Marketing Operations Manager

About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

As the Marketing Operations Manager you will own the measurement and insight layer across the marketing funnel, translating data into clear, actionable guidance for GTM leaders. This role partners closely with Marketing, Ops, Sales, and Finance to define success metrics, improve forecasting and attribution, and drive data-backed investment decisions.

Recurring Revenue Reporting and Insights

• Own KPI reporting and insights to identify and recommend opportunities to drive funnel conversion and SLA performance

• Iterate with key stakeholders to build, improve, and maintain dashboards that accurately show performance to core KPIs

• Regular analysis of Marketing funnel data broken down by Region, Territory, Campaign, Channel, to help the Marketing team with key decisions on spend and types of campaigns that will drive the most value

• Own models for cost per metrics and provide recommendations for channel spend allocation

Forecasting & Planning

• Own both program level and aggregate forecasting models

• Partner with marketing teams to plan quarters ahead on campaigns and outcomes to provide visibility into coverage to plan

• Run planning cycles that break pipeline targets down to the MQA Volume, Channel, Campaign view for each segment/region

Ad Hoc Reporting & Strategic Projects

• Fulfill ad-hoc reporting requests for the global marketing organization and identify opportunities for improved reporting

• Own projects and deep analysis for questioning the status quo and provide recommendations based on insights

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

• 5+ years of experience working in marketing operations at a B2B SaaS company

• 3+ years of experience B2B Marketing, Data Analysis, and Insights presentation building and delivery to stakeholders

• Experience working within data visualisation, CRM, and other business intelligence tools (e.g. Looker, Salesforce)

• Advanced abilities in Microsoft Excel and/or G-Sheets (V-lookups, pivot tables, complex formula statements)

• Proficient with SQL and have the ability to identify and fix code in collaboration with data analytics teammates

• Proactive self-starter and ability to work independently in a dynamic environment

• Strong communication and organizational skills and experience presenting to senior leadership teams

• Impeccable attention to detail in analytics and documentation, leaving no uncertainty to key stakeholders when reviewing the teams work

• Experience with Sales & Marketing tools such as Salesforce and Marketo and understand how the data flows between

• Experience in other areas of marketing/operations

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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