Marketing Strategy Lead

Job Description
Join Chase as a Marketing Strategy Manager within the Small Business and Lending Marketing team and develop integrated marketing strategies to help small business owners maximize the value of their credit cards. Specifically, this marketing leader will work to amplify small business card benefits, partner benefits and travel and shopping features across the full portfolio of small business credit card products, (ie, Ink and the newly launched Sapphire Reserve for Business) to engage, deepen and retain existing small business credit card customers. This position sits within Chase's Marketing Growth & Innovation organization.
Job Responsibilities:
This person will own the integrated marketing plans for reinforcing key card benefits across the Chase ecosystem for existing small business credit card customers (card benefits, partner offers, events and experiential access, etc). This leader will shape engagement strategies across owned channels like email, direct mail and site and partner closely with brand, PR, content, social and paid media teams to amplify messaging for the SMB segment. This candidate will partner across multiple lines of business (LOBs), as well as centers of excellence (COE) for brand, marketing execution, and legal to secure prioritization and resourcing for SMB marketing campaigns. They will be responsible for campaign segmentation, messaging, creative development, testing, performance and investment optimization.

• Engage existing small business credit card customers through integrated, owned channel strategies designed to reinforce card value and partner benefits
• Synthesize market research, insights and data to develop segment-specific positioning, messaging and value propositions
• Collaborate with cross-functional teams and serve as an advocate for the small business customer
• Track campaign and segment spend, share and engagement metrics
• Manage a team of 1-2 marketing professionals to deliver a robust engagement marketing calendar across digital channels including site, social, email, content and paid media
• Partner with portfolio product teams to bring to market new features and benefits
• Monitor and analyze campaign performance, using data-driven insights to refine strategies and improve results
• Ensure brand messaging and visual identity are consistent across all marketing materials and channels
• Utilize market research and data insights to inform and enhance marketing strategies
• Present results and updates to senior leaders in the organization

Required qualifications, capabilities, and skills:

• Minimum of 7 years experience in integrated digital marketing strategy
• Experience executing engagement strategies across email, direct mail, digital, social and paid media channels.
• Experience working with agency/internal creative partners to develop net new campaigns from inception to launch
• Strong relationship management skills and demonstrated track record effectively collaborating with product, analytics, finance, legal, content, research, brand, social and performance media teams
• Results-focused, with a track record of driving successful marketing initiatives
• Innovative mindset with the ability to adapt and implement new marketing strategies
• Excellent analytical skills, with proficiency in leveraging data to inform decision-making and optimize marketing performance
• Ability to thrive in a fast-paced, dynamic environment

Preferred qualifications, capabilities, and skills:

• Bachelor's degree in marketing, business, or a related field
• Experience within the financial services industry

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.