Marketing Transformation Strategy - Senior Manager

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

The Senior Manager of Marketing Transformation Strategy at CVS Health is responsible for the marketing vision for a customer-first CRM platform to guide customers to next best action via journeys across marketing channels. They will work closely with cross-functional partners across technology, marketing operations, marketing strategy, and analytics to bring the customer vision to life. They will serve as the marketing expert in Martech data, decisioning platform, and analytics tools to guide the broader team through new ways of working.

What makes this role unique:

• Opportunity to build a future‑state CRM communication ecosystem
• Highly cross‑functional visibility within marketing, CRM, analytics, and product teams

Key Responsibilities

• Create marketing strategy and roadmap for CRM transformation including leading the transition from channel-first owned communications to orchestrated customer-first omnichannel communications informed by test and learn strategy, industry best practices, and broader CRM strategy
• Leverages and partners with marketing peers and cross functional teams to inform and execute strategy and vision
• Marketing expert in Marketing Technology platforms who builds and owns the strategy for optimizing process and upskilling people to leverage new technologies and tools and acts as resource for broader strategy team as they onboard into new tools and ways of working
• Leads strategy as well as technical and creative briefing process in partnership with CRM strategists for new journeys and use cases that ladder up to broader roadmap
• Forecast capital and operating expenses and manage ongoing project budget
• Responsible for setting, tracking and communicating out marketing KPIs for transformational projects
• Understand business drivers and analyze ongoing customer and performance metrics to inform roadmap and testing strategy
• Foster a positive and high-performing environment for the team
• Coach and mentor team members to perform their best work, including understanding priorities and context of decision making.

Required Qualifications:

• 7+ years of experience in marketing with an emphasis on customer lifecycle, marketing technology strategy, customer relationship management, retention marketing, owned channel marketing, or loyalty marketing leveraging omnichannel capabilities.
• Working knowledge of CRM platforms and tools (e.g., Adobe, Salesforce, Braze) and marketing processes to deliver content to customers
• 3+ years experience in a Retail organization

Preferred Qualifications:

• 2+ years experience leading / managing a team
• 10+ years of experience in B2C marketing
• Experience designing and executing customer journeys leveraging MarTech platforms such as Adobe, Salesforce, Braze, etc with deep understanding of journey analytics platforms
• Excellent communication and collaboration skills, both written and spoken
• Strong business acumen and understanding of business and CRM performance drivers.
• Familiarity with marketing KPIs in a retail environment and comfort owning and reporting on CRM related metrics.
• Experience in content and customer analytics with strong understanding of content lifecycle, customer segmentation, and personalization strategies
• Creative problem solver who is comfortable with ambiguity and can act decisively and independently
• Proven track record of delivering positive ROI results through collaboration with internal and external partners and capable of balancing short-term wins with longer term strategy
• Self-motivated, high-capacity individual who can function and deliver in a dynamic, performance-driven environment.
• Strong judgment to effectively prioritize and focus on high-impact activities.
• Experience working in a fast paced, highly matrixed environment with multiple stakeholders.
• Experience building compelling data-driven stories to sell-in strategy to partners and leadership

Education

• Bachelor’s Degree
• MBA preferred (not required)

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.