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Aura is on a mission to create a safer internet. In a world where our lives are increasingly online, Aura's category-defining suite of intelligent digital safety products help millions of customers protect themselves against digital threats, and that number is growing rapidly. This is an exciting phase at Aura, and our team of over 400 people worldwide is guided by a leadership slate that's successfully grown startups into multi-billion dollar organizations.
Come build with us!
About the Role:
As part of Aura’s Product Marketing team, you’ll support a comprehensive go-to-market strategy for Aura products. This role will entail working with cross-functional teams like Product, Acquisition, Design, and Analytics to drive business goals by coordinating pricing and packaging efforts, testing SKU viability, and supporting ongoing channel testing needs to increase customer subscriptions and revenue.
Day-to-Day:
- Manage pricing offer creation needs across direct-to-consumer marketing & sales teams; ensure all new offers are documented and communicated effectively to all relevant teams.
- Support the development of new SKU options for Aura products, ensuring alignment between customer value proposition and user experience.
- Coordinate with Product Operations and Engineering to create new product feature packaging options, plans, add ons, and subscription terms.
- Test new SKU viability in collaboration with the product team and present findings back to the marketing team to inform decision-making.
- Optimize process between Marketing, Product, and Engineering for new offer and SKU creation to enhance efficiency, scalability, and effectiveness.
- Review customer journey touchpoints, including landing pages, enrollment funnels, and onboarding experiences to ensure it meets business requirements.
- Work with external partners to gather requirements for new acquisition initiatives, including landing pages, enrollment flows, pricing and plan offerings, messaging and creative assets, product feature explanations;
- Manage and track project timelines and deliverables related to external partner initiatives to ensure deadlines are met.
- Develop a feedback loop between external partner acquisition team and internal teams.
- Make necessary updates to landing pages as needed for rapid acquisition testing while ensuring adherence to web development protocols and best practices.
- Collaborate with web development teams to ensure proper implementation of changes.
What you bring to the table:
- 3-5 years of marketing project management or operations experience with a proven record of flawless execution.
- Strong project management skills with a focus on delivering high-quality results in a fast-paced environment.
- Superb attention to detail and time management skills with a sense of accountability for your work.
- Experience with project management tools to track progress and maintain accountability across teams.
- Operational experience designing and monitoring process to streamline workflows
Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more! Pay range for this position is $70,000-$90,000, but may vary depending on job-related knowledge, skills, experience and location.
Aura is proud to be an equal employment workplace. All qualified applicants will be considered for employment without regard to, and will not be discriminated against based on race, color, ancestry, national origin, religion, age, sex, gender, marital status, sexual orientation, gender identity, disability status, veteran status, or any protected category. Beyond equal employment opportunity, Aura is committed to being an inclusive community where all feel welcome.
Aura is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please let your Talent Acquisition Partner know.
Important privacy information for United States based job applicants can be found here.
Aura Boston, Massachusetts, USA Office
Right in the heart of the Seaport District, our office has incredible views of Boston Harbor. Only a short walk to many great restaurants and shops, culture surrounds this diverse, tech-forward neighborhood. We can't wait for everyone to be able to enjoy this amazing space!
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