The Opportunity

As a Community Manager, Social Media, you will be responsible for managing, maintaining, and growing MassMutual's social media channels while interacting with our audience of customers, employees, and advisors through proactive and reactive engagement. The ideal candidate will have several years of experience in social media, including hands-on tactical engagement and expertise in social analytics. The Community Manager will be passionate about the digital and social media space, with a point of view on various social networks, best practices, and favorite marketing campaigns.

The Team

The Customer & Engagement Team at MassMutual is located in the innovation hub of Boston ? The Seaport District. Within the Customer & Engagement Team sits Search and Social, a digital first group responsible for brand and business unit channel marketing. We're a smallish team, so it's exciting and unusual that we have open positions. If you are a marketer who is passionate about helping people secure financial freedom, and protect the ones they love, who also enjoys coming up with ideas, making them better, and making them happen, then please read further.

The Impact

The Community Manager, Social Media will:

• Publish cross-platform and platform-specific content on all of social channels, including Facebook, Twitter, YouTube, Pinterest, and Instagram

• Contribute to cross-platform editorial calendar

• Monitor, moderate, and engage with our audience(s)

• Manage third party agencies

• Track and analyze posts

• Develop key metrics for social media team and partner with brand measurement

• Work with other teams to develop assets and enhance capabilities/results

• Help develop and maintain consistent tone of voice for the brand online, help encourage social enablement throughout the company

• Escalate issues, as necessary

• Ability to keep up with both digital media and topical pop culture/general news trends to ensure we are taking advantage of new opportunities across platforms and in real-time, relevant engagement

• Provide weekly social listening reports and insight to improve our content and advertising

• Participate in strategy development

Minimum Qualifications:

• Bachelor's degree in writing, communication, journalism, marketing, PR or a similar field

• 3-5 years in a full-time social media position for a brand or digital/PR/marketing agency

• Excellent written communications skills

• Incredible attention to detail and ability to multi-task

• Expert knowledge of social media best practices

• Content creation experience across media, particularly with images and video

• Experience managing multiple social media channels

• Expertise of all popular and current social media channels and a desire to keep up-to-date on the latest trends and new products

• Familiarity with third-party social media management tools such as Brandwatch, Sprinklr, Hootsuite, etc.

• Understanding of social media analytics and reporting

• Ability to work independently and with a team in a fast-paced environment

• Ability to work evenings and weekends as needed

• Excellent critical thinking and judgment?

• Adobe Creative suite experience

What to Expect as Part of MassMutual and the Team?

• Regular meetings with the Search and Social and broader Customer Engagement and Activation Teams

• Focused one-on-one meetings with your manager

• Access to mentorship opportunities

• Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups

• Access to learning content on Degreed and other informational platforms

• Your ethics and integrity will be valued by a company with a strong and stable ethical business industry leading pay and benefits