Marketing Strategy & Analytics Lead

WHO WE ARE: MagicSchool is the premier generative AI platform for teachers. We're just over 2 years old, and more than 5.5 million teachers from all over the world have joined our platform. Join a top team at a fast growing company that is working towards real social impact. Make an account and try us out at our website and connect with our passionate community on our Wall of Love.

Marketing Strategy & Analytics Lead

Role Description: As a Marketing Analyst Lead, you will be instrumental in shaping and executing our go-to-market strategies. Your analytical expertise will drive data-informed decisions, optimize Marketing and Sales performance, and align cross-functional teams to accelerate revenue growth. You will help complete our data warehouse in order to build a multi-touch marketing attribution model and executive level reporting/analytics for GTM. You’ll provide clear direction for significantly improving marketing investments, drive actionable insights for GTM executives, and support team members building/operating dashboards in BI Tools. 

Responsibilities:

In this role, you will be responsible for driving to the following outcomes:

• Data-Driven Insights: Analyze campaign effectiveness, marketing spend ROI, sales performance, pipeline health, and market trends to identify growth opportunities and areas for improvement.

• Modeling: Align marketing plans and objectives with expectations from finance and go-to-market.

• Performance Monitoring: Develop and maintain dashboards and reports that track key performance indicators (KPIs), providing actionable insights to marketing leadership.

• Process Optimization: Identify inefficiencies in marketing/sales processes and recommend data-driven solutions to enhance operational effectiveness.

• Stakeholder Collaboration: Work closely with marketing, sales, customer experience, finance, and product teams to ensure cohesive strategy execution and alignment across departments.

• Lead GTM Analytics: Mentor and help support junior analysts on the team, and transform datasets for use by business analysts.

Skills & Qualifications:

To be successful in this role, you’ll bring the following experience and qualifications:

• Educational Background: Bachelor’s degree in Business, Economics, Data Analytics, or a related field.

• Analytical Proficiency: Strong skills in data analysis tools such as SQL, BI Tools, and spreadsheets.

• Technical Acumen: Familiarity with CRM platforms like Salesforce and data visualization tools.

• Communication Skills: Ability to translate complex data into clear, actionable insights for diverse audiences.

• Problem-Solving: Demonstrated capability to identify challenges and develop strategic solutions.

• Adaptability: Comfortable working in fast-paced environments with shifting priorities.

Experience

• Required:
  

  • 2-4 years of experience in B2B marketing/sales/customer analytics, business analytics, or a related field.

  • Proven track record of supporting marketing teams through data-driven strategies, including attribution modeling or other marketing measurement methodologies. 

  • Strong understanding of B2B sales motions, including inbound and outbound.
    

• Preferred:
  

  • Experience working in EdTech.

  • Experience working in Product-Led-Growth start-ups.

  • Direct experience as marketer or seller.

  • Exposure to financial modeling and forecasting techniques.
    

Application Notice: 

Notice: Priority Deadline and Review Start Date

Please note that applications for this position will be accepted until 6/22/25 - applications received after this date will be reviewed on an intermittent basis. While we encourage early submissions, all applications received by the priority deadline will receive equal consideration. Thank you for your interest, and we look forward to reviewing your application.

Why Join Us?

• Work on cutting-edge AI technology that directly impacts educators and students.

• Join a mission-driven team passionate about making education more efficient and equitable.

• Flexibility of working from home, while fostering a unique culture built on relationships, trust, communication, and collaboration with our team - no matter where they live.

• Unlimited time off to empower our employees to manage their work-life balance. We work hard for our teachers and users, and encourage our employees to rest and take the time they need.

• Choice of employer-paid health insurance plans so that you can take care of yourself and your family. Dental and vision are also offered at very low premiums.

• Every employee is offered generous stock options, vested over 4 years.

• Plus a 401k match & monthly wellness stipend

Our Values:

• Educators are Magic:  Educators are the most important ingredient in the educational process - they are the magic, not the AI. Trust them, empower them, and put them at the center of leading change in service of students and families.

• Joy and Magic: Bring joy and magic into every learning experience - push the boundaries of what’s possible with AI.

• Community:  Foster community that supports one another during a time of rapid technological change. Listen to them and serve their needs.

• Innovation:  The education system is outdated and in need of innovation and change - AI is an opportunity to bring equity, access, and serve the individual needs of students better than we ever have before.

• Responsibility: Put responsibility and safety at the forefront of the technological change that AI is bringing to education.

• Diversity: Diversity of thought, perspectives, and backgrounds helps us serve the wide audience of educators and students around the world.

• Excellence:  Educators and students deserve the best - and we strive for the highest quality in everything we do.