Marketing Systems Specialist

The Marketing Systems Specialist role performs general marketing tasks related to marketing systems, content libraries, data quality, and proposal-related resources and routinely completes assignments independently and with limited supervision. The role requires some experience with sales and marketing systems, proposal development, and creative problem solving. These staff members are self-driven, detail-oriented, manage deadlines effectively, and able to collaborate with diverse teams of engineers, marketers, and design staff to update standard content, maintain tools, and support proposal and marketing content needs. This career-development role builds proficiency in marketing systems, process development, content management, and proposal support.

Responsibilities 

• Work closely with Marketing Systems leadership to develop and update standard content and processes that support business development and client engagement. 

• Help maintain marketing content libraries, marketing SharePoint sites, project description databases, and resume tools to make high-value information accessible to all BC staff.  

• Support data governance and integrity, including ongoing review, standardization, and correction of data across marketing systems. 

• Assist with planning and execution of system upgrades, enhancements, and testing related to marketing system configuration and connected systems. 

• Contribute to company marketing process improvements through innovation and automation that increase efficiency and overall sales program effectiveness.  

• Perform competitor research and analysis to maintain competitive edge in the marketplace. 

• Help advance company-wide projects to achieve the sales program goals including improving efficiency and supporting a high capture rate. 

• Support a variety of tasks related to proposal development, including document preparation, editing, and coordination. 

• Help communicate strategic messages clearly and consistently to different audiences. 

• Flexibility to adapt and execute various additional assignments based on evolving needs. 

Mentorship 

• May provide mentorship, guidance, support, and knowledge-sharing to help less experienced team members develop their skills and grow within their roles. 

Skills and Competencies 

• Solid understanding of marketing principles and tactics.  

• Working proficiency in learning and using marketing information systems, databases, or related business tools.  

• Ability to apply analytical skills for duties including reusable content and proposal development.  

• Solid understanding of data management practices and tools for effective marketing systems maintenance.  

• Strong written and oral communication skills to effectively convey strategic messaging.  

• Strong facilitation skills to support discussions focused on advancing marketing systems, content development, and proposal coordination.  

• Ability to work independently and complete tasks efficiently.  

Experience 

• Typically, a minimum of 2 years related work experience inclusive of proposal development. 

• Experience supporting proposal content development, editing, and coordination. 

• Experience with technology or information systems updates, testing, or optimization  

Education 

• A bachelor’s degree in marketing, business or a related field is required. 

Salary Range: The anticipated starting pay range for this position is based on the employee’s primary work location and may be more or less depending upon skills, experience, and education.  These ranges may be modified in the future.   

You can view which BC location applies to you here. If you have any questions, please speak with your Recruiter.  

Benefits and Other Compensation:  We provide a comprehensive benefits package that promotes employee health, performance, and success which includes medical, dental, vision, short and long-term disability, life insurance, an employee assistance program, paid time off and parental leave, paid holidays, 401(k) retirement savings plan with employer match, performance-based bonus eligibility, employee referral bonuses, tuition reimbursement, pet insurance and long-term care insurance. Click here to see our full list of benefits.  

About Brown and Caldwell   

Headquartered in Walnut Creek, California, Brown and Caldwell is a full-service environmental engineering and construction services firm with 50 offices and over 2,100 professionals across North America and the Pacific. For more than 75 years, we have created leading-edge environmental solutions for municipalities, private industry, and government agencies. We strive to be the company of choice—to our clients, who benefit from our passion for delivering exceptional quality, and to our employees, present and future, who share our commitment to client service, collaboration, and innovation. Join us, and you will find a home where you can do your best work, reach new levels of expertise, and enjoy exceptional development opportunities. For more information, visit www.brownandcaldwell.com  

This position is subject to a pre-employment background check and a pre-employment drug test.   

Notice to Third Party Agencies: Brown and Caldwell does not accept unsolicited resumes from recruiters or employment agencies. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement and approved engagement request with Brown and Caldwell, Brown and Caldwell reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.    

Brown and Caldwell is proud to be an EEO/AAP Employer. Brown and Caldwell encourages protected veterans, individuals with disabilities, and applicants from all backgrounds to apply. Brown and Caldwell ensures nondiscrimination in all programs and activities in accordance with Title VI of the Civil Rights Act.