Marketing Specialist

About Goods & Services
  
Goods & Services is a product design and engineering company. 

We solve mission-critical challenges for some of the world’s largest enterprises, with deep expertise in highly regulated industries—including life sciences and financial services. Our design-led approach allows us to apply cutting-edge capabilities in AI, Data and Hardware Engineering to companies of any size. 

Headquartered in the United States, we operate regional development centers in Mexico and the United Kingdom. This global footprint—anchored by our nearshore model—enables us to deliver at scale with the speed, efficiency, and cultural alignment our clients expect.

About the job
 

Goods & Services is looking for a Staff-to-Senior level Marketing Specialist to lead our comprehensive marketing strategy and execution. This is a pivotal role that sits at the intersection of brand growth, data analysis, and content production. You will be responsible for the end-to-end lifecycle of our marketing efforts, supporting Goods & Services through branding, culture-building, and People Ops initiatives.

The ideal candidate is a strategic thinker who isn't afraid to be "hands-on" with content creation and has a proven track record in the IT/Tech industry.

What you’ll do:

• Drive brand growth by executing high-impact campaigns focused on Brand Awareness, Engagement, and Lead Generation-
• Develop and manage all content for Goods & Services, including branding materials, culture-focused storytelling, and talent management/People Ops content.
• Oversee and optimize all company channels, including LinkedIn, Instagram, and our Website, ensuring a consistent and professional brand presence.
• Act as the primary liaison with our main studio supplier, managing collaborative workflows and ensuring brand alignment.
• Analyze consumer data and campaign performance to pivot strategies and maximize impact.
• Direct responsibility for managing and staying within the allocated marketing budget.
• Balance high-level strategy with the day-to-day operational tasks required to keep marketing efforts running smoothly.

What you’ll need:

• 3 – 5+ years of experience in marketing roles.
• Strong background in the IT sector or industries aligned with Goods & Services.
• Demonstrated ability to create compelling content. While we are open to your specific toolkit (Photoshop, AI tools, or Graphic Design software), you must show a high level of proficiency and professional output.
• Strong experience in data consumption. We want to understand how you use data and BI tools to drive marketing decisions.
• Proven success managing professional social media profiles (specifically LinkedIn and Instagram) and web platforms.