Trade Marketing Manager

At Botrista, we are transforming beverage culture with intuitive drink-making technology guided by Nature herself.  By allowing restaurants to easily expand menus without added complexity, we’re driving incremental growth with the push of a button.

Awarded as one of the Best California Startups in 2023, our beverage solution has created a new industry category, universally applicable to any cuisine, demographic, and business. Our machines are being rapidly deployed around the country for customers to experience & enjoy.

We deliver a world of flavors at your fingertips by sourcing top-tier ingredients from around the globe. Thanks to valuable data collected through our integrated CloudBar system, we easily guide our partners through their drink menu innovation.

Each drink is crafted by nature, and perfected by innovation - we’d love to have you be a part of it.

Position Summary:

We are seeking an experienced Trade Marketing Manager to join Botrista on a contract basis to lead and manage all aspects of our retail and trade marketing strategy. This role requires a strategic leader who can work cross-functionally with commercial, sales, digital, and product teams to drive growth, enhance customer loyalty, and expand market presence across our targeted retail and trade verticals including foodservice, hospitality, and consumer goods channels.

• Execute and deliver key marketing projects as defined by CEO and Commercial Planning & Strategy
• Implement comprehensive project plans supporting contracted deliverables within established timelines
• Coordinate with cross-functional teams to ensure alignment of project goals with business objectives
• Maintain consistent brand standards throughout project execution while addressing specific customer needs by vertical

• Develop formalized design playbook and standards for client menu and go-to-market strategy
• Create standardized modular marketing kits with logo, tagline, and visual elements that flex by vertical (hospital café, B&I, QSR)
• Ensure visual and messaging consistency across all project deliverables
• Adapt and implement brand guidelines specific to each project requirement

• Execute retail and trade marketing strategies for white label and specific brands across multiple channels including foodservice, retail, and B2B partnerships
• Develop and implement trade marketing programs to support channel partners and drive sell-through
• Execute B2C marketing strategies across social media, website, and lead generation channels
• Implement brand positioning strategies as defined by senior leadership
• Coordinate strategic partnerships and marketing collaborations to expand Botrista's retail and trade presence
• Monitor performance of retail and trade marketing initiatives and adjust implementation approaches based on data insights

• Develop and maintain monthly marketing performance reports across external agencies and internal initiatives
• Create and implement KPI tracking systems to measure project effectiveness
• Prepare weekly status reports on ongoing key initiatives for senior leadership review
• Provide data-driven insights to optimize current and future project execution

• Manage project budgets according to allocated resources, ensuring efficient utilization and ROI
• Coordinate with external marketing agencies and partners to deliver on project objectives
• Ensure all project deliverables comply with marketing regulations, brand guidelines, and company policies
• Maintain project documentation and knowledge management for future reference and scalability

• Education: Master's degree in Marketing, Business Administration, or related field
• Experience: 10-15 years of progressive marketing leadership experience
• Industry Knowledge: Experience in food service, beverage, consumer goods, retail, or trade marketing preferred
• Technical Skills: Knowledge of emerging marketing technologies, retail marketing platforms, and trade marketing tools
• Communication: Excellent presentation and communication skills

Track Record: Proven success in driving business growth through innovative marketing strategies

Salary Range:

• The base salary range is $80.00 to $100.00 per hour, depending on experience and qualifications.

Beautiful new SF office with outdoor rooftop workspace

Free beverages with our Botrista Pro, snacks, and weekly lunches