Marketing Science Content & Growth Lead

We need someone who can translate complex marketing science into content that practitioners actually want to read – and then figure out creative ways to get it in front of them. 

Content Production (50%)

• Ship high-quality content across Recast’s owned and organic channels. Examples:
• Write technical guides for our blog (e.g., “Design Your First Brand Search Lift Test")
• Write a YouTube script explaining complex concepts (e.g., "Saturation Explained in 90 Seconds")
• Create LinkedIn posts summarizing new bylines or customer wins in an engaging, relevant way for our audience
• Script and record a paid podcast spot
• Turn product updates, research findings, and customer wins into compelling marketing stories across channels.
• In general, frame technical concepts through the “so what?” lens – why should end users care about these concepts and how do they impact their day-to-day work?

Ecosystem Growth (30%)

• You should already be deeply embedded in the marketing measurement world but you will help us identify every newsletter, blog, linkedin influencer, etc. where we should be showing up.
• Find sponsored content opportunities and partnerships that are win-wins and don't feel like ads.
• Build co-branded content with agencies, consultants, and complementary tools.

Entrepreneurial Bets (20%)

• Dream up new growth channels we're not thinking of yet (ex. modeling contests).
• Propose it, scope it, run it (with support, but you're the driver).
• Maybe: Light sales engineering work (we can discuss).

You have the technical chops:

• You’ve run incrementality tests, understand model validation and can explain the difference between different MMM approaches.
• Deep understanding of incrementality, causal inference, adstock, saturation curves, holdout tests, etc.
• Probably studied stats, econ, data science, or worked in analytics/measurement.

You can write:

• Portfolio of public-facing content (blog, LinkedIn, articles, anything public-facing, etc.)
• Can turn complex ideas into clean, engaging prose
• Know how to write for practitioners, not academics
• First drafts are polished, not rough sketches

You're entrepreneurial:

• See a gap in the market and want to fill it
• Comfortable with ambiguity and building from scratch
• Propose ideas, don't wait to be told what to do
• Excited by "what if we tried X?" ideas and want to go build them

Bonus points:

• Want to build your public profile alongside Recast's (speaking, writing, community building)
• Can do light creative work or vibe coding (not required, but helpful)
• Have your own newsletter, blog, or active social presence in the space

You Probably Aren't a Fit If

• You need heavy editorial guidance or creative direction
• You want to focus on technical work (analysis, modeling) more than content creation
• You're looking for a pure writing role without growth/strategy responsibilities
• You need a fully defined role with clear swim lanes

This role could work for:

• A marketing data scientist at a brand or agency who loves explaining things more than building models and wants to move into content and growth
• Product marketer from an analytics/measurement company who wants more hands-on content work
• Solutions engineer who's tired of demoing and wants to create at scale
• Technical content creator who wants to work on growth, not just editorial