The Marketing Manager will develop and execute strategic marketing plans to enhance brand presence, utilizing digital marketing and analytics for audience engagement.
BlackStone eIT, a pioneering company in the computer software industry, is looking for a dynamic Marketing Manager to join our innovative marketing team. In this role, you will be responsible for formulating and executing strategic marketing plans that will elevate our brand's presence and drive market growth. You will leverage your expertise in digital marketing, content creation, and analytics to engage our audience effectively and enhance customer acquisition efforts. This is a unique opportunity to contribute to a thriving company that values creativity and forward-thinking approaches.
Key Responsibilities
- Develop and implement innovative marketing strategies to reach targeted audiences and enhance brand awareness.
- Conduct thorough market analysis to identify trends, competitor activities, and customer preferences.
- Create high-quality content for various platforms including, but not limited to, social media, email newsletters, and the company website.
- Collaborate across departments to strengthen product messaging and marketing materials.
- Manage the marketing budget efficiently and analyze ROI for different marketing campaigns.
- Oversee the organization and execution of promotional events and trade shows.
- Monitor and report on marketing campaign performance, using analytics to inform strategic decisions.
- Keep abreast of industry developments and emerging digital marketing trends.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- A minimum of 9 years of experience in marketing management, ideally within the computer software sector.
- Demonstrated success in developing and executing marketing strategies that drive business performance.
- Strong analytical skills with a proven ability to interpret data and derive actionable insights.
- Excellent communication and interpersonal skills.
- Proficient in digital marketing tools and platforms, including Google Analytics and SEO best practices.
- Exceptional project management skills with a strong attention to detail.
- Ability to work collaboratively in a fast-paced environment.
- Creative thinking and problem-solving abilities.
Benefits
Why Join Us?
· Be part of a dynamic and innovative company at the forefront of technology.
· Work remotely in a collaborative and supportive environment
· Opportunities for professional development and growth.
· Competitive compensation and benefits package.
Top Skills
Google Analytics
Seo
Similar Jobs
AdTech • Marketing Tech
Manage, optimize, and report on high-volume paid campaigns across Google Ads, Facebook and other channels. Drive ROI, manage budgets, perform A/B testing, implement retargeting, and lead campaign strategy and team delivery to meet client goals.
Top Skills:
A/B TestingDisplay AdvertisingFacebook Ads ManagerGoogle AdwordsGoogle Adwords EditorGoogle AnalyticsGoogle Content NetworkRetargeting/Remarketing
Social Impact
Own paid acquisition across six ad platforms for Egypt, KSA, and UAE; build AI-augmented campaign automation; manage signup-to-activation lifecycle (email/WhatsApp); run large-scale A/B and multivariate tests; optimize landing pages and attribution; maintain dashboards and document experiments.
Top Skills:
BrevoChatgptClaudeGoogle AdsHubspotJasperMailchimpMakeMeta AdsN8NSnapchatTiktokX (Twitter)YoutubeZapier Ai
Marketing Tech • Social Media
The Account Manager will manage client relationships, develop influencer marketing strategies, and oversee campaign execution to ensure client satisfaction and campaign success.
Top Skills:
FacebookInstagramSnapchatTiktokTwitter
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
