Director, Campaigns
What's it like to work at Quickbase?
Our company, our market and our customers are growing fast. This means all Quickbase employees are engaged in impactful work, we try new and different things, and there's lots of room for career advancement (1/3 of our employees are in a new role from 1 year ago!). We work with exceptional colleagues and foster an environment that empowers those closest to the work to make decisions and provide each other the support to move quickly and learn as we go. Quickbase combines the excitement and pace of a startup with the stability and work/life balance of a market leader. Find out if Quickbase is for you!
About the role:
We're seeking a data-driven, creative and entrepreneurial thinker to develop the campaign strategy, across offline and digital channel mix, as well as orchestrate execution and optimization of Quickbase campaigns. You'll need to balance strategic thinking with execution, testing and learning on the fly by using the most relevant marketing tactics for the target audience in the built environment and associated market verticals. You are experienced in developing campaigns from the ground up, scoping the business impact from campaigns and enjoy bringing together cross-functional expertise to bring educational programs to life that surface the voice of experts in our customers, partners and internal base.
Responsibilities
Leading the development, execution, monitoring and measurement of marketing campaigns to gain new customers and build repeatable, high performing campaigns
Innovate and experiment with programs within the campaign with continuous improvement and building on successes
Communicate campaign progress, impact, and identify gaps in execution or resources needed
Improve new campaigns using data-driven decisioning and qualitative feedback from existing and previous projects
Orchestrate and deliver global campaigns and programs such as nurture paths, webinars, paid campaigns, and new content assets, that both generate pipeline and increase conversion throughout the sales funnel, with a focus on planning, execution, and optimization
Create and communicate campaign performance and results on regular business reviews monthly and quarterly
Desired Skills / Experience
10+ years of campaign management experience in B2B marketing
SaaS products experience
Agile marketing a plus
ABM experience a plus
Experience using a broad array of marketing tactics as well as applying account-based approach to create marketing plans
Marketing measurement including tactic performance, optimization and pipeline conversion