Account Based Marketing Manager

| Greater Boston Area

We are looking for an Account Based Marketing Manager to join our team. This role will report to the Director of Marketing and will be responsible for executing our account based marketing strategy. The ideal candidate will dive in with the rest of the team, proactively identify areas for improvement, and be results-driven. They will lead the charge on all marketing efforts focused on growth in the enterprise space.

About You

You’re analytical and believe in testing to find the best path forward. You’re a “doer” who is excited to dive in and make things happen. You think strategically about goals and are creative in your approach. You like working with a team to solve problems and achieve goals. You’re an exceptional written and verbal communicator. You get excited about the opportunity to own new projects and love learning new things.

Role and Responsibilities

  • Implement ABM at 3Play - we’re just getting started, and you’ll have a say in how we build our strategy
  • Plan and execute campaigns to grow the enterprise segments of our business
  • Work with the marketing team to create content and campaigns that drive awareness, value, and conversions - and dive into campaign builds yourself
  • Report on progress across ABM efforts & identify new segments and accounts for growth
  • A/B test and optimize campaigns (both existing and new)
  • Work collaboratively with sales and marketing teams to make ABM a success
  • Help identify hiring requirements and be excited to manage a team as we grow

Position Requirements

  • 3+ years in a digital marketing role with ABM experience
  • A “full stack” marketer with experience in a broad range of digital marketing strategies
  • Excellent writing, editing, and verbal communication skills
  • Experience with marketing automation
  • Can point to successful marketing programs you’ve run
  • Experience with tools like HubSpot, Salesforce, Drift, and ABM software
  • Ability to manage a team

About the Company

3Play Media is a rapidly growing, profitable technology company with a startup culture making a huge impact on the way people consume online media. We provide premium captioning, transcription, audio description, and translation solutions to over 2,500 higher ed, enterprise, media, and government customers. Our goal is to simplify the workflow through flexible APIs, a secure online account system, and integrations with a multitude of players, platforms, and lecture capture systems. We got our start in 2008 out of MIT Sloan and we are based in Boston, MA.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoCRM
    • MarketoLead Gen

Location

We're right in the middle of the Seaport, in easy walking distance to South Station and to dozens of lunch spots, bars, and restaurants.

An Insider's view of 3Play Media

What’s the vibe like in the office?

I love that I am constantly learning and being challenged. I love how my ideas are valued and heard. At 3Play you really feel like you are part of the company and you can directly see how your efforts are leading to the company's success.

Sofia

Marketing Programs Manager

What's the biggest problem your team is solving?

What my team is trying to solve isn't necessarily a problem, it's that the company is growing and we are trying to keep up!

Amanda

Office Manager

How has your career grown since starting at the company?

My experience at 3Play has been a whirlwind! I was hired to produce content in 2014; now, I'm the Director of Marketing and manage our marketing team, strategy, and operations. My experience is a testament to how the company feels about promoting internally. I was given the chance to prove I could make an impact, and I am very grateful for that.

Lily

Director of Marketing

What is your vision for the company?

We are at the forefront of making video the ultimate tool for learning, communication, and entertainment. One day, nearly every video will be accessible. This presents exciting and daunting operational challenges; challenges that we are taking on with full steam to be the unequivocal leader in the space.

Josh

Co-Founder, Chief Revenue Officer

How do you collaborate with other teams in the company?

The culture is quite open and people are quite friendly. They are just a ping away, and always ready to help!

We also have a recurring event, called 3Play Palooza, which encourages people to collaborate with people from other teams to tackle and understand challenges we face.

Neel

Senior Software Engineer

What are 3Play Media Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
We have lots of mini committees like Social Committee, Accessibility Committee, 3Play Palooza Committee - each of which organizes events at 3Play focused on innovation, accessibility, & fun!
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 8 weeks of parental leave for the primary caretaker. Acme Co. also provides 8 weeks of leave for the secondary caretaker.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Job Training & Conferences
Promote from within
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