Our Opportunity:

Chewy is seeking a customer-centric Associate Director Integrated Marketing to join our Integrated Marketing Communications team. In this role, you will drive the strategic development and execution of our go-to-market programs supporting our key business category of Consumables. You will lead development of compelling, insight driven campaigns that inspire, delight and engage pet parents and continue to grow our customers, our revenue, and our brand. This role can be staffed in Bellevue WA, Minneapolis MN, Boston MA, or Dania , FL.

What You’ll Do:

• Lead, develop and build Chewy campaign strategies and insight-driven integrated marketing plans to support growth in our Consumables business, ensure successful launches and leverage tentpole events that will delight Chewy pet parents.
• Champion the customer throughout the marketing planning and execution process, keeping the customer at the center of all we do.
• Lead the cross-functional execution of all Consumables go-to-market launch activities across Chewy owned and operated properties and all offline and online marketing channels that build customer trust and provide an excellent experience.
• Lead the development of key campaign documents, including authoring the integrated marketing plan, go-to-market documents, campaign creative briefs, marketing calendars etc. and present the strategy to senior leaders.
• Identify and analyze new opportunities, outlining analytical plans, metrics, key performance indicators and risk, and drive innovation in our marketing.
• Monitor campaign performance to identify ways to optimize performance.
• Work effectively with category leaders, site merchandising, creative, studio, PR, marketing channel owners, brand and product marketing teams.
• Lead a robust post-mortem process to fully document campaign performance and opportunities to serve as inputs to future builds, creating an environment of continuous improvement.
• Set up and simplify processes and mechanisms such as playbooks to facilitate efficient flow of information and collaboration across teams.

What You’ll Need:

• A passion for the customer and a proven track record of developing insight-driven marketing plans that tie to business initiatives and delivers results.
• 7-10 years of marketing experience in a consumer-focused industry, ideally in an e-commerce environment with deep understanding of the digital marketing eco-system and agility for experimenting with new channels.
• A natural curiosity about consumer behavior, macro-trends and business impact.
• A natural curiosity about how businesses work and earn revenue, with a track record of developing and leveraging deep business acumen
• Ability to think creatively and strategically, solve problems, remove barriers and challenge the status-quo.
• Strong analytical skills, with the ability to read relevant data, draw conclusions, and provide recommended course of action.
• Must be nimble enough to negotiate with multiple stakeholders, have the backbone to represent your point of view with stakeholders, and flexible enough to accept direction.
• Be a self-starter who thrives in ambiguous environments and adapts easily to change.
• Strong verbal and written presentation skills including ability to communicate complex ideas in a clear and concise manner.
• Must know how to get work done within a large and complex organization involving multiple stakeholders.
• Ability to operate independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing quality of work or customer experience.
• Bachelors degree, Master degree a plus

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Chewy, please contact [email protected]. 
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