Marketing Specialist

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
The Marketing Specialist is responsible for defining and amplifying the market positioning of Optum solutions. This role partners closely with product, sales, growth, and marketing teams to develop go-to-market strategies, launch plans, thought-leadership content, competitive insights, and demand-generation initiatives that support revenue, retention, and category leadership. Work focuses on both new product launches and ongoing optimization of existing offerings.
You'll enjoy the flexibility to work remotely* from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:

• Produce insight-centered, on-message content (slideware, blogs, infographics, videos, case studies, white papers) that elevates our thought leadership position, enables meaningful customer conversations and supports commercial activities
• Identify points of differentiation for best positioning of services and software solutions
• Support selling and client relationship-building efforts through ongoing and timely communications and delivery of evolving product positioning, updated sales tools and market/competitive analyses
• Work closely with the product and sales teams to understand buyer needs and pain points and the sales cycle
• Work with marketing team partners to plan and execute demand generation and market awareness campaigns
• Assess competitive intelligence to aid strategic decision making, development of key messaging/ positioning and expand understanding of the evolving market landscape
• Evaluate and help coordinate event and speaking engagement opportunities and work with subject matter experts to develop presentations and collateral to be used at events

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:

• 3+ years of product marketing experience
• Experience Developing key product messaging and positioning
• Have managed complex go-to-market projects
• Executed launch plans
• Experience Writing product collateral and content
• Proficient skills in Microsoft Office (Word, PowerPoint, Excel)
• Demonstrated success in planning, executing and measuring marketing campaigns in a complicated, matrixed organization
• Experience managing multiple programs and projects simultaneously

Preferred Qualifications:

• Experience marketing health care technology and services
• Experience marketing to health systems and health plan/insurance organizations
• Ability to be flexible and work with ambiguity
• Solid writing and communication skills

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $72,800 to $130,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.