross-functional stakeholders to identify and deep-dive on the most critical competitive challenges facing their business.
• Lead a wide array of internal stakeholders to obtain, prioritize, and analyze the most relevant competitive intelligence quickly and efficiently.
• Shape and develop a scalable research program focused on methods development and adoption, data collection, analysis, and reporting, and standardization.
• Scope, design, execute, analyze, and report on bespoke qualitative and quantitative research based on prioritization needs. Gather business requirements from cross-functional stakeholders; build and iterate on a detailed research plan and timelines. 
• Support in the design, coordination, and management of research projects with vendors as needed. 
• Develop business-relevant and strategic conclusions from studies and effectively communicate them to a range of audiences. 
• Collaborate with creative and strategy teams to help inform brand and product vision.

What you bring to the party:

• Bachelor's degree or equivalent practical experience. Master’s degree a plus.
• 8+ years of analytical work experience in strategy consulting, corporate strategy, competitive intelligence and market research, or digital marketing
• Experience conducting quantitative and qualitative marketing research projects, including design, programming, fielding, and analysis.
• Experience with consumer behavior (e.g., behavioral economics, consumer journey mapping, decision making models, etc.).
• Experience with problem solving and analysis. Able to break down and address complex and ambiguous challenges with creativity and speed
• Experience building and leading high-performing teams.
• Excellent communicator and compelling storyteller. Ability to interface with c-suite, and to communicate cross-functionally to influence outcomes.
• Skillful at digesting and presenting complex issues in simple, easy to understand ways.
• Highly collaborative, a great listener, and able to work across geographies with peers and executive teams to drive action and results.
• Comfortable with numbers and complex analyses, with the ability to synthesize results, draw conclusions and convert them into business opportunities
• Experience programming in Qualtrics, Decipher, or a similar programming platform.
• Experience working with multiple cross-functional stakeholders.
• Experience running or working with Net Promoter Score trackers.
• Having a ‘hack’ mentality: being comfortable operating under ambiguity and helping to shape and evolve the group and brand(s).Ability to operate at both a strategic and executional level; ideate and directly execute.
• Positive outlook, curious, desire to learn and grow and team player.
• Brings a strong passion for Thrasio’s vision and mission.
• [Preferred] Experience bringing a new product to market, from concept development to launch.
• [Preferred] Ability to distill complex data into a streamlined, cohesive narrative with clear recommendations and working with creative teams for creative storytelling to bring insights to life (i.e. consumer videos, sizzle reels, iconography).

THRASIO IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER AND CONSIDERS ALL QUALIFIED APPLICANTS FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, GENDER, SEXUAL ORIENTATION, GENDER IDENTITY, ANCESTRY, AGE, OR NATIONAL ORIGIN. FURTHER, QUALIFIED APPLICANTS WILL NOT BE DISCRIMINATED AGAINST ON THE BASIS OF DISABILITY, PROTECTED CLASSES, OR PROTECTED VETERAN STATUS. THRASIO PARTICIPATES IN E-VERIFY.

Thrasio does not accept agency resumes. Please do not forward resumes to our jobs alias, Thrasio employees or any other organization location. Thrasio is not responsible for any fees related to unsolicited resumes.