You have strong opinions about why some product launches go viral and others disappear. You've studied the reveals that broke the internet, the campaigns that made people genuinely care about a company they'd never heard of, and you've thought hard about what it would take to pull that off yourself.
You're obsessed with products. You want to understand what Merlin is building at a deep level so you can translate what's genuinely remarkable about it into content, campaigns, and moments that make people stop scrolling. You believe the best marketing isn't clever, it's true and told well.
You execute fast. You don't wait for perfect conditions or complete information. You make a plan, move on it, and adjust when you learn something new. Tight deadlines don't stress you out. You've shipped things under pressure and you know what it feels like when a launch actually lands.
You have enough experience to have good instincts, but you're hungry enough to still be proving yourself. You want to work somewhere that moves fast, where your output is visible, and where a great idea from you can actually change what the company does.
Merlin is doing something truly groundbreaking, building the autonomous flight system that will change how aircraft fly: military and civil, cargo and combat, across every mission that matters.
Responsibilities:
Own execution across Merlin's product launch calendar. We have several launches between May and September 2026, each requiring a full content package: press release support, launch blog, social campaign, paid media assets, and internal comms. You will be the person who makes sure nothing falls through the cracks and everything ships on time.
Help develop the product marketing muscle for Merlin's growing product family. Deeply understand the core product, the customers, and the competitive context. Translate that understanding into positioning, messaging, and content that makes Merlin's capabilities legible and compelling to defense, aviation, and investor audiences.
Help run Merlin's social media presence: LinkedIn, X, YouTube, and emerging channels. This isn't a scheduling job. You'll have opinions about what to post, when to post it, and why it will work. You'll develop an always-on content rhythm that builds audience between launches and amplifies announcements when they happen.
Coordinate cross-functionally across a fast-moving organization, working with Comms, Flight Ops, Programs, and the CEO to track upcoming milestones, extract the story from each one, and build content around it before the moment passes. You'll need to build relationships across the company and earn trust with technical teams.
Support influencer and media engagement, identifying the right external voices for each launch, coordinating ride-along content, managing relationships with aviation and defense content creators, and helping orchestrate synchronized drops that extend Merlin's reach beyond owned channels.
Track and report on what's working: engagement, reach, share of voice, launch performance. You'll bring data and instinct together to continuously improve how Merlin shows up in the world.
Qualifications:
3–5 years of marketing experience, with demonstrable ownership of campaigns, launches, or content programs — not just support roles. Recent graduates with exceptional portfolios and clear evidence of marketing instinct will be considered.
Strong writing skills. You can write a punchy social post and a substantive blog post. You have a clear, direct voice and you edit yourself ruthlessly.
Product marketing fluency. You understand positioning, messaging hierarchy, and what it means to translate technical capability into customer-facing language. You don't need to have the title to have done the work.
Experience executing multi-channel campaigns under tight timelines. You've been in a situation where the launch date moved and you figured it out anyway.
High critical thinking. You ask why before you ask how. You push back on bad ideas, including your own, and you bring reasoning to every recommendation you make.
Nice to Haves:
Background in or genuine passion for aerospace, defense, or deep technology — you follow this space because you find it fascinating, not because it's on your resume.
Experience at a startup or early-stage company where you wore multiple hats and shipped things with limited resources.
Familiarity with the defense technology ecosystem — the companies, the media, the events, and what makes content land with a military or government audience.
Merlin Labs Boston, Massachusetts, USA Office
31 Saint James Ave, Boston, MA, United States, 02116
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