Marketing Manager

Location: Boston, MA (hybrid) or Remote from MA, ME, VA, WA, CO, NY, TX, and Washington D.C.
Reports to: VP of Strategy and Operations
Employment Type: Full-time
About Ekotrope
Ekotrope provides software solutions for energy-efficient building design and verification. We develop innovative tools that empower construction professionals to create sustainable and cost-effective buildings. Our mission is to empower people with technology and insights to drive informed decisions that move our built environment towards sustainability. Our company values are very important to us, and we are striving to foster a diverse, equitable, and inclusive work environment.
Role Summary
The Marketing Manager owns marketing strategy, content, inbound demand generation, and marketing operations. This hands-on role is responsible for filling the top of the sales funnel and building Ekotrope's brand presence across industries and audiences.
The ideal candidate combines strategic thinking with executional drive - someone who can plan, write, design campaigns, and measure performance to fuel company growth.
Key Responsibilities
Marketing Strategy & Branding (Pre-Lead)

• Lead annual marketing strategy, campaign planning, and event sponsorship efforts.
• Refresh brand positioning, website messaging, and creative assets as needed.
• Set and track pipeline generation targets across lines of business.
• Collaborate cross-functionally with leadership, CSMs, and product teams to align marketing initiatives with business goals.
• KPI: Pipeline coverage vs. targets (by line of business)

Content & Demand Generation

• Create, publish, and promote content including blogs, newsletters, case studies, social media, SEO, and product marketing.
• Own the content and campaign calendar, ensuring consistent output and alignment with company milestones.
• Manage Ekotrope's website, calls-to-action (CTAs), and inbound lead flow.
• Oversee paid advertising campaigns (LinkedIn, Google, retargeting) to extend reach.
• Plan and facilitate conferences, trade-shows, and industry roundtables to strengthen market visibility.
• KPI: Content output vs. plan, inbound traffic growth, and inbound inquiries vs. objectives

Inbound Lead Capture & Qualification (Lead → MQL)

• Respond to inbound inquiries (phone, web, email) and qualify leads to confirm market fit.
• Maintain lead management workflows and coordinate with Sales to ensure a smooth handoff of qualified leads.
• Support development of personas, positioning, and messaging.
• KPI: Lead → MQL conversion rate; inbound lead volume

Marketing Operations & Reporting

• Build and manage marketing systems for campaign tracking, analytics, and KPI reporting.
• Maintain dashboards to track leads, MQLs, content performance, and inbound traffic trends.
• Partner with Sales Operations and other teams to ensure consistent data accuracy across tools and processes.
• KPI: Accuracy of marketing performance reporting; marketing-driven pipeline metrics

Requirements

• Bachelor's degree in marketing, communications, business, or related field.
• 4+ years of experience in marketing or demand generation, preferably in a B2B and SaaS environments, and preferably with some experience in the building construction industry.
• Proven ability to manage campaigns end-to-end - strategy, execution, reporting.
• Strong writing, storytelling, and content creation skills.
• Experience with marketing automation, CRM, and analytics tools.
• Familiarity with SEO, paid media, and event planning: a plus.

• Experience using AI tools to improve efficiency and content quality.

Capabilities

• Strategic thinker who can also execute quickly and independently.
• Excellent communication and organizational skills.
• Comfortable managing multiple projects and deadlines.
• Data-driven mindset with curiosity for experimentation and optimization.
• Collaborative team player who thrives in a cross-functional environment.

Why Join Ekotrope?

• Impact: Be part of a mission-driven company that is making a big impact on the environmental sustainability of homes throughout the USA. Ekotrope software is used to model more than 400,000 homes each year. That's 1 in 4 of all new homes in the US.
• Culture: Work with a diverse, inclusive, talented and collaborative team that values creativity and ownership.
• Flexibility: Hybrid Boston HQ with remote options across several U.S. states.
• Benefits:

• PTO package - vacation, floating holidays, company holidays and sick days
• Medical, dental, disability & life insurance
• Health Savings Account (HSA)
• 401K with matching program
• Subsidized Blue Bikes Membership and pre-tax MBTA passes
• Home office set up stipend

Ekotrope is an equal opportunity employer, and selects individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, age, ancestry, national origin, gender identity, genetic information, disability, pregnancy, veteran or military status or any other status or characteristic protected by law.