Manage marketing projects from planning to execution: create project plans, coordinate creative assets, track budgets, liaise with stakeholders, analyze campaign performance, manage vendors, and optimize workflows to ensure timely, on-brand campaign launches.
A Marketing Project Manager (MPM) is the glue between a company’s creative vision and its execution. They don't just "do" marketing; they manage the people, timelines, and budgets required to launch campaigns, from social media blitzes to major product rollouts.
Core Roles & Responsibilities
- Campaign Orchestration: Developing detailed project plans for marketing initiatives, including SEO overhauls, Paid Search launches, and brand refreshes.
- Creative Asset Management: Coordinating with designers, copywriters, and videographers to ensure all deliverables (ads, emails, videos) align with the brand voice and meet deadlines.
- Budget Tracking: Monitoring marketing spend across various channels to ensure campaigns stay within the allocated financial limits.
- Stakeholder Liaison: Acting as the "middleman" between the marketing team and other departments (Sales, Product, Legal) to ensure messaging is accurate and approved.
- Performance Analysis: Reviewing campaign data in Google Analytics or HubSpot to report on ROI and suggest "pivots" for underperforming projects.
- Vendor Management: Managing relationships with external agencies, printers, and Influencer Marketing platforms.
- Workflow Optimization: Implementing and managing marketing-specific workflows in tools like Monday.com or Wrike.
- Quality Control: Reviewing all final assets for errors before they go live—ensuring no broken links in emails or typos in billboard designs.
Essential Technical Stack
- Marketing Automation: Familiarity with Mailchimp, Klaviyo, or Marketo.
- Project Management: Proficiency in Asana or Trello for visual task tracking.
- Social Media Management: Experience with scheduling tools like Hootsuite or Sprout Social.
Top Skills
Mailchimp,Klaviyo,Marketo,Asana,Trello,Hootsuite,Sprout Social,Google Analytics,Hubspot,Monday.Com,Wrike
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