Brand Director at Alyce

| Greater Boston Area
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The Brand Director at Alyce brings a B2C experience to the B2B world, complete with emotive storytelling, a goosebump-inducing interaction with gift invitations and a consistency of the narrative and brand standards throughout each interaction a prospect, customer or employee has with Alyce. The leader of the in-house design effort, all external and internal facing collateral runs through their team. This role reports directly to the Head of Marketing and has cross-functional collaboration with the Ops, Product, Sales and Customer Success teams.

RESPONSIBILITIES:
  • Shape brand standards and create procedures to ensure all physical and digital (aka anything that’s part of the Alyce experience for Alyce customers and employees and those they interact with) are brand consistent.
  • Create (with input from multiple stakeholders across leadership) the brand narrative and ensure that it flows through all customer and employee facing collateral, both visually and verbally
  • Work closely with multidisciplinary project teams, particularly the Ops team for “outside the box” design of our physical invitations
  • Work closely with the product team to deliver a consumer style digital interaction experience for both the gift invitation senders and the gift invitation recipients
  • Manage the creative process from concept to completion as the central in-house owner of all design initiatives (print, event, website, videos, sales collateral, customer onboarding materials)
  • Collaborate with the content marketing (including social media) and product marketing teams to ensure they can achieve their goals
  • Actively involved in hiring, training, managing and developing creative team (designers, videographers, photographers, copywriters, web designers) both internally and externally
  • Ensure that the website is visually and linguistically aligned to the consumer-style brand narrative

 

REQUIREMENTS:
  • Bachelor’s degree in art, graphic design, marketing, communications, journalism and other relevant fields.
  • A minimum of 10 years’ B2C experience with lifestyle consumer brands and program execution across video, web and social asset creation.
  • Experience in B2B marketing, either in a direct operating role or indirectly through partners and vendors.
  • Examples of multiple successful brand and omni-channel campaigns with conception through execution and results phases.
  • A masterful understanding of design, copy and web practices.
  • Brilliant interpersonal and communication skills.
  • Have an in-depth knowledge of brand development and multichannel marketing models.
  • Must be a creative and strategic thinker.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReactLibraries
    • Scikit-learnLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • TensorFlowFrameworks
    • MySQLDatabases
    • Neo4jDatabases
    • Google AnalyticsAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • FullContactLead Gen
    • AlyceLead Gen

Location

We're located in the financial district, in the heart of Boston. Close to everything interesting & fun, a short walk from South Station & Park Street.

An Insider's view of Alyce

What's something quirky about your company?

In our initial hiring process, we ask one simple question, “what is the best present you have ever given someone?” This tells us two things, how much the prospective hire really wants the role and how much they embody our company morals to give first.

Mike Goldenberg

Head of Sales

How does the company support your career growth?

We support career growth through offering self-improvement stipends that people have used to attend job-specific conferences or workshops. We have also had people switch departments, like from Customer Success to Product Management or Sales to Marketing because Unwrapping the Possibility (10x yourself) is one of our core values!

Sean MacPherson

Head of Customer Success

What is your vision for the company?

We're making B2B sales and marketing more human and bringing smiles to the faces of thousands of people at work everyday. We believe that companies have gone too far in their spray and pray, impersonal tactics and we're leading the movement back to the importance of the 1-to-1 interactions that create real connection through the act of gifting.

Greg Segall

Founder and CEO

How do your team's ideas influence the company's direction?

We have a very open, supportive culture.
Everyone's opinion matters.

Every Alyce team member, and even close contractors, openly share their ideas and suggestions to improve experiences for clients and fellow-staff as we grow.
Whether they've been here from day one or it's their first day, Everyone brings value.

Tori Oellers

Head of Operations

What are Alyce Perks + Benefits

Alyce Benefits Overview

We strive to build an inclusive culture that celebrates our individual differences as real people who are united by our company's core values. We are growing very quickly, which means we have A LOT of fun milestones to celebrate. We've created benefits and perks that reflect our investment in the most valuable asset we have as a company: our team.

Culture
Volunteer in local community
We are all about giving back-- and use quarterly events as a way of doing so. Many of our employees also volunteer on their own locally-- as coaches, mentors and Bigs.
Partners with Nonprofits
We're proud that our product helps companies contribute to hundreds of charities! We also have formal partnerships with local nonprofits Artists For Humanity and ArtLifting.
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Alyce employees can contribute up to $2,750 annually to their FSA. We also provide Dependent Care FSA Max Election (per year) up to $5,000
Disability Insurance
Disability insurance covers 60% of the annual salary.
Dental Benefits
We provide two plan options with Guardian Dental Insurance
Vision Benefits
We offer allowance support for Vision Care. Frame Allowance: $180, 20% savings on the amount over your allowance. Lenses: Included in prescription
Health Insurance Benefits
We provide multiple different health insurance plan options through Harvard Pilgrim Health Care.
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
All full-time employees have stock options as part of their compensation package, which vest over a four year period.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
We host a company outing every quarter, which we use to both give back to the community but also to build team camaraderie. Examples include a Charles River cleanup and Escape The Room.
Game Room
We have a custom build-out video game station.
Stocked Kitchen
Alyce has a (really nice) kitchen with unlimited snacks, coffee, tea & sparkling water. A bottle of scotch, red wine or case of beer shows up on occasion. Amazing cheese plates also make an appearanc
Some Meals Provided
Happy Hours
1-2x per month, various members of the team can be spotted at Biddy Early's pub after work.
Fitness Subsidies
Employees have access to a state-of-the-art fitness center located in our office building (paid for by Alyce).
Professional Development Benefits
Promote from within
Continuing Education stipend
We want people to invest in what makes them grow as individuals. We offer $500 annually toward continued education, whether it is for professional development or personal growth.

Additional Perks + Benefits

Unlimited Vacation Policy

We are not the place where you will feel bad about taking your vacation.
You will be encouraged. We all benefit from taking the time to recharge and clear the mind.

Culture First: planting the seeds to grow a strong company culture

https://medium.com/foreshock/culture-first-planting-the-seeds-to-grow-a…

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