Our Opportunity:

Chewy is revolutionizing the pet industry as one of the fastest growing e-commerce retailers of all time. It is an opportune time to join us as we continue to experience significant growth and differentiate ourselves in this space. Our relentless focus on our pets, partners and their specialized needs is one area of key differentiation and Chewy Health is a prime example of this. Chewy Health/Healthcare is our fastest growing vertical and this leader will significantly contribute to its growth by establishing an impactful public relations and communications strategy. The Associate Director, Communications and PR in Boston, MA will act as an architect, building this strategy from scratch and serving as a true partner and consultant to the business, focusing on driving veterinary engagement and relations, while leveraging opportunities to build relationships with key media, stakeholders, and external partners. The ideal candidate is a creative, resourceful strategic thinker who works well in a fast paced, results-driven environment. This is an opportunity to make tremendous impact on a large scale and to play a direct role in driving business growth and profitability.

What You'll Do:

• Key contributor to multi-tiered Healthcare Communications & PR strategy development
• Work collaboratively with the Chewy Healthcare team to lead and manage healthcare-related PR/media opportunities, awards and recognition, industry events (conferences, trade show, etc.), partnerships and event initiatives
• Build communications strategy and positioning around Chewy Health Ecosystem
• Provide communications strategy for veterinarian relations, engagement and vet-focused initiatives
• Identify, negotiate, and manage strategic partnerships and relationships that support the Healthcare team’s current and emerging PR priorities and position Chewy as an innovative leader in the pet healthcare space
• Work collaboratively with corporate teams to lead and manage consumer-related PR/media opportunities, partnerships, brand marketing initiatives and events; Identify opportunities to elevate Chewy in key consumer communities
• Lead media outreach initiatives inclusive of pitching, handling media queries, and managing media relationships
• Identify appropriate spokespeople and prepare them for interviews, including media trainings, message development and internal briefings
• Collaborate with cross-functional teams to drive strategic communication planning and execution; Develop and distribute communication materials/messaging to internal teams
• Work closely with Chewy Health leadership, providing strategic PR input to support the team toward meeting organizational goals
• Provide counsel to senior executives on communications strategy, messaging and media relations
• Monitor PR campaign performance; Deliver timely reporting to team leads and senior leadership
• Supervise Healthcare PR team members
• Manage crisis communications (within Chewy Healthcare), as needed
• Collaborate with outside communications agency

What You'll Need:

• Education Requirement: Bachelor’s degree from accredited college or university
• Degree Requirement: Degree in Communications, Public Relations, Marketing, Journalism or related field of study
• Prior years of experience: At least 12+ years of communications, media relations and/or PR experience, within the healthcare space

• Experience with veterinary clinics or medical practices
• Strong understanding of the overall pet care industry and/or recent trends in technology and pet healthcare 
• In-depth experience and understanding of the veterinary profession in the US

• A deep understanding of communications best practices and ability to craft impactful, multi-tiered communication strategies; Experience developing and implementing successful PR campaigns; Expertise in leading campaigns and communicating to B2B and/or business analyst audiences 
• Strong organizational and interpersonal skills; Experience interacting with senior leadership
• Adept at working in a cross-functional organization with demonstrated ability to collaborate with teams across the organization (social media, Marketing, Content, Merchandising, etc.)
• Exhibit a strong sense of ownership and ability to work independently
• Be attentive to detail and prioritize in a fast-paced environment
• Ability to manage multiple and simultaneous responsibilities
• Strong analytical skills: ability to gather, analyze, summarize, and present data
• Ability to work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives
• Strong communication (verbal and written) skills
• Position may require travel

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Chewy, please contact [email protected]. 
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