The Marketing Program Manager at Cloudinary drives pipeline growth through integrated marketing programs, collaborating with teams to optimize campaigns and ensure measurable results.
Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. Our powerful tools fuel websites to be faster, richer in user engagement, and breakthrough creativity. With a growing suite of products that support everything from developer efficiency to brand storytelling, Cloudinary is becoming the visual layer of the web.
Cloudinary has a globally distributed team across North America, EMEA, and Asia-Pacific, united by a shared commitment to building smart, scalable technology and a culture rooted in humility, curiosity, and collaboration. At Cloudinary, we celebrate Life & Work. We believe in healthy growth, working with purpose, and creating meaningful value. If you’re looking for a place where your voice matters and your work truly makes an impact, this may be the opportunity for you.
We’re looking for a strategic and execution-focused Senior Marketing Program Manager to drive pipeline growth for two of our key product lines. This role bridges product marketing strategy and campaign execution, working closely with our shared-services marketing organization (demand generation, growth marketing, content, design, web, SDRs, and field marketing) to design, launch, and optimize programs that convert awareness into a measurable pipeline.
You’ll own the end-to-end process for generating, influencing, and accelerating opportunities, translating product priorities into actionable marketing plans that deliver results.
Responsibilities:
- Pipeline & Program Ownership
- Develop, execute, and optimize integrated marketing programs that generate qualified pipeline for Assets.
- Establish quarterly pipeline goals and track performance against targets in partnership with marketing operations and sales.
- Manage the full lifecycle of campaigns, from planning and budgeting to execution, measurement, and iteration.
- Cross-Functional Collaboration
- Partner with product marketing to define audience segmentation, messaging, and value propositions.
- Collaborate with the shared-services marketing team (paid, content, field, and digital) to bring product-specific campaigns to market efficiently.
- Align closely with SDRs and sales to ensure strong follow-up, feedback loops, and conversion optimization.
- Data-Driven Decision Making
- Monitor funnel metrics to identify what’s working, what’s not, and where to double down.
- Partner with marketing operations to ensure accurate attribution and reporting on campaign performance.
- Leverage insights to refine channel mix, targeting, and messaging to maximize ROI.
- Program Management
- Maintain a clear campaign calendar, ensuring coordination across internal stakeholders and alignment with product launch cycles.
- Manage budgets for Video product, ensuring investments drive measurable business impact.
- Create regular performance summaries to share learnings and next-step recommendations with leadership.
About you:
- East Coast Only
- 5+ years of B2B marketing experience in a SaaS or software technology environment.
- Proven track record of generating qualified pipeline through integrated marketing programs.
- Strong collaboration skills and ability to influence across cross-functional teams.
- Data-driven mindset with experience using Salesforce, HubSpot/Marketo, or similar marketing automation and CRM tools.
- Excellent organizational skills with the ability to manage multiple concurrent initiatives.
- Comfortable moving between strategy and hands-on execution.
- Success in This Role Looks Like
- Meeting or exceeding quarterly pipeline targets for assigned product lines.
- Seamless collaboration with shared-service teams to execute high-impact programs.
- Clear visibility into program performance through regular reporting and insights.
- Continuous improvement of campaign efficiency, conversion rates, and ROI.
#LI-GC1
We have you in mind. As an employee, you will experience many benefits, including:
Awesome technology
Top-talent peers
100% sponsored medical, dental, and vision plans for employees & family
HSA company contribution
Matching 401k program
Robust vacation & wellness policy
Annual development stipend
Catered lunches or a food stipend
Cloudinary is proud to be an equal-opportunity employer dedicated to pursuing a diverse workforce.
Top Skills
Hubspot
Marketo
Salesforce
Similar Jobs
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Lead complex digital programs as a Senior Marketing Program Manager, orchestrating cross-functional collaboration, managing risks, and ensuring project success within enterprise environments.
Top Skills:
Ai ToolsMarketing TechnologyProject Management Software
Consumer Web • Digital Media • Information Technology • Music • Software
The Sr. Marketing Program Manager will lead strategic marketing initiatives, manage workflows, and enhance cross-functional collaboration to achieve growth and operational excellence in a B2C environment.
Top Skills:
Crm PlatformsMarketing AutomationProject Management Tools
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
The CRM Account Executive will enhance the market success of ServiceNow's CRM products, support strategy and sales planning, coach team members, and drive customer engagement in the Media sector.
Top Skills:
AICRM
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
